Newsflash: iPhone Does Not Support ALL Parts of Internet

iphone-uk-ad.jpg

You've probably seen the American version of this iPhone ad, and you've probably not thought twice about it, but the United Kingdom ain't having any.

The Advertising Standards Authority argues the ad suggests iPhone users have access to all the parts of the internet, which technically isn't true. Two viewers complained, and the ad's been pulled.

If Apple wants to run it, it'll have to give Mr. Voiceover something less, oh, all-encompassing to say.

In addition to protecting big spenders from Apple's appalling dishonesty, the ASA's also railed against mascara deception, erosion of religious values and unsafe car dancing. Unrealistic depictions of nipple elasticity are okay though, because bright citizens know better than be to duped by that.

Good to know there's a discerning body keeping the UK safe from uninhibited agency machinations.

by Angela Natividad    Aug-27-08    
Topic: Bad, Commercials, Strange, Television, Trends and Culture



Bill O'Reilly Mashed Up, Hood Ornaments Hunted, Mad Men Twitterati Reinstated

duality-of-humanity.jpg

- "Fuck it! We'll do it live! Fucking thing sucks!" You tell 'em, Bill, you wild animal you.

- The hood ornament is an endangered species. Is this what people want? We can save pandas but not the Spirit of Ecstasy?!

- New Shepard Fairey exhibition in SF: "Duality of Humanity." Inspired by Joker, the peace-sign-sporting Vietnam soldier in Full Metal Jacket, the show mashes up conflicting symbols of violence and peace. The project also has a strong Red-propaganda-meets-mass-media feel. Tasty.

- It's Bible stories! And Legos! Suddenly Sunday's looking like a party.

- With a nudge from those rascals at Deep Focus, AMC decides the Mad Men Twitter characters -- which it was so quick to boot -- are okay after all.

- Pepsi apparently did a better job of associating itself with the Olympics than Coke did. And it probably spent a helluva lot less money.



Nokia: Yes! Follow the Strangers with the Soothing Shirts

nokia-chicken.jpg

This Nokia campaign, where a Personal Navigator leads the lost to their final destinations, probably wasn't meant to encourage emo-stricken weirdos to trust friendly strangers. But from here on out, if I ever want to kidnap a giant chicken in dire straits, I'll probably pull on a "Personal Navigator" shirt and try taking it by the hand.

Also see bickering pirates locate misplaced X, a lost alien get alienated, two goths find love, and -- my favourite -- Pacman outrunning the ghosts, which also have a Personal Navigator.

The campaign was seeded across the 'net by Unruly Media. Its happy task is to endear the Nokia N78 -- featuring maps! -- to the navigationally-challenged. The music gave each piece a Chaplinesque feel, which made things seem that much sadder when it all went horribly wrong.

by Angela Natividad    Aug-26-08    
Topic: Brands, Campaigns, Good, Online, Trends and Culture, Video



CK Pushes Sweatsuits, IE8 Eats Cookies, Google Dinners Seized, Cho Gets Show

margaret-cho.jpg

- Calvin Klein hopes a new e-commerce subsite will help it unload some "white label" (that is, very expensive but still mostly nylon and cotton) sports gear.

- For marketers hoping to retain a healthy base of Internet Explorer users, IE8 might turn cookies into a sometimes friend. Its InPrivate feature blocks them and automatically clears users' browsing histories once they end a session. Some writers are fondly calling it "porn mode."

- Free din-din at Google: officially off-limits, unless you happen to be an engineer. Not to worry, less twitchy Googlers won't starve. Lunch and breakfast remain a perk.

- PhotoShelter is selling some of its photographers' work as limited-edition art. Check out the existential phone booth.

more »

by Angela Natividad    Aug-26-08    
Topic: Celebrity, Online, Political, Strange, Trends and Culture



It's Official: Ad Budgets Will be Reduced

budget_cut.jpg

It's about time.This sort-of-but-not-really recession has had everyone talking for, well, years, it seems. Today, we have some meat on the subject. And it isn't tasty. The Association of National Advertisers has released a study citing 53 percent of surveyed marketing executives expect their ad budgets to be reduced withing the next six months and 87 percent are already identifying cutbacks.

Areas cited for cuts are media (69 percent), travel (63 percent), production (63 percent) and new work (61 percent). Of those already planning cutbacks, 50 percent expect a ten percent reduction, 27 percent expect an 11-20 percent reduction and ten percent expect cuts or more than 30 percent.

more »

by Steve Hall    Aug-22-08    
Topic: Agencies, Brands, Research, Trends and Culture



Plaid Reminisces, Anna Makes a Comeback, Google Minus Google

naked-guy-america.jpg

- It's the best of this year's Plaid Nation tour! Diggin' the chick who says plaid is God's favorite color.

- Anna Kournikova's still around. I like how her Maxim bio reads, "Before simply being superhot, Anna was a superhot tennis player." Put "simply being superhot" on your resume next time you get shafted, then see who throws sponsorship money at you.

- Naked guy runs across America.

- Last Visa "Go World" spot by TBWA/Chiat/Day. Michael Phelps: he keeps going and going and going and going...

- Check out Google minus Google. Running a search without getting results from YouTube, Blogger, or Knol feels sort of ... fresh.



Mini Rickshaws, Verizon Hates Disco, Brad Pitt Works Up a Lather

minibeijing.jpg

- Diggin' these Beijing Olympics-based efforts for Mini Cooper and Samsung. Well, the Samsung one might have confused me if I saw it in person, but the Mini rickshaw thing is pretty dope.

- Should Starbucks engage in latte art? American coffee snobs, a subculture Starbucks helped create, would probably argue yes -- if it's at all serious about maintaining luxury cachet. (Which I increasingly doubt it is.)

- More Michael Phelps ads by Visa. PS -- Phelps scored a perfect eight gold medals in the Olympics this summer. It's so exciting, I'm starting to get spam about it.

- So I guess Verizon is not that into disco.

- Rainbow tribe daddy Brad Pitt is launching a body wash in partnership with Kiehl's. The product will cost $16.50 market, he'll appear in no ads, and 100 percent of profits will go to JPF Eco Systems, a green charity he and Kiehl's started together. How sweeeeet.



Mushrooms Marketed, Frumputantes Invade, Olympics Opening Ceremony Trashed One! More! Time!

champignonsdeparis.jpg

- At left: a French mushroom ad! OMG cute. Caption: "Paris mushrooms: it's when they're in your mouth that they're the happiest." Go make them happy. Our resident expat PT Ford isn't so amused.

- Nothing starts the day off better than a kung fu drink ad.

- Dario at Invoke sent us this shot of the Newfoundland-based Hits 99.1 FM van.

- Worthless but interesting tag cloud tool. This one lets you pick fonts and colors. Pop in a URL, see what your homepage mentions most. (Adrants loves itself some Leigh.)

- Public School Intelligentsia learns us a new word: frumputante. Think cash-money bag ladies in Juicy Couture sweats. Streaky hair a plus. Ugh.

more »



In China, the Miniskirt is the New Beetle

vw_china_bejing_olympics_long_short_skirt.jpg

Is sex (or the hint of) allowed to sell in China? If you are Volkswagen and Dynamic Marketing Group is your agency then, it seems, yes. Or if it isn't sex, maybe it's the realization that things have changed in Chinese culture and the country wants the rest of the world to know it.

Out with the old and in with the new as it were. Up with the hemlines and out with subservience. China wants to join the rest of the world and wallow in rampant commercialization. Welcome to the party, China.

by Steve Hall    Aug-14-08    
Topic: Brands, Campaigns, Trends and Culture



iPhone Kill Switch, Quibblo Quizzes, Jilted Man Toasts for KFC

frenchmaidwine_oohlala.jpg

- iPhone apps have a "kill switch" that empowers Apple to yank any app off your phone whenever it likes. Steve Jobs says they'll never "pull that lever" unless an extreme situation calls for it (like if an app were disseminating a virus) -- but hell, the I'm Rich app wasn't hurting anybody and Apple was quick enough to pull that off the ropes.

- Glad Facebook wasn't around when Shakespeare was. Hamlet might've been much different (but still such a riot!).

- One expat rails against marketing stereotypes about the French, particularly sexy maids and misuse of "Ooh la la."

more »








Stanton Optical


Featured FREE Resource: