Adrants Announces 2008 Diversity in Advertising Conference Series

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Adrants is happy to announce its continued partnership with Business Development Institute and its ongoing series of Diversity in Advertising conferences. Aimed at addressing an issue that usually receives nothing more than lip service, the conference series hopes to keep the discussion of diversity in advertising alive and to broaden the appeal of a career in advertising to all.

This year, there will be four events. On February 12, the Second Annual Advertising and Marketing Industry Diversity Job Fair will be held at the Academy of Art University in San Francisco. On February 27, the conference will travel to New York's NYU. In March, we will hold our first job Fair conference in Chicago. And during Advertising Week September 22-26, we will hold our second Experienced Hire Diversity Recruiting program.

We'll share more details with you as they become available. The BDI website will also carry updated conference information and details on how to attend and/or sponsor.

by Steve Hall    Jan-10-08    
Topic: Announcements, Industry Events, Trends and Culture



Airplane Meets Twin Towers in Old Pakistani Airlines Ad

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Adland has unearthed an old 1979 ad for Pakistani Airlines promoting its flights to New York City using an ominous plane shadow cast upon the Twin Towers. Certainly in the seventies, everyone was enamored with the stature and size of the the then amazing looking towers but unless you were Irwin Allen, even in your most imaginative moments you weren't envisioning this ad's imagery would foretell the horror that occurred September 11, 2001.

Barring that horrific day in 2001 and placing oneself in 1979, it's actually a good ad. The Towers were the premiere iconic image of New York city and they retained their iconic status through three decades until they fell that fateful day. No one in 1979 could seriously have believed an image like this would become reality. Sadly, it did. Similar images from the past will continue to pop up from time to time in old magazines, in old ads, in old movies and we'll wince a bit each time we see them remembering our connection to that day. Sally Martin.

by Steve Hall    Jan-10-08    
Topic: Creative Commentary, Newspaper, Opinion, Trends and Culture



East London Decapitator May Be Girl-Targeting Killer-in-the-Make

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Sometimes an innocent instance of "sticking it to the man" is not just sticking it to the man. It might be sticking it to women. Literally. Blood and all.

Words & Pictures takes a closer look at the activities of the East London Decapitator and observes the lauded ad-manipulator targets women five-to-one.

Considering the female half of Adrants is the Queen's Country right now, that's a ratio that literally hurts our necks.

Read the analysis, if only for the accompanying "DIE, BITCH" comic.

What do you think? Is this all in good fun, or the makings of a carte blanche psycho?



Obama Generates Still More Hype, May Win Votes of Hardened Racists...?

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Word on the street is Obama won the first-ever MySpace primary for the Democratic side, taking 46 percent of MySpace Democrat votes.

Having stolen the love of social networking's working-class, Bob Garfield -- ad commentator-cum-resident sociologist -- is willing to wager Obama will win racist redneck votes too, as long as he proves "acceptably black" (a la Halle Berry).

You cannot make this shit up.

Back on earth (or not), Jetpacks compares Obama to the ultra-sexy iPhone. That may be the best analogy we've heard all day.

Until Florida tears our hearts out through our throats, we're all for Team Obama too. (But more importantly, Team Obama's all for us!)

< / sinister laugh >

by Angela Natividad    Jan- 7-08    
Topic: Campaigns, Opinion, Trends and Culture



Advertisers Beware: The Decapitator is After Your Little Pretties

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On the streets of East London, plastic heads are rolling. Blame the Decapitator, who is mutating ads for his/her own statement-making ends.

That image at left? It once was a cavity-sweet spot for High School Musical 2. And we can't even talk about what happened to that little bee from Bee Movie.

Headless bloody variants of smiling ad protagonists are applied to public posters with wheat paste, wethinks. Wired compares the work to that of New York's Splasher, who was eventually suspected of working under contract for American Apparel.

There's something romantic about street appropriations of ad messages. But marketer-on-marketer violence? That's just bitchy.

by Angela Natividad    Jan- 4-08    
Topic: Guerilla, Outdoor, Poster, Social, Strange, Trends and Culture



POTUS Encumbents Get Street Fighter Makeover

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High on politics, or just not into presidential paintball? Play Kung-Fu Election by Atom Films. It's an online fighting game a la Street Fighter, except Chun Lee's less easy on the eyes.

Unless you're into Hillary like that.

You'll start out battling Romney, who in the hierarchy of fighting games is the weakest player. He still kicked our ass, though.

by Angela Natividad    Jan- 4-08    
Topic: Games, Online, Trends and Culture



Obama Win Repositions 'Fearful America' as 'Young, Optimistic Country'

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"And the people of Iowa heard him, and chose to roll the dice," wrote Arianna Huffington last night, in a tone slightly reminiscent of the Old Testament.

Having dived headfirst into the choppy seas of political advertising (with help from Silverstein) in November, Huffington triumphantly positions Barack Obama's Iowa win as reason one and all should celebrate.

more »

by Angela Natividad    Jan- 4-08    
Topic: Campaigns, Good, Online, Opinion, Trends and Culture



Chemistry.com Continues Attack on Homophobic eHarmony

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Chemistry.com has launched a follow up to its Hanft Raboy and Partners-created Come as you Are campaign with two new print ads attacking eHarmony's apparent refusal to allow gays and those who choose to have premarital sex to match using its dating service. It's long been reported eHarmony Founder Dr. Neil Clark Warren is a fairly evangelical Christian who has made his beliefs known regarding gays, lesbian and other things not "perfectly Christian."

more »

by Steve Hall    Jan- 3-08    
Topic: Campaigns, Good, Opinion, Trends and Culture



Cracked Posts List of Seductive Ads for Crap Items

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Cracked.com posted a list of the 10 Most Laughably Misleading Ads. It's scored 3439 diggs so far. The description:

"So you're an inventor, and you've just created a product that actually sucks quite a bit more than the ones people are already using. How do you sell it?

"Why, by creating a cornball TV ad that portrays everyday tasks as being next to impossible without your product. As we'll see, the results range from ridiculous to downright sad."

more »

by Angela Natividad    Jan- 3-08    
Topic: Online, Opinion, Packaging, Trends and Culture



Gawker Editorial to Compensate Big-Traffic Bloggers with Big-Ass Bonuses

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Sassy bloggers, take note: Gawker might be down to drop you a few thou if you can raise traffic amongst its sites, which include Gizmodo, Valleywag and Defamer.

Jason Calacanis, the golden child of Weblogs Inc., looks at the compensation process as whoring for ratings. And we know from experience that whoring of any kind sets blows against sector quality.

"People are coming to blogs because they are NOT playing the ratings game! What difference does it make if a blog gets 10% or 20% traffic [spikes] if it alienates the core audience by playing the ratings game?" he says.

more »

by Angela Natividad    Jan- 2-08    
Topic: Online, Publishing, Trends and Culture







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