Chrysler Weds Political Correctness With Web 2.0, Renames Focus Group

politicallycorrect.jpg

We just love how the same old thing gets a new name every few years. Retard? Mentally Impaired. Handicapped? Physically Challenged. Midget? Little Person. Indian? Native American. Oriental? Asian. Stewardess? Flight Attendant. Waiter/Waitress? Food Server. Mankind? Humankind. Mailman? Letter Carrier. Unemployed? Job Seeker. Boob flash? Wardrobe Malfunction. Genocide? Ethnic Cleansing. Garbage Man? Sanitary Engineer.

And now. Focus Group? On-Demand Customer Collaboration. Well that's a fucking mouthful but that's what Chrysler's labeled its foray into web 2.0-enabled conversational goodness with the launch of ChryslerListens. Yup, Chrysler now gives a shit what its customers and potential customers think.

more »

by Steve Hall    Mar-25-08    
Topic: Brands, Research, Trends and Culture



You Know You Want More Spitzer Fodder

spitzer-02138.png

In light of the public misery (and promotional creativity) that buying an expensive hooker can wreak, the PR team of 02138 magazine (a pub for "Harvard influentials") have seen fit to tell us that Monsieur and Madame Spitzer scored the cover for the "Power Couples" issue.

They were chosen for their "influential careers and continued commitment to maintaining a strong and lasting relationship" -- their words, not ours. (Can we get a quote on that from Hillary?) We're sure the choice has nothing to do with all the traffic they'll score from bored gossip-mongers that frequent sordid sites like ours.

Read the article -- and see more sappy grayscale images -- at the 02138 website.

Silda's hawt. (We hope we look like that, pre-op, after 40.) Why the compulsion to pay for the Grail, Eliot?

by Angela Natividad    Mar-23-08    
Topic: Magazine, Political, Trends and Culture



Future of Advertising Predicted by Leo Burnett Futurist

swells.jpg

Leo Burnett London Futures Editor Ben Hourahine thinks he has the answers to the future of advertising. Some of what he says makes sense. Some just reinforces the notion advertising will accost anything it can get its hand on. There are no easy answers but at least it's being talked about.

One thing is clear. Marketers and advertisers will never again have the power they once had. There will never again be another M*A*S*H TV moment. Fragmentation will continue to the point of individualized advertising. Advertising, itself, won't really be advertising at all. It will be an information repository people can refer to when they are interested in a particular brand or product.

by Steve Hall    Mar-18-08    
Topic: Agencies, Opinion, Trends and Culture



Hybrid Car Owner + Mac User = Contender for Global Dominance

hybrid-car.jpg

A new study by Mindset Media -- the new propagandists on the block -- finds hybrid car drivers are "more creative" (78 percent more likely) and "less dogmatic" than the rest of the population.

Add to that: "more open-minded, more spontaneous, and more assured of their ability to lead others."

Mindset also sent us this profile for Hybrid car drivers. (Try not to be fooled by its similarity in appearance to the Periodic Table of the Elements -- that's what they want!)

Mindset Media recently also found that Mac users are self-centered, more likely to buy organic food and more likely to pay for music online.

by Angela Natividad    Mar-12-08    
Topic: Research, Trends and Culture



MySpace Finds God!

god-has-called-you.jpg

Following a decrease in CPM costs some months ago, MySpace's prototypical True.com ads and Crush Calculators have been largely replaced with what looks like a pretty big ad buy by Biola University's school of international studies, which is colonizing the social network for Christ.

Is the Lord in your Top 8? Maybe he should be.

by Angela Natividad    Mar-10-08    
Topic: Brands, Online, Trends and Culture



Divinity Metrics Measures Brands' Online Video Presence

brand20-index.jpg

Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones.

more »

by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research, Trends and Culture, Video



Funny How Different Things Look When It's that Time of Month

pickfresh-always.jpg

Always is running this campaign where it's printing feel-good phrases like "Have a happy period" over the wax paper on maxi pads. We didn't think much about it until we saw this letter, allegedly written to P&G by a woman gone totally apeshit over it. Her first thought upon tearing open a new pad and seeing "Have a happy period" was "Are you fucking kidding me?"

A really sunny excerpt:

FYI, unless you're some kind of sick S&M freak girl, there will never be anything "happy" about a day in which you have to jack yourself up on Motrin and Kahlua and lock yourself in your house just so you don't march down to the local Walgreen's armed with a hunting rifle and a sketchy plan to end your life in a blaze of glory.

We giggled about it.

And then it happened.

more »

by Angela Natividad    Mar- 3-08    
Topic: Brands, Campaigns, Opinion, Strange, Trends and Culture



Icons Transcend Time in Converse Sneaks

converse-living-dead.jpg

To celebrate 100 years in footwear, Converse is welding new icons to old ones in a campaign called "Connectivity."

According to Complex, "cultural heroes" like James Dean, Hunter S. Thompson and Sid Viscious will fuse feet (neat touch!) with Common, Dwyane Wade and Billie Joe Armstrong. Sort of like paper dolls.

See more here.

more »



In the Mood for New Media? Yeah, Baby ... Yeah.

douche-marketer.jpg

MarketingSherpa does this annual ad:tech survey of internet marketers: what works, what doesn't, how does social media make you feeeel (besides sticky)?

Here's a breakdown of the results, complete with charts. We'll give you a quick play-by-play.

more »

by Angela Natividad    Feb-27-08    
Topic: Industry Events, Research, Trends and Culture



You