Coke's i9 Blogger Outreach Program Debated

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America isn't the only place where brands use blogs and bloggers for their marketing needs. Recently, in Brazil, Coke introduced a new drink, i9, and partnered with nine prominent Brazilian bloggers to promote the drink. As part of the promotion, coke redesigned the bloggers' pages and gave each of them miniature refrigerators with a bottle of i9 inside.

As predictable as a fake ad getting submitted to Cannes (and winning), negative reaction to the promotion ensued with other bloggers crying foul and the creation of an "I am not a rent a blogger" manifesto, similar to the "ad free" manifesto that circulated American blogs a few years back. The gist of the negative reaction was that providing free product to bloggers would taint their objectivity and, perhaps, cause them to write an overly glowing product review.

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by Steve Hall    Jul-11-08    
Topic: Opinion, Social, Trends and Culture



'Goodfellas,' 'Peanuts' Used to Promote...

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Goodfellas Peanuts!

You will smirk until the last Peanuty-tense moment.

by Angela Natividad    Jul- 8-08    
Topic: Brands, Commercials, Good, Online, Trends and Culture, Video



The Twitter Versus FriendFeed Debate? No One Cares!

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Writing on Tasty Blog Snack, Justin Ezarik comments on Michael Arrington's gloating over convincing half of his Twitter followers to follow him on FriendFeed. Justine also expresses a a long-held belief we've had around here at Adrants that most of this social media, web 2.0 crap is fleeting and mostly invisible to anyone outside the geek club.

Seriously. No one outside the insular geekfest gives a shit or ever will give a shit about Twitter or FriendFeed or which is better than the other. Or why they absolutely MUST use them. Apparently, the geek squad are an incestuous bunch and simply CAN NOT live without their shiny new toys. And that's OK. That's they we are. But they are a minority and always will be.

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by Steve Hall    Jul- 7-08    
Topic: Opinion, Social, Trends and Culture



FailWhale Has a Fan Club, AND He Gets the Girl

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If you can't fix what's broken, make it a golden calf.

In futile retaliation against users that are defecting in frustration, die-hard Twitter fans erected a site dedicated to FailWhale, the bird-borne character that appears whenever Twitter tanks.

Buy merch, add FailWhale on Twitter or join his Facebook group. Get this: the group is marked "consumer product."

When did failure become a commodity?

In response to the madness, Yiying Lu, the original designer of FailWhale, created Eve Whale. The dreamy FailWhale love interest blows little birds out of her air hole.

by Angela Natividad    Jul- 2-08    
Topic: Online, Strange, Trends and Culture



The Denver Egotist Has Sure Got a Big Staff.

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"I am the Denver Egotist and I will be back on Monday ... maybe Tuesday, Wednesday and Thursday. It depends on when I wanna kick yer ass."

In an email titled "We're coming out," the Denver Egotist sent us the above video, which reveals its identity, or at least the way it wants to be seen. Definitely less disappointing than that one time KISS removed its makeup.

AgencySpy, another site that does does the "we are everyone and everywhere and nowhere -- bwahahaa!" thing, dug it.

by Angela Natividad    Jul- 1-08    
Topic: Online, Strange, Trends and Culture, Video



'Slap Me in the Face and Call Me HAD!'

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It's been confirmed: vibrating banners can kill. Because no man is safe where the banner ads dwell -- not even if he's the type of man who confuses J-Lo's lips with Angelina's.

by Angela Natividad    Jun-30-08    
Topic: Good, Online, Spoofs, Trends and Culture



Orange Brings Wind Power to Phones of Glastonbury Revelers

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For last weekend's Glastonbury Festival, GotWind.org partnered with mobile firm Orange to launch the REcharge Pod, a mobile phone recharging station powered entirely by wind.

The companies pitched a windmill-mounted tent where people could charge phones without using ordinary power sources. The pod recharges 100 mobile phones per hour; any unused energy is stored in its Manbat battery bank.

This was the REcharge Pod's second year at the Festival. Thanks to in:fluencia for the tip.

by Angela Natividad    Jun-30-08    
Topic: Events, Good, Mobile/Wireless, Trends and Culture



'American Dream' Documentary to Examine America's Consumer Culture

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Filmmaker Joel Christian McEwan is in the process of developing American Dream, a documentary film which will examine America's obsession with material possessions and the corporate culture that fuels and profits from that obsession. Featuring Danny Glover, Ed Begley Jr., Jean Kilbourne, Howard Zinn and many others, American Dream will try to make sense America's consumer culture, it's causes and its effects. And he needs our help.

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by Steve Hall    Jun-29-08    
Topic: Announcements, Trends and Culture



Baby, Your Touch Gives Me Melanoma. Oh, Wait. That's Just a Tattoo

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Earlier we explored messages that only appear in photographs. But hey, how about touch-sensitive tattoos or jewelry that interacts with your body?

All part and parcel of Philips' strange and suggestive Design Probes subsite, which experiments with new ways of wedding life to technology.

Though I agree with Thought Gadget when he argues this video doesn't really emphasize the many possibilities of touch-sensitive tats. Naked teens on a fondle-spree? There's a tired idea.

by Angela Natividad    Jun-26-08    
Topic: Online, Strange, Trends and Culture



Street Art Meets Foot Fetish in NIKE PHOTOiD

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Capitalizing on culture junkies accustomed to a world they can manipulate with ease, AKQA shot Street Canvas, a promotion for Nike PHOTOiD.

To a cool beat and without narration, the video describes the following process.

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