"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence.
Few think about the ways data is permeating all aspects of our lives, but increasingly, this is the new reality, and the trend is accelerating. Businesses that get out in front of the trend can gain a competitive advantage by serving customers better.
It's almost like there was an air of "quit your bitchin' and get back in the kitchen" hovering over the creative team at Toronto-based Faren that came up with this T-fal iron ad. In the ad, two women neighbors have a conversation using steam signals from their irons.
While there's nothing sexist about two women gossiping about a date one of the women had the previous night but does placing them in a very homemaker-like scenario make it so? Especially when the conversation is all about how rich the woman's date was and all these women seem to do is stay home and iron?
So which is it? 1950's housewives or mountain out of a mole hill?
The folks over at Space150 have created yet another slaying of industry jargon, business buzzwords and all those other idiotically insipid things we all say to each other as we go through our work day.
But with Industry Terms of Endearment, out just in time for Valentine's Day, Space 150 has taken seemingly innocuous business blather and coupled it with imagery. The results may shock you into never speaking like this again. Or at least, give you a giggle when you do.
Shutterstock, just like iStock did in December, is out with its collection of design trends for 20014. In a data-packed infographic, Shutter stock shares what's to come in the area of design universally, locally, what design elements people are searching for, what's trending in video and typography and what's being shared socially.
Here are the highlights:
Well this ad has certainly stirred up a shit storm. Japan's All Nippon Airways ran an ad that shows two Japanese gentleman in ANA pilots uniforms talking to each other at the airport. They mention that the airline now flies to Hanoi and Vancouver and comment on how this change relates to the perception of Japanese people.
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For it's Spring 2014 ad campaign, American Eagle sister store for lingerie, Aerie, has decided to go au natural. No, the models will not be in their birthday suits but they won't be retouched. At least that's what the new campaign is promising.
A new campaign which promises, "No more retouching our girls and no more supermodels," features "regular" girls because "the real you is sexy." As well, the campaign is, "challenging supermodel standards by featuring unretouched models in their latest collection of bras, undies and apparel."
If the Internet revolutionized the notion of commerce in America, then it was the rise of social media that revolutionized how goods and services are marketed. Yes, not so long ago social media was the next great frontier in marketing. Today, that frontier is all around us.
This notion is hardly lost on modern marketers. However, what is of paramount importance is navigating the ever-shifting landscape of social media to ensure the widest exposure possible. After all, it is only through innovation and staying ahead of the curve that marketers will reach their target demographic across a wide variety of platforms.
And it is indeed a "wide variety." So with that in mind, here are some current trends that look at all areas of social in order to help marketers craft winning strategies.
As we look back on 2013 to see what popped here on Adrants, we see that interests ranged from the serious (a campaign which used disabled models to ponder the notion of perfection) to the silly (semi-naked teens promote a magazine with hand bras) to the stupid (yet another social media screw up) . But most interestingly, it was our Facebook screed, This is How Facebook is Going to Die, that took top honors, by far. Without further ado, here's what you loved most on Adrants in 2013.
1. This is How Facebook is Going to Die
2. Kaley Cuoco Makes Super Bowl Debut in Toyota Ad
3. 'Disabled' Mannequins Ponder the Notion of Perfection
4. Semi-Naked Teens With Hand-Bras Promote Swiss Magazine
5. Bookstore Chain Helps You Sleep With Your Favorite Book Characters
If you hadn't noticed, in the world of advertising, things come and things go. What's cool today is passé the next. It's a fickle business with an inherent lemming-like underpinning that almost requires brands to quickly jump on the latest trend lest they be viewed as stodgy and out of touch.
But the problem with this approach to things is twofold. Much like the movie business, in which most sequels never live up to the original, rarely do "advertising sequels" live up to the original and rarely does the much pontificated "next big thing" ever truly come to pass.
In celebration of this hard to shake advertising trait, we're going to take a look at some of advertising's trends that wish they could have become more than trends - and how a little collaborative foresight could have avoided both the time wasted willing these trends that never were into fruition and the embarrassment that resulted from choosing to be a copycat.