Buying to Donate is (red)icu(less), Says New .org

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While we're sure retail campaigns like Gap's (red) and Kenneth Cole's Are You Putting Us On? mean well, they don't always ring sincere to the adxhausted audience they aim for.

With fingers on the pulse of a social backlash, Words Pictures Ideas and Romantic Static marry up to bring us the cynical Buy Less Crap, a pithy-prints effort pushing for less, not more, purchase-oriented donation.

In contrast to Gap's campaign, where donations are tied to purchasing (red) clothing modeled in the ads, (less) ads feature naked models with headings like (red)icu(less), meaning(less) and point(less). The website lists multiple charities where people can donate without having to purchase a heart-warming hoodie.

This isn't the first spoof on Gap's (red) but we dig the way it makes the point. While we see the benefit of turning philanthropy into its own sort of brand in a consumer culture, we can't shake the feeling there's a conflict of interest in blurring the lines between purchase and social responsibility.

by Angela Natividad    Feb-28-07    
Topic: Campaigns, Good, Online, Social, Trends and Culture



Mr. Advertising Says Minorities Are Ready to Go to Work in Advertising

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The American Advertising Federation didn't like what Advertising Age had to say about a recent study the group conducted which found 69.3 percent of students in the organization's Most Promising Minority Students program are employed in marketing and communications. Advertising Age chose to twist that with a story headlined, "Nearly One-Third of AAF Minority Candidates Vacate Ad Industry."

In an apparent response to the Ad Age story, the AAF placed an ad in today's USA Today headed, "Mr. Advertising" with a visual of an African American packaged up like, well, a ready to go to work, fully-charged, easily upgradeable work doll. Questionable creative aside, why don't we all stop twisting facts and just have an open conversation. Gee. It just so happens Adrants is the major sponsor of an upcoming conference on the topic entitled, Advertising and Marketing Industry Diversity Job Fair and Leadership Conference.

At the event, held March 13 in San Francisco (and again in Boston May 16), industry professional, both minority and non-minority, will discuss the issue of diversity in advertising. Part of the event will also include a job fair for those interested in exploring a career in advertising. Maybe a bit less twisted rhetoric and more open dialog would be a healthy thing for all. More info here.

by Steve Hall    Feb-28-07    
Topic: Good, Industry Events, Trends and Culture



Vitali Domesticates Gay Marriage

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In support of equal marriage rights, agency Young & Rubicam, Chicago join forces with director Max Vitali of HSI Productions. The resulting smile-coaxing spots crush the notion gays will do nothing but cross-dress and debauch if permitted to marry.

The series comically emphasizes the familiar and occasionally frustrating domesticity we all experience after a given amount of time with our partners. We also dig the candid tagline, "Gay marriage is just like yours. Only gay."

Thus inspired we thought it would be nifty to add "Adrants is just like you. Only sexaaaaaay" to all future marketing efforts. We find it catchy.

by Angela Natividad    Feb-27-07    
Topic: Good, Online, Television, Trends and Culture



Atomic Bombs Follow Flying Penises in Virtual Terrorist Bombing

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Proof positive people have way too much time on their hands, last week, the virtual stores of American Apparel and Reebok has suffered a terrorist attack inside Second Life. Yes, you heard right. Some people actually went to the trouble of "bombing" the two stores. The group behind the attack (we can barely write we are laughing so hard right now) calls themselves Second Life Liberation Army and the purpose of their actions is said to be a call for democratic decision-making inside the virtual world (oh for fuck's sake, it's a game!).

The bombing follows several "attacks" made by the group over the past six months and follows the famed flying penis attack (video here) made by another group during an in-world CNET interview with wealthy Second Life Resident Anshe Chung. Seriously, people. Grow up and get a real life.

by Steve Hall    Feb-26-07    
Topic: Games, Online, Strange, Trends and Culture



Budding Fashion Interns (or Bitchy Bloggers) Come Ready-Made at Stardoll

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Online community Stardoll unrolls a virtual red carpet for the Academy Awards. For the teeny bopper demo (or girls at heart like Mariah), Stardoll is a candy-sweet space for creating Oscars-themed scenes with - wait for it - virtual paparazzi and Joan Rivers avatars. It ain't the Oscars without invasive camera angles and loud blondes straddling perpetual midlife crises so we smile upon the stab at authenticity.

"We hope to usher in a new generation of kids who want to try their hand at fashion in a way that is fun, creative and a bit friendlier than an internship at Vogue," says CEO Mattias Miksche. After seeing The Devil Wears Prada, we find this noble indeed.

