You Mean She's JUST NOW Becoming a Happy Meal Toy?

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Hello Kitty is the ultimate licensing whore. Her oblong, be-ribboned visage has been plastered onto everything from toasters to credit cards to vibrators -- er, massagers -- to brassiere.

Now you can find the world's most ubiquitous cat in your Happy Meal. Through February 26th, McDonald's is stuffing them with one of eight Sanrio watches.

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twipple: Making Twitter a Kinder, Gentler Borg*

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Twitterite @Floyd Hayes decided we need another feel-good meme in our lives, so he invented twipple, a microblogging cross between Simon Says and Pay it Forward.

Once a critical mass starts following @twipple, the latter will deploy "short, fun, positive tweet instructions to do something kind in public," like smile at a stranger, give money to a street musician, or whistle your favourite tune. You can also make up your own and send them via DM or email twipple2009 [at] hotmail.com.

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by Angela Natividad    Feb- 6-09    
Topic: Consumer Created, Online, Social, Trends and Culture



Asics Appropriates Chinese Legend for 'Made of Japan'

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Continuing Asics' campaign/pop culture tribute "Made of Japan" for Onitsuka, Amsterdam Worldwide developed "Zodiac Race," a by-land-and-sea battle between future members of the The Jade Emperor's Zodiac Calendar.

In the Chinese (!!) legend, Rat wins by riding the Ox. The turnout's no different in this vid, which is all manga'd out and about as fun as watching Wii Mario Kart (as opposed to playing it). Also, for some odd reason the dragon just flies around, doing inexplicable good deeds.

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by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video



Guard Your Loins! This Video Will Gay You

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Responding to political insinuations that homosexuals "effectively advertise, glamorise and recruit people" to their lifestyle, a handful of creatives used their downtime to develop a tongue-in-cheek recruitment campaign for la vie en gay.

"The Gay Alphabet" is all Sesame Street-inspired eightiesness, cheerfully ticking down an alphabetical list of all the things that WILL MAKE YOU GAY. So yeah, that one time you went out in chaps and confessed to loving Kylie Minogue to a dude who later grabbed your ass? That marked your fall into Sodom -- and one day you will learn to love it.

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The French Want Their Whoppers Back.

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And that's cool, because Grease called and wants its moves back. (Better give up the leather jackets, too.) Hostage swap, anybody?

Helpful cultural sidenote: that guy with the big white stuff around his head is not an angry mashed potato. It is God.

"Back in France," produced by Clipit and directed by Cedric Dubourg, is a sugary protest against Burger King's mid-'90s departure from French soil -- a tribute to how we've managed to enrich the developed world (and are working on the pending one) with our seductive meat patties. Also, it was short-listed at last year's Festival de Meribel. (BK, what do you really need Crispin for?)

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by Angela Natividad    Feb- 3-09    
Topic: Consumer Created, Good, Online, Trends and Culture, Video



Coke Super Bowl Spot, Surveillance Beetles, Ingestible Syke

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- Creatives Chris Yi and Jesse Epstein spent a month and $2000 producing three spots for that Doritos Super Bowl ad contest. Obviously they didn't make the cut, but hey, can you ever have too much material to compare your own to?

- AOL to cut 10% and forgo merit pay increases in '09. Join the club, guys.

- Coca-Cola's contribution to the Super Bowl: Heist. 'Tis cute.

- Print and TV ad tropes invade the online contextual ad space, and this is the kind of crap we get.

- Hey ambitious marketers, here's a radio controlled live beetle. Use it for something magical ... like whispering jingles into the ears of impressionable window-shoppers, Jiminy-Cricket style.

- One reason to spend $9, plus the popcorn fees.

- New energy drink! Syke. No, seriously though.



Recharging Dead Voltage, Inspiring Ads, SocNet Cannibalism, Pubfatico

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- Mountain Dew brings the DEWmocracy slogan back for its new flavor, Voltage, which sadly brings to mind the vintage Volt, a green carbonated drink with a funny aftertaste. (It appeared, then disappeared, in the late '90s.) Subsite by Tribal DDB.

- On how Kaplan and Carnival open minds.

- Word on the street is MySpace wanted Facebook way back in '05. All ended much like a more recent unrequited love. Karma bites, bitch!

- Uh-oh: Publicis tries cobbling together some Enfatico-type thing for Carrefour. Squeeze your sphincters! This turd's been turned before.

- On Circuit City and its approaching demise.



Massad Hits Its Readers Where They Like It

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To generate buzz for Netherlands-based S&M rag Massad, agency New Message enlisted dour-faced porn star Sofia Valentine to wander fetish parties and brand ass, The Story of O-style.

The so-called "spankvertising whip" -- an apt expression if I ever heard one -- looks suspiciously like a cricket bat but leaves pert white derrieres branded with "Massad, the SM Magazine."

Short and to the point. Sort of like pain. See it in action.



'Kinda Sutra' Exploits Reproductive Trial-and-Error

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This isn't actually an ad, but oh, it's cute, and good testament to how our parents and friends can fuck us up before (and maybe after?) age five.

With help from Stardust Studios, director Jessica Yu of Nonfiction Unlimited produced "The Kinda Sutra" as an entry to Sundance's Documentary Shorts section. In it, a handful of brave adults admit how they were told babies were made.

"My mom taught me that when dad fell asleep, his seeds would float in the air and if one of them landed on mom, she would have a baby."

Classic.

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by Angela Natividad    Jan-26-09    
Topic: Good, Online, Specialty, Trends and Culture, Video



Leo Burnett UK Takes A Motrin, Offers 2009 Predictions

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Hmm. Leo Burnett must have been taking Motrin when they created their latest Future Trends in Advertising video. As soon as Ben starts talking, WHAM, block type assault you with what Leo Burnett believes will "define 2009."

Something about a New Realism, Human Reassessment, Hyper Reality, Eco Austerity, Thread Marketing and other postulations ensue.

The video is best watched with your eyes closed. Or, better yet, just read the text on YouTube. Even better, run it through Babelizer and maybe, just maybe, something even remotely understandable will be produced.

by Steve Hall    Jan-19-09    
Topic: Agencies, Trends and Culture, Video








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