Advertising Evolves, Women Hotter Than Beer

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Who says advertising objectifies women? Certainly not The Ranch which is very kind to women keeping them nice and hot as opposed to letting them get cold like the beer they serve. How compassionate. How understanding. How forward thinking. How evolved! This objectification of women is just a bunch of hogwash (as I guess people who'd go to The Ranch would say), right?

by Steve Hall    Sep- 4-07    
Topic: Opinion, Outdoor, Trends and Culture



Talking Polar Bears, Alethiometers, Nicole Kidman - What's Not to Like?!

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Some people, like LotR aficionados, have waited most of their adult lives for their epic to hit the big screen. Others, notably Harry Potter and Narnia fans, haven't really had to suffer the bittersweet agony of waiting for some director to do justice to their literary childhood fantasia.

Our time has finally come. And it's either going to be really crappy, in which case it takes New Line Cinema down along with it, or it's going to blow our fucking minds.

The epic we're referring to is The Golden Compass, part one of a trilogy we've read at least six times. Watch the Comic Con preview for the fullest effect.

While we doubt Daniel Craig and Nicole Kidman would ever let us down, we realize how stupid it is to pin all our broken dreams on an adaptation, so we are holding our emotions at arm's length.

more »

by Angela Natividad    Aug-31-07    
Topic: Best, Online, Promotions, Trends and Culture



According to Advertising Age, Overseas Celebrity Endorsement A New Thing

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Writing as if overseas celebrity endorsements of American celebrities is a new thing and, apparently, never having heard of Japander (which has been around forever but currently appears to be undergoing some sort of renovation). Advertising Age goes for a bit of celebu-journalism. The gist of the piece is how, recently, celebrities like Lindsay Lohan, Paris Hilton and Nicole Ritchie have fallen on hard legal times making it difficult for brands to rely on them to represent their brands alongside endless news stories about their troublesome dalliances.

However, as if the rest of the world is cut off from the Internet (OK, so some of it actually is), it appears to be news American celebrities and their handlers are turning to overseas markets to strike endorsement deals. This story is five years old. Jus' sayin'.

by Steve Hall    Aug-28-07    
Topic: Celebrity, Trends and Culture



Nike Wants Equality For Female Athletes, Tell That to Marketers

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Rather than launching a multi-million dollar campaign urging people to treat female athletes with respect and to judge them simply on their athletic abilities, Nike could have a spent a lot less money simply by targeting marketers, many of whom love to focus on female athletes' physical qualities more so than their athletic abilities. Or to all those celebrity handlers who love to get their girls in a Maxim or FHM spread.

Oh, and is it just us or is their something weird about this image of the Nike Women website and accompanying text which reads, "Are you looking at my titles?" Nike coyly playing into the very thing their trying to dissuade?

by Steve Hall    Aug-27-07    
Topic: Campaigns, Celebrity, Good, Trends and Culture



Garfield Dubs Heineken Keg Ad Sexist, College Kids Don't Care

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Writing on Advertising Age today, Bob Garfield, returning from vacation on the Adriatic coast "where hordes of young Eastern European women sashayed to and fro in overflowing bikinis and high heels" reducing him to "a slack jawed cliché of arrested adolescence," wonders if the Heineken DraughtKeg ad is the most sexist beer ad ever created.

After wading through Garfield's extensive hyperbole and detailed analysis of this commercial, he concludes, writing, "Berlin Cameron United has essentially animated the "perfect woman" joke. Whether intentionally or out of pure animal instinct uncivilized by the most basic notion of respect, they have reduced half the world to a man-servicing beer tap."

Fair enough but we wonder if women sometimes inadvertently play right into this girl-as-boy-toy perception as this girl seemingly does here becoming a keg stand play-thing for a couple of guys who, yes, did run out and buy the new Heineken Draught Keg. Innocuous college antics? Or precursor to sexism?

by Steve Hall    Aug-27-07    
Topic: Commercials, Opinion, Trends and Culture



It's Official: The Cool Train Has Left the MySpace Station

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Looking to leverage public disdain for Michael Vick? You probably can't do it any better than this triage of veterinary clinics in Ontario, Canada, which is inviting Facebook users to donate unwanted Vick paraphernalia for reuse as cage lining.