In addition to playing with Oscar nominee avatars and making adamant suggestions about who should win (most favor Kate over Penelope!), girls make their own avatars and craft campaigns to become the next Stardoll cover girl, an honour doled out by the community.

Stardoll stikes us as an awesome resource. While we'd like to suggest it as such, the imagined execution (admen trolling the Pretty in Pink section) is not cute. Resist the urge to channel dormant XX chromosomes. We're sure you know a little girl you can foist this job upon.

by Angela Natividad    Feb-23-07    
Topic: Games, Good, Online, Trends and Culture



Adrants Ponders Dov/Julie Paradox

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For Dov Charney, who's bowing out of American Apparel in pursuit of his own manifest destiny, office life has been a source of both business and pleasure.

Short of being a lumberjack or Chuck Norris, Dov Charney is a king among men. Dov Charney:

* Masturbates regularly in front of reporters
* Gets freaky with colleagues (thanks, Jewlicious)
* Pushes American Apparel's squeaky clean clothes with skanky adverts
* Still manages to position American Apparel as an ethical business that pays good wages and poses no harm to overseas workers

While Julie Roehm fights for footstools over in Pariah-ville, she must be shaking her fist at what Dov got away with over the course of his career, also behind the guise of a similarly apple pie all-American style company.

Granted, American Apparel ain't all sex, and it isn't the first brand to use R-rated tactics to pull in a fickle demo.

Are we looking at a double standard? And double standards aside, is America just too uptight about this sex stuff?

by Angela Natividad    Feb-22-07    
Topic: Brands, Social, Trends and Culture



Suicide the New Stupid Dad Ad Trend

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We've done stupid dads, talking animals, women in bikinis, rape, humor, shock, poignancy, cavemen, rodents out of a cannon and hundreds of other hooks to get people to look at our ads. The meme of the moment now is suicide. GM did it. VW did it. Now we have children contemplating suicide for...lollipops. Yes, Chupa Chups thinks it's the end of the world without their lollipops with girls contemplating a jump from atop a doll house and boys contemplating death by milk. Surely the Center With Nothing to do But Complain About Innocuous Ads will have something to say about this one.

by Steve Hall    Feb-22-07    
Topic: Bad, Trends and Culture



Social Meme Mash-Up Makes Art on Big Ball

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A cross between a collaborative rubber band ball and a chain letter, this piece of "potential art" has been bouncing through the webosphere, inviting collective creative design for an ever-growing montage.

Drawball zooms into a spot about 1/4096th its size, which is where users can leave their mark. The result isn't just a mishmash of arbitrary graffiti; it includes americana logos like Coca-Cola, new pop culture icons like Digg and representations of various subcultures.

Like Wikipedia.org, the Drawball project proves surprising to some: people left virtually unregulated will work together to build something meaningful, even if the meaning can only be seen in the aggregate.

To witness the evolution of Drawball from beginning to end, check out Drawball Playback, where a year's work of collaborative art unfolds. It's a little like watching the progression of mankind in hyperspeed, as various image colonizations and social eclipses take place over the life of the project.

We wonder if human colonizations are this provocative from a distance. Maybe that's why God never intervenes.

by Angela Natividad    Feb-22-07    
Topic: Best, Consumer Created, Online, Trends and Culture



Burden of Inch Angst Now Shared by Both Sexes

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We grow ever nearer to the elusive notion of gender equality. Don't believe us? Now men aren't the only ones breaking a sweat over the measuring tape.

Start your conditioning on the merits of the designer vagina right here. And to think! Just a few years ago the makers of Gattaca thought perfection paranoia would end in pursuit of good health, pretty eyes and sharp minds. The devil is always in the details.

by Angela Natividad    Feb-21-07    
Topic: Online, Racy, Strange, Trends and Culture



Interactive Installations Spice Up Brand Experience

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To liven up the boring auto show and to provide some customized interactivity with an automotive brand, Mindflood along with experience marketing company George P. Johnson teamed to create some very impressive consumer experiences for Acura and Scion. We can remeber going to auto shows and thinking it was cool just to touch the car ans sit inside it. That's so yesterday. The Acura Interactive Oracles and the Scion Mix it Up Experience give people so much more to play with including complete vehicle customization, t-shirt creation and a complete interactive experience of the vehicle.

more »

by Steve Hall    Feb-21-07    
Topic: Events, Good, Point of Purchase, Trends and Culture










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