Social Media Kicks the Ass of Old Media

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Who's This Pompous Idiot?

Want to hear an interesting conversation about social media and it's impact on marketing, advertising, public relations and journalism? Want to know how the role of public relations is changing in the world of public relations? Want to explore the differences in mentality between new media and old? Want to now whether or not it's sinful to publish a story before every last detail of the story is known? Want to know why readers, who are now commenters, are so important to the whole of the story? Then give this podcast a listen.

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by Steve Hall    Apr- 7-08    
Topic: Opinion, Social, Trends and Culture



Why Buy a Whole Song When You Can Have Little Bits of One?

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Radiohead, the same band that stuck it to the man by letting you download its last album on a pay-as-you-wish basis, will SELL you wee-bitty-bits of its song Nude so you can make your own remix on Garageband. Hrm. Okay.

The Nude stems (bass, voice, guitar, strings/fx and drums) are available on iTunes. You can upload a remix and get widgets to encourage people to vote for yours from your website or profile. Oh, and here's the Facebook app.

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by Angela Natividad    Apr- 3-08    
Topic: Online, Promotions, Trends and Culture



Ten Social Media 'Rules' Explored, Debated

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Thanks to all the Emerson College students and everyone else who showed up last night at the Bordy Theater in Boston for the panel on social media. It's nice to see interest in what's going on in the space and its encouraging that people think it's important enough to talk about. Thanks to everyone who came up to speak with me after the panel (including you who loved the Boy Bootie story:-) ). And to all in Twitter Row, watch out. I'm following you now! @SarahHutton, @amyyen, @AmandaMooney, @pamelump, @MariaGarcia, @WillWheeler (sorry if I've missed anyone).

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by Steve Hall    Apr- 3-08    
Topic: Industry Events, Social, Trends and Culture, Word of Mouth



Chrysler Weds Political Correctness With Web 2.0, Renames Focus Group

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We just love how the same old thing gets a new name every few years. Retard? Mentally Impaired. Handicapped? Physically Challenged. Midget? Little Person. Indian? Native American. Oriental? Asian. Stewardess? Flight Attendant. Waiter/Waitress? Food Server. Mankind? Humankind. Mailman? Letter Carrier. Unemployed? Job Seeker. Boob flash? Wardrobe Malfunction. Genocide? Ethnic Cleansing. Garbage Man? Sanitary Engineer.

And now. Focus Group? On-Demand Customer Collaboration. Well that's a fucking mouthful but that's what Chrysler's labeled its foray into web 2.0-enabled conversational goodness with the launch of ChryslerListens. Yup, Chrysler now gives a shit what its customers and potential customers think.

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by Steve Hall    Mar-25-08    
Topic: Brands, Research, Trends and Culture



You Know You Want More Spitzer Fodder

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In light of the public misery (and promotional creativity) that buying an expensive hooker can wreak, the PR team of 02138 magazine (a pub for "Harvard influentials") have seen fit to tell us that Monsieur and Madame Spitzer scored the cover for the "Power Couples" issue.

They were chosen for their "influential careers and continued commitment to maintaining a strong and lasting relationship" -- their words, not ours. (Can we get a quote on that from Hillary?) We're sure the choice has nothing to do with all the traffic they'll score from bored gossip-mongers that frequent sordid sites like ours.

Read the article -- and see more sappy grayscale images -- at the 02138 website.

Silda's hawt. (We hope we look like that, pre-op, after 40.) Why the compulsion to pay for the Grail, Eliot?

by Angela Natividad    Mar-23-08    
Topic: Magazine, Political, Trends and Culture



Future of Advertising Predicted by Leo Burnett Futurist

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Leo Burnett London Futures Editor Ben Hourahine thinks he has the answers to the future of advertising. Some of what he says makes sense. Some just reinforces the notion advertising will accost anything it can get its hand on. There are no easy answers but at least it's being talked about.

One thing is clear. Marketers and advertisers will never again have the power they once had. There will never again be another M*A*S*H TV moment. Fragmentation will continue to the point of individualized advertising. Advertising, itself, won't really be advertising at all. It will be an information repository people can refer to when they are interested in a particular brand or product.

by Steve Hall    Mar-18-08    
Topic: Agencies, Opinion, Trends and Culture



Hybrid Car Owner + Mac User = Contender for Global Dominance

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A new study by Mindset Media -- the new propagandists on the block -- finds hybrid car drivers are "more creative" (78 percent more likely) and "less dogmatic" than the rest of the population.

Add to that: "more open-minded, more spontaneous, and more assured of their ability to lead others."

Mindset also sent us this profile for Hybrid car drivers. (Try not to be fooled by its similarity in appearance to the Periodic Table of the Elements -- that's what they want!)

Mindset Media recently also found that Mac users are self-centered, more likely to buy organic food and more likely to pay for music online.

by Angela Natividad    Mar-12-08    
Topic: Research, Trends and Culture



MySpace Finds God!

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Following a decrease in CPM costs some months ago, MySpace's prototypical True.com ads and Crush Calculators have been largely replaced with what looks like a pretty big ad buy by Biola University's school of international studies, which is colonizing the social network for Christ.

Is the Lord in your Top 8? Maybe he should be.

by Angela Natividad    Mar-10-08    
Topic: Brands, Online, Trends and Culture



Divinity Metrics Measures Brands' Online Video Presence

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Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones.

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by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research, Trends and Culture, Video



Funny How Different Things Look When It's that Time of Month

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Always is running this campaign where it's printing feel-good phrases like "Have a happy period" over the wax paper on maxi pads. We didn't think much about it until we saw this letter, allegedly written to P&G by a woman gone totally apeshit over it. Her first thought upon tearing open a new pad and seeing "Have a happy period" was "Are you fucking kidding me?"

A really sunny excerpt:

FYI, unless you're some kind of sick S&M freak girl, there will never be anything "happy" about a day in which you have to jack yourself up on Motrin and Kahlua and lock yourself in your house just so you don't march down to the local Walgreen's armed with a hunting rifle and a sketchy plan to end your life in a blaze of glory.

We giggled about it.

And then it happened.

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by Angela Natividad    Mar- 3-08    
Topic: Brands, Campaigns, Opinion, Strange, Trends and Culture










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