It happens to the best us us. We come up with a great idea. Get all high and mighty about how we're not going to be like everyone else. We promise not to sink into the gutter and use all the tired, old tricks to attract attention. We vow to be virtuous and laud ideals and intellectualism over insipidness. Then it happens. No one watches us. No one's heard of us. Our primary competitor towers over us and we are lost in a sea of television stupidity. Do we continue to stay the course? Do we try to beat them? No, sadly, we throw in the towel and join them.
After playing second fiddle to Lifetime for so long, Oxygen just can't stand it any longer and is pulling out the trump card of last resort: sex. Rather than rise above the misty-eyed success of Lifetime with higher brow offerings, Oxygen network has joined the titillation crowd with offering like "Talk Sex With Sue Johnson" and its new series, "Campus Ladies," a show that will somehow make the scenario of middle-aged, suburban women going back to college and frolicing with undergrad hotties funny.
While some marketers would certainly explode with glee if every human being on the planet wore the brand's logo somewhere on their body but we just can't understand why any sane human would affix logoed fingernails to their fingers. Of course, we can't understand headvertising, assvertsing, babyvertising, voicevertising, cleavagevertising, bellyvertising or boobvertising either.
OK, wait a minute. Of course we can understand it all. Sorry. It must be this slower than death holiday news week rotting our brain. There's always plenty of money-hungry fools around to add to this list of marketing stunts. That and the fact the entire ad industry is in the middle of some sort of knee jerk reaction to all the "death of the :30/traditional advertising" woe that's been spinning around since marketers woke up and realized, oops, there's these ad skipping things called DVRs, iPods, pop up blockers, bit torrent TV, pirate radio and file sharing which they wish had never existed. Now advertising is...um...hard work when it was just supposed to be all about the parties and the three martini lunches.
How we got from someone's logoed fingernails to martinis we do not know but it passed some time on a slow Friday at the end of a slow holiday week. See you next year.
Nothing cool lasts for very long in this world. Now that millions have made MySpace their home for just about everything, many worried the acquisition by News Corp would changed things. Not so promised MySpace founders but alas they have. Many MySpace members link to videos on YouTube and, apparently, News Corp-owned MySpace doesn't like the practice. According to the Blog Herald, MySpace has been deleting any and all reference to YouTube from profiles. There's even a MySpace group fighting the censorship.
MySpace came out of nowhere as the single most popular place to go for...well...anything. It can disappear just as quickly and be replaced by another.
Illustrating how ads embed themselves in culture, Canada's ihaveanidea.org and agency Taxi have created three very funny, insiderish videos that show the cultural power, well, at least to those of us in the industry, of popular ad campaigns.
Oddly, the American Family Association thinks everyone in America is Christian and celebrates the Christmas holiday. Certainly the vast majority are and do and the recent politically correct shift from labeling everything formerly known as "Merry Christmas" to "Happy Holidays" may have gone too far but we're not sure we need an organization to force companies to say "Merry Christmas" in their marketing. But, unsurprisingly, in our overly issue-oriented world, there is.
The American Family Association has been boycotting stores such as Sears and Target for not including "Merry Christmas" in their signage and advertising. Apparently, the AFA is quite powerful. Both retailers have relented and added "Merry Christmas" to their messaging. We don't know what's more stupid; forcing a retailer to adhere to one particular religion over another or the politically correct insanity that got us here in the first place.
During the bathroom breaks and :30 coffee breaks we are allowed here at Adrants headquarters, we have finally finished Joe Jaffe's book Life After the 30-Second Spot. Actually, we finished it about two weeks ago but, again, we aren't allowed much time here to do anything serious what with all the stunt marketing and cleavage out there that had to be given our journalistic excellence. So, finally, we've found a few moments to hide from the Adrants Overlords to reflect on Jaffe's book and share our thoughts with you.
Following his trip the the recent iMediSummit, Underscore Marketing President Tom Hespos is voicing his frustration with the advertising industry's continued cling to the television nipple. Concerned that many new online video advertising opportunities will amount to "shovelware TV," Hespos reports many industry execs are pleased as punch with the status quo, happy to unnecessarily pay middlemen to serve their precious TV spots and offended at the notion online video should be any different than a :30 spot.