In the Mood for New Media? Yeah, Baby ... Yeah.

douche-marketer.jpg

MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn't, how does social media make you feeeel (besides sticky)?

Here's a breakdown of the results, complete with charts. We'll give you a quick play-by-play.

more »

by Angela Natividad    Feb-27-08    
Topic: Industry Events, Research, Trends and Culture



You Mean People Don't Get Off on Sarcasm and Malice?

baby-herman.jpg

Advertising Age says snide advertising is bad for business and society. (They also define "snide" in case you're teetering on uncertainty. Isn't that sweet?)

Having been victimized to emotional tatters by the online efforts of Jawbone, we believe it.



Guitar Hero Helps Marketers Understand Product Relevancy

guitar_hero2.jpg

Swivel Media's Erik Hauser explores the interest in previously unknown music Guitar Hero can spawn as an analogy for marketers and agencies working together to create product relevancy for audiences who no longer know a particular product or to create interest in a new product.

It seems to be the mother of all challenges. It's the one that prospective clients call ad agency offices with daily - sometimes hourly when things are brisk. "How do we increase relevancy within a particular market segment, and more importantly convert that new found relevancy into sales," they often say. "How can we drive purchase and purchase consideration by our intended audience - an audience that currently doesn't even know that we exist?" Both, by the way, are very good questions that brand managers are faced with on an hourly basis.

more »

by Erik Hauser    Feb-21-08    
Topic: Agencies, Opinion, Trends and Culture



Shocker! Tylenol Ad Campaign Admits Old People Exist

tylenol_feel_better.jpg

Can you believe it? It's a shocker. An actual ad with actual old people in it! Complete with wrinkled skin and less than perfect abs. Seriously. We can't get over it. We're still in shock. And here we thought every one in the world was as hot as Obama Girl in a BarelyPolitical video. We are crushed at the thought of this new reality.

Where do we go from here? Is a wrinkled 75 year old the new twenty-something hottie? Is a flabby ass the new hot? Oh the horror of it all. It's just too much to bear! People actually get old? Everyone isn't hot forever? Who knew?

more »



SRG Employs Chewbacca Defense to 'WTF?' Us into Submission

chewbacca-defense.jpg

In early February MarketingVOX published this study about online TV show viewing by Solutions Research Group.

As can be typical of studies, the research cited some ostentatious figure -- namely, that 80 million Americans (43 percent of the online populace) have watched a favourite show online.

The study didn't specify whether 80 million Americans watched a complete episode; just that they watched one (which could mean anything, really).

Enter Kevin Horne of Lairig Marketing.

more »

by Angela Natividad    Feb-19-08    
Topic: Bad, Online, Opinion, Research, Trends and Culture



Microsoft, Yahoo and the Glacial Pace of Traditional Marketers

microsoft_yahoo_070504_ms.jpg

We welcome guest columnist Sean X Cummings who, in response to the ongoing Yahoo/Microsoft acquisition dance along with Google's response, has several things to say about the deal and how the pace of technology growth is out pacing the ability of some marketers to keep ups with and master the influx of new media.

The Microsoft/Yahoo deal is often analyzed on the differences between technology companies, and media companies, offline, and online, threats to companies within that world, and outside, and those who interfere. Much of this misses more fundamental issues.

more »

by Sean X Cummings    Feb-19-08    
Topic: Online, Opinion, Trends and Culture



Study Finds Mac Users Self-Centered, Validation-Needy, Etc.

mac-user-generic.jpg

"Are you self-centered, arrogant or conceited? Do you have a strong need for recognition? You must have a Mac, according to new research."

The above video says people with an open personality (eh?) are 60 percent more likely to own a Mac.

more »

by Angela Natividad    Feb-18-08    
Topic: Brands, Trends and Culture, Video



Hey, Check Out the Heavy on that Clicker.

online-geek.jpg

According to a comScore study commissioned by Starcom and TACODA, online ad clicks aren't as demographically diverse as your deluded CEO thinks.

80 percent of them come from only 16 percent of online users. They are generally young, underpaid and male. You know, like the dev dork of yore.

more »

by Angela Natividad    Feb-18-08    
Topic: Bad, Online, Trends and Culture



Australia Hates Goodby Silverstein's Michael Bay Bank Ad

commonwealth_bank.jpg

It seems a new commercial for Australia's Commonwealth Bank has the land of down under angry for two reasons: the bank left Australian agencies behind and came to American agency Goodby Silverstein to create the work. And, secondly, they think the campaign, itself, sucks. Even Australian ad legend John Singleton got in on the hating and called on the bank's CEO to pull the ad because it is "obscene" and a "waste of money."

more »

by Steve Hall    Feb-15-08    
Topic: Campaigns, Creative Commentary, Opinion, Trends and Culture



'Racism' of Salesgenie Ads Examined

salesgenie_ramesh.jpg

At the risk of igniting a shit storm, were those Salesgenie ads really that racist? Let's examine. The ad where the Indian guy is berated by his boss is an illustration of an employee being berated because his sales are down.

We have to imagine that happens quite a lot no matter where in the world people live. We also have to imagine there are quite a few instances in real life where the boss is white and the employee is Indian.

If the tables were turned and an Indian boss was shown berating a white employee for his lack of sales, would the ad still be racist? Or is it racist because the Indian employee has an Indian accent? Maybe it's racist because the boss is a bloated fat asshole.

more »

by Steve Hall    Feb- 6-08    
Topic: Opinion, Super Bowl 2008, Trends and Culture










Featured FREE Resource: