Street Art Meets Foot Fetish in NIKE PHOTOiD

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Capitalizing on culture junkies accustomed to a world they can manipulate with ease, AKQA shot Street Canvas, a promotion for Nike PHOTOiD.

To a cool beat and without narration, the video describes the following process.

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It Ain't Police Academy, But the Hijinks Could Cost You Your Soul!

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The three consciously-casual males at left aren't new contenders for The Bachelorette.

They're competitors in Priest Academy, a French web-based reality show brought to you by the humble servants of the Besancon diocese.

A source in France said the premise behind Priest Academy is to encourage more men to become priests because there's apparently a shortage. Adrants reader Olivier Mermet, who sent us the link, exclaimed, "And do you want to know the worst about it? This is F***in' true stuff!!"

Indeed. The first episode, which debuted on June 12, generated 90,000 views.

For more social media fun and games with your immortal homeboy Jesus, check out the Pope blog. And hey, it's never too late to score one of those rad WWJD wristbands.



UK Stifles Sure Girl for Failing to Buckle Up

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Gotta love the UK. This Sure Girl deodorant spot was banned because it depicted girls dancing in a van without seatbelts on.

Parent company Unilever: "The van was stationary!"

The Ad Standards Authority: "We don't give a damn!"

But seatbelts aside, there are so many better reasons to ban it:

o The lack of a driver.
o Gratuitous use of Don't Cha and pigtails at the same time. McConnells Advertising, why?!
o All that sordid peer pressure. "The fun stops when the sweat starts!" You'd think Girl 1 and Girl 3 never had gigantor 'pit puddles before.
o Use of disembodied arms to apply deodorant spray. That scene merited a big hearty "WTF!"

by Angela Natividad    Jun-23-08    
Topic: Commercials, Television, Trends and Culture



McCain Changes Stripes, Vogue Blacks Out, Cannes Canned, Keyboard Dipped

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- John McCain souped up his logo. Bystanders are skeptical. UPDATE: McCain did not change his logo. The new one comes from a third-party vendor. The Under Consideration blog apologizes for the confusion.

- For its 50th anniversary, The Marketing Society launched 50 Golden Brands, which will celebrate 50 "hero brands" for the past 50 years. Contenders include eBay, Virgin, Perrier and some weird thing called Fairy Liquid.

- George Parker taught me a new word: Adverati. He also handpicked the ugliest pictures out of Advertising Age's Cannes party post and put the subjects in a more engaging light. And by "engaging," I mean "fluorescent."

- Rocawear and Boost Mobile launched a mobile campaign. Amobee is serving the ads. The campaign is about overcoming adversity. It's also about scoring discounts and disseminating unique and motivating Jay-Z lines like "I will not lose."

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Beer Hunk Ad Results in Formation of Canexico, BJs For Every Man

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This was published here a little over a year ago and in the interest of reviewing the predictions made in the article, we're reprinting it. All the predictions haven't come true but we are certainly on our way.

What? Wait a minute. This just isn't right. Have we finally realized women aren't the only objects that can be used to sell beer? Is it possible a hot guy could attract as much attention as a hot girl? Just what is going on here? Are we observing a new trend of sorts? What, pray tell, are all the leering, slobbering, Budweiser drinkers going to do now that they may be subjected to the trite objectification of men instead of the beer babeliciousness they have come to expect from most brewers' advertising?

We are stunned. Stunned! Have we reached a culturally significant watershed moment here? This just boggles the mind. This turns things upside down. Are the Coors Twins out of a job? What about the Miller Lite Cat Fight babes? The St. Pauli Girl? The Rolling Rock Beer Ape Babes? The Milwaukee's Best Automotive Girl? The Foster's Beer Boob? The Bavaria Beer grocery store stripper? Beer.com's Virtual Bartenders? The Troegs Beer burping and farting babe? The Labatt's Blue lesbians?

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by Steve Hall    Jun-19-08    
Topic: Opinion, Racy, Trends and Culture



How Many Days Does it Take to Become a Sex Bomb?

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Apparently seven.

Seven Days to Sex Appeal claims swagger and sex appeal can be taught. Good to know there's hope out there for foaming-at-the-mouth underdogs.

According to Amazon, 93 percent of customers bought the book after seeing the product page. And dude, it only got 3 stars out of 5. So I'm guessing optimism, however loose in wallet, does not a sex god make.

The book was brought to our attention by Very Smart Brothas, my new favourite blog candy. Seriously. Read their pick-up artist post. One of the writers claims to have picked a girl up by writing her a haiku. At the library. AND RUNNING AWAY!

by Angela Natividad    Jun-15-08    
Topic: Publishing, Trends and Culture



MySpace to Redesign. See Mock-Ups Here

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MySpace is redesigning its site, partly to make it more ad-friendly.

It also plans to improve nav, music and internal search, MySpaceTV (expect better embed/sharing options) and profile editing (kinda nifty).

Phase I of the redesign goes live June 18th. One advertiser bought all MySpace's ad real estate for that day. No word on who it is, but expect a major brand or an overhyped movie. (Film promotions for The Incredible Hulk are currently wreaking havoc on the homepage.)

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Office Freakout Outed, Soup Gets Cocky, Sarkozy Smoked, Renetta Denies Obama-legiance

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- David Griner of AdFreak reveals the promotional origins of that one office freakout video. You should thank him; it involved interpreting Russian. (Well, no, not really.) Also, Angelina Jolie is a factor. Collective ooOooOooh.

- Traffic scores the $185 million Mitsubishi account. Meanwhile, the Michelin Man gets cozy with TBWA\Chiat\Day. Awwww.

- Beef and vegetable not doing the job? Treat yourself to cock flavoured soup mix. Just like mama used to make.

- France's Le Figaro was given promotional access to As if Nothing Happened, the latest album by Carla Bruni, the only First Lady we've ever seen naked. Her musical interpretation of Nicolas Sarkozy: "You are my junk. More deadly than Afghan heroin. More dangerous than Colombian white ... My guy, I roll him up and smoke him." SRSLY?

- Renetta McCann is "not joining the Obama campaign -- in any manner." Well, Renetta, Peter denied Jesus not once, not twice, but thrice. That didn't make them any less chummy.



Newsflash! Flash Mobs Return!

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What? Wait? Flash mobs? That's so...four years ago. Oh but wait. We're talking about advertising here. Not exactly the industry that latches onto trendlets in a timely manner. But since the press release also dubs the stunt "performance art," I guess it's OK.

To promote Taco Bell's Fruitista Freeze, Philadelphia's LevLane hired actors costumed in iced-over beachwear with their skin tinted blue who would freeze in position for hours while a support team outside Citizens Bank Park last week during an MLB Phillies home game handed out coupons for the frozen tropical beverage. Also, a flash mob in street clothes would do the same for a few minutes.

Because the stunt was, apparently, so successful and because, it seems, LevLane is so nice, the next day they did another stunt for free. Last Thursday during lunch, all agency employees wore orange t-shirts and walked to Philadelphia's City Hall. On cue, the majority froze in place while a few others handed out more Frutista Freeze coupons. Ten minutes later the mob thawed, walked to nearby Love Park and refroze.

So there you have it. The flash mob lives on. Or is it performance art? Hmm.

by Steve Hall    Jun-11-08    
Topic: Events, Guerilla, Trends and Culture



Lady Lashes Out Against Ubiquitous Yogurt Advertising

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We take it for granted that most ads are full of shit most of the time, but every once in awhile you need to take a whole industry to task. This video does that for the woman-targeting yogurt peddlers.

"Yogurt eaters come from every race, but just one socio-economic class: the class that wears gray hoodies. It's that 'I have a Masters, but then I got married' look!"

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