Saatchi & Saatchi's The Breakfast Club campaign for JCPenney has been crapped by everyone on since it launched. Today, it's Rebecca Cullers' turn. On AdFreak, Rebecca does the math, writing, "I was 3 years old when The Breakfast Club came out in 1985. I didn't know the film existed until I was in college, where it was included in a class on culturally significant movies for Gen X. Now, there's more or less a decade separating me from today's incoming high-school students. Does anyone really think they will get the reference?"
She is absolutely correct in her analysis of the problem and for anyone at Saatchi or JCPenney not to have realized this is further confirmation far too many advertisers and their agencies, despite believing the contrary, are completely out of touch with reality.
Quiksilver's inviting Real Women! from All Walks of Life! on a Creative Journey! to promote its new line of women's clothing. The subsite includes a hyper-bohemian product preview and postcard gallery, where you can download warm fuzzy (and pink!) messages like "Sometimes finding your destination means trying on all the options." Gotta love a clothing pun.
The campaign is targeted to fresh-outta-college women in a state of quarter-life crisis. "Our purpose was to inspire not only the apparel Quiksilver was going to design for this journey, but create a brand idea that celebrates the experience of defining yourself in the world as an intelligent, creative, independent woman," rambled John Boiler of agency 72andSunny.
- Nonesuch Records redesigned its site so artists can "directly" interact with fans. Created by Sisu and branding partner Axiom.
- We were checking email and minding our own business when Gay List Daily suggested we put a cock in our mouth. "Or 32 if you're feelin' crazy." It was appalling. And then we realized they were talking about tooth tattoos -- the low-key variation of a rapper's grill, but just as expensive if you're fickle.
- ABSOLUT Vodka is doing some weird shit right now. Its current online video campaign features Tim and Eric from Tim and Eric's Awesome Show, Great Job. (It's totally off-putting, but you gotta stick with it.) "I only made cookies for three..." Bloody hilarious. If you're not down with Tim and Eric, you're making baby Jesus cry.
America isn't the only place where brands use blogs and bloggers for their marketing needs. Recently, in Brazil, Coke introduced a new drink, i9, and partnered with nine prominent Brazilian bloggers to promote the drink. As part of the promotion, coke redesigned the bloggers' pages and gave each of them miniature refrigerators with a bottle of i9 inside.
As predictable as a fake ad getting submitted to Cannes (and winning), negative reaction to the promotion ensued with other bloggers crying foul and the creation of an "I am not a rent a blogger" manifesto, similar to the "ad free" manifesto that circulated American blogs a few years back. The gist of the negative reaction was that providing free product to bloggers would taint their objectivity and, perhaps, cause them to write an overly glowing product review.
You will smirk until the last Peanuty-tense moment.
Writing on Tasty Blog Snack, Justin Ezarik comments on Michael Arrington's gloating over convincing half of his Twitter followers to follow him on FriendFeed. Justine also expresses a a long-held belief we've had around here at Adrants that most of this social media, web 2.0 crap is fleeting and mostly invisible to anyone outside the geek club.
Seriously. No one outside the insular geekfest gives a shit or ever will give a shit about Twitter or FriendFeed or which is better than the other. Or why they absolutely MUST use them. Apparently, the geek squad are an incestuous bunch and simply CAN NOT live without their shiny new toys. And that's OK. That's they we are. But they are a minority and always will be.
If you can't fix what's broken, make it a golden calf.
In futile retaliation against users that are defecting in frustration, die-hard Twitter fans erected a site dedicated to FailWhale, the bird-borne character that appears whenever Twitter tanks.
Buy merch, add FailWhale on Twitter or join his Facebook group. Get this: the group is marked "consumer product."
When did failure become a commodity?
In response to the madness, Yiying Lu, the original designer of FailWhale, created Eve Whale. The dreamy FailWhale love interest blows little birds out of her air hole.
"I am the Denver Egotist and I will be back on Monday ... maybe Tuesday, Wednesday and Thursday. It depends on when I wanna kick yer ass."
In an email titled "We're coming out," the Denver Egotist sent us the above video, which reveals its identity, or at least the way it wants to be seen. Definitely less disappointing than that one time KISS removed its makeup.
AgencySpy, another site that does does the "we are everyone and everywhere and nowhere -- bwahahaa!" thing, dug it.
It's been confirmed: vibrating banners can kill. Because no man is safe where the banner ads dwell -- not even if he's the type of man who confuses J-Lo's lips with Angelina's.
For last weekend's Glastonbury Festival, GotWind.org partnered with mobile firm Orange to launch the REcharge Pod, a mobile phone recharging station powered entirely by wind.
The companies pitched a windmill-mounted tent where people could charge phones without using ordinary power sources. The pod recharges 100 mobile phones per hour; any unused energy is stored in its Manbat battery bank.
This was the REcharge Pod's second year at the Festival. Thanks to in:fluencia for the tip.