Think only experienced TV spokespeople wield influence? Yeah, Geico agrees. So to supplement the tale of an apparently ordinary customer, it ensured success with an old-school icon: Mrs. Butterworth. (You know, the maternal maple syrup bottle.)
I love how she tosses in that random "hot pancakes" reference. Good stuff by The Martin Agency.
In the first ad released by Crispin Porter+Bogusky for Microsoft, Bill Gates and Jerry Seinfeld meet serendipitously at Shoe Circus, a Payless ShoeSource-type store. Seinfeld helps him pick out shoes. Made of pleather. Significant glances are exchanged, immigrants gawk, and churros are shared.
Thus ingratiated with one of the world's richest (and thriftiest?) men, Seinfeld poses the question we'd all ask, given the chance (and a serious case of munchies): "Are they ever gonna come up with something that'll make our computers moist and chewy like cake so we can eat 'em while we're working?"
Gates gives Seinfeld a subtle but sassy little ass-shake to denote "yes."
- Blogger Meggie Poo unsubscribes to a random retail e-newsletter ... and its CAPTCHA calls her a whore. O_o
- Some members of the maverick Mad Men twitterati are affiliated with We Are Sterling Cooper, which "[catalogues] the conversation around AMC's Mad Men and its fanbase across the social web." Thanks @AmandaMooney.
- Speaking of fake Twitter characters, meet @S.A.R.A.H., an artificially intelligent house from the Sci Fi Channel's Eureka. Created by Fallon.
90210 debuted last night on The CW. And...it wasn't as horrible as expected. But, you had to watch the entire two hour premier to arrive at that conclusion. Having watched the entire original 90210 and now the update, my, as they say, how times have changed (See Nat trying to operate the espresso machine and the blowjob scene). But this isn't a 90210 review. It's a story about a guy who doesn't like the 90210 billboard facing his Brooklyn neighborhood.
- Cops in Scottsdale, Arizona use Twitter to keep the community abreast of what's happening in the city: closed roads, active crime scenes and the like.
- Google cozies up to agencies with evangelism missions and SWAG. Don't be fooled by all those friendly faces! John Battelle isn't.
- Ramadan's got brands in a tizzy. Coke released special packaging; Starbucks is showcasing Arabian blends and Ramadan-inspired pastries at its stores in the Middle East. Observers of Ramadan, which fast! until! sunset!, will undoubtedly be thrilled. (I love SBUX, but after a food-free day it's the last place I'd go. Who says "I'm starving! A tart and some coffee would do me good"?!)
New York Times journalist Matt Richtel has invented a storytelling format called the Twiller. The idea is for Twitter users to follow fictional characters -- which some already do anyway -- as they progress though a plot.
It's not the worst idea ever, and when my friend Atif first explained it to me I thought, "Hey, that sounds sort of like Memento."
Except Twillers are a long-term commitment. Richtel's been developing his plot for the last two months. Follow @mrichtel, tweet by grueling tweet, as he works out the narrative kinks.
- Because what the world needs now is a hot blogger calendar.
- The CW's decided to let advertisers see snippets of 90210's content after all. I guess this means the PTC will be throwing itself a self-congratulatory cocktail party.
- OMG, OMG, a Facebook movie? ...by the co-creator of West Wing? Does that mean there's a parity of significance between Mark Zuckerberg and the ruler of the free world?
- MySpace was the top display ad publisher in June; Microsoft the top display advertiser. Most of its ads were for Live Search.
For some, imagery of schoolgirls (or any female for that matter) in pleated, plaid miniskirts presents an irresistible urge to let fantasy fun rampant and to, well, just be really, really bad. While that imagery may not be what Marc Jacobs, who signed Russian duo t.A.T.u. (Lena Katina and Yulia Volkova) to front his fall fashion campaign, intends to foist on the public, one does wonder just how he will present the fun-loving couple in upcoming campaigns.
The pair have been out of the limelight for a while but that won't really matter. Marc Jacobs will doll them up (or down) and present them in a deliciously delectable manner easily obsessed over by all. Lesbians. Rocks stars. What's not to love?
You've probably seen the American version of this iPhone ad, and you've probably not thought twice about it, but the United Kingdom ain't having any.
The Advertising Standards Authority argues the ad suggests iPhone users have access to all the parts of the internet, which technically isn't true. Two viewers complained, and the ad's been pulled.
If Apple wants to run it, it'll have to give Mr. Voiceover something less, oh, all-encompassing to say.
In addition to protecting big spenders from Apple's appalling dishonesty, the ASA's also railed against mascara deception, erosion of religious values and unsafe car dancing. Unrealistic depictions of nipple elasticity are okay though, because bright citizens know better than be to duped by that.
Good to know there's a discerning body keeping the UK safe from uninhibited agency machinations.
- "Fuck it! We'll do it live! Fucking thing sucks!" You tell 'em, Bill, you wild animal you.
- The hood ornament is an endangered species. Is this what people want? We can save pandas but not the Spirit of Ecstasy?!
- New Shepard Fairey exhibition in SF: "Duality of Humanity." Inspired by Joker, the peace-sign-sporting Vietnam soldier in Full Metal Jacket, the show mashes up conflicting symbols of violence and peace. The project also has a strong Red-propaganda-meets-mass-media feel. Tasty.
- It's Bible stories! And Legos! Suddenly Sunday's looking like a party.
- With a nudge from those rascals at Deep Focus, AMC decides the Mad Men Twitter characters -- which it was so quick to boot -- are okay after all.
- Pepsi apparently did a better job of associating itself with the Olympics than Coke did. And it probably spent a helluva lot less money.