Sufficiently slashed jerseys will then be burned in some sort of ceremony. We're touched. The point is, marketers are riding Facebook like it's a new breed of horse. We'll see how long this lasts before co-eds say "fuck it" and move onto the next high.

by Angela Natividad    Aug-24-07    
Topic: Online, Promotions, Trends and Culture



Elle Girl's Tweety Bird Wants Your Fasion-tastic Designs

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ELLEgirl.com and Warner Bros. Consumer Products recently bowed ELLEgirl goes Tweety Chic! campaign, a contest inviting wannbe fashionistas to create a tunic design for Tweety. Powered by user-generated content company Brickfish, the contest will award the winner with a tunic of her (or his, we assume, for for so inclined) design created by L.A. stylists Cristina Ehrlich and Estee Stanley of Miss Davenporte along with a weekend trip to Beverly Hills to stay at the Mondrian hotel, a gift bag filled with $500 in Tweety goodies and the...wait for it... chance to blog about the weekend on ELLEgirl.com.

Two years ago we'd just call this an online contest. Now we have to call it a social media-enabled, consumer/user-generated/created content/media campaign. Remember when an integrated campaign was dubbed "synergistic"? Yup. Everything's the same. We just have new blatherific labels for the same old shit.

Anyway. You still here? What are you waiting for? Beverly Hills? $500? And a chance to be a blogger? What's holding you back?



Kanye West Leaps onto the McFly 2015 Project with 'Graduation'

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Hot off his last eye-popper, Kanye's making yet another political statement with the art on his third album, Graduation.

Created by Murakami (best known for his cavity-sweet Louis Vuitton line), the cover features Kanye's mascot flying fast in a pair of legendary McFlys. For a pair of shoes that never actually existed in the mainstream, the McFlys are making a runaway comeback like nobody's business - activists and all.

A glance over the comments section of Rumors Daily betrays mixed feelings about the album art. Generally speaking, we love Kanye and the McFlys. But others, like Malik, call this a "horrible drawing" that makes the beloved shoes look like "some K Swiss shit."

Not to hate on Murakami or Kanye, but they kind of do.

by Angela Natividad    Aug-21-07    
Topic: Campaigns, Cause, Celebrity, Good, Trends and Culture



Some Violent Femmes Don't Like Little Red-headed Wendy

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As the last pair of Beatles and the Saatchi guys will tell you, music and advertising make a passionate, but occasionally fatal, mix.

Bassist Brian Ritchie of the Violent Femmes is suing vocalist Gordon Gano for lack of attribution on some songs and inaccurate earnings distribution.

The lawsuit also alleges Gano "[trashed] the band's reputation" by licensing the use of "Blister in the Sun" in a Wendy's ad.

Ooh, pulling out the big guns. The ad doesn't strike us as super-controversial, but fans feel differently. One blogged, "My ears perked up. Then my jaw dropped. Then my heart sank."

Awww. There, there. Maybe it's the ad's white-collar aspect. Hey, an '80s folk-punk band can't stay young forever, and at some point even fans must exchange the bong for the mousepad. We'd cry in sympathy but, oh, we don't know how.

Thanks Brian for the tip.



Boyfriend Tells Beauty Mags They Make His Girlfriend Feel Ugly

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Now this isn't a new thought or anything but a guy in New York's East Village went to the trouble of hanging this banner from his building just to share his less than loving feelings towards beauty and fashion magazines which, as we all know, paint a fantastically fake image of what a woman should look like. That, or his girl friend really is ugly and he wants to demonstrate his undying love for her.

by Steve Hall    Aug-14-07    
Topic: Magazine, Outdoor, Trends and Culture










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