Fashion Brand Pulls Culture Flip With Burqa-Themed Ad

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Hamburg-based MAYD has created a haunting commercial, entitled Hide, for fashion brand Paisley which makes interesting use of the burqa. For over a minute, we get a David Lynch-like vibe as cuts of a woman's face and a burka-clad figure are intercut with other delightfully odd shots like a turbin-clad man toasting a polar bear.

Then...with full flair fashion ad dramatics, the woman pulls off the burqa to reveal...a very GQ-ish man dressed in a suit. That's followed by the tagline, Better Hide Your Man, which, we suppose, is meant to turn the table on the whole hiding of Muslim women thing.

by Steve Hall    May-12-14    
Topic: Trends and Culture



Reddit User Says 'Advertising Is A Joke'

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Oh the amusement you can find on Reddit. One Reddit user, Tsja87, has offered up a rant that aims to tear down the very purpose of advertising calling it a pointless career choice.

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by Steve Hall    May- 5-14    
Topic: Trends and Culture



How the Collaborative Economy Will Affect Marketing And Advertising

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For the better part of the past year, Altimeter Group analyst Jeremiah Owyang has been trumpeting what's called the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.

I reached out to Jeremiah to ask him what this shift means for brands and how they need to rethink their marketing efforts to mirror the changes brought about by the oncoming collaborative economy.

Read the rest here...

by Steve Hall    Apr-23-14    
Topic: Trends and Culture



What You Need to Know About the Collaborative Economy [Infographic]

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For the better part of the past year, Altimeter Group Analyst Jeremiah Owyang has been trumpeting what he calls the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without out buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.

Of the collaborative economy's future, Owyang says, "The data shows that new forms of peer-to-peer sharing like custom products, loaner vehicles and crowdfunding will double in adoption over the next year."

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by Steve Hall    Mar-28-14    
Topic: Trends and Culture



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How the Ubiquity of Big Data is Dramatically Changing Marketing

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"Big Data" has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence.

Few think about the ways data is permeating all aspects of our lives, but increasingly, this is the new reality, and the trend is accelerating. Businesses that get out in front of the trend can gain a competitive advantage by serving customers better.

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by Steve Hall    Mar-11-14    
Topic: Trends and Culture



Is This Double Entendre-Laden T-Fal Iron Ad Sexist?

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It's almost like there was an air of "quit your bitchin' and get back in the kitchen" hovering over the creative team at Toronto-based Faren that came up with this T-fal iron ad. In the ad, two women neighbors have a conversation using steam signals from their irons.

While there's nothing sexist about two women gossiping about a date one of the women had the previous night but does placing them in a very homemaker-like scenario make it so? Especially when the conversation is all about how rich the woman's date was and all these women seem to do is stay home and iron?

So which is it? 1950's housewives or mountain out of a mole hill?

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by Steve Hall    Feb-17-14    
Topic: Trends and Culture



After Reading This, You Will Never Speak Industry Jargon Again

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The folks over at Space150 have created yet another slaying of industry jargon, business buzzwords and all those other idiotically insipid things we all say to each other as we go through our work day.

But with Industry Terms of Endearment, out just in time for Valentine's Day, Space 150 has taken seemingly innocuous business blather and coupled it with imagery. The results may shock you into never speaking like this again. Or at least, give you a giggle when you do.

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by Steve Hall    Feb-14-14    
Topic: Trends and Culture



25 Design Trends for 2014 [Infographic]

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Shutterstock, just like iStock did in December, is out with its collection of design trends for 20014. In a data-packed infographic, Shutter stock shares what's to come in the area of design universally, locally, what design elements people are searching for, what's trending in video and typography and what's being shared socially.

Here are the highlights:

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by Steve Hall    Feb-12-14    
Topic: Trends and Culture



All Nippon Airways 'Big Nose' Ad Called Racist

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Well this ad has certainly stirred up a shit storm. Japan's All Nippon Airways ran an ad that shows two Japanese gentleman in ANA pilots uniforms talking to each other at the airport. They mention that the airline now flies to Hanoi and Vancouver and comment on how this change relates to the perception of Japanese people.

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by Steve Hall    Jan-23-14    
Topic: Trends and Culture



12 Marketing Experts Share Their Social Media Secrets

Smart marketers know that the secret to creating lasting customer relationships with social media is to create great experiences. From rewarding fan loyalty, to providing excellent social care, to starting the right conversations with the right audiences, today's top brands are delivering meaningful social experiences -- and realizing major business results.

The Social Experience, a 28-page eBook, features insights and approaches to creating great social experiences from 12 leading social brand strategists and visionaries. Hear directly from the people behind social at brands like Whole Foods, Caterpillar, and RadioShack. Experts like Ann Handley, Sam Decker, Jay Baer, Jackie Juba and others.

Get your copy of The Social Experience now for an inside look at today's top social programs.

by Steve Hall    Jan-21-14    
Topic: Research, Trends and Culture








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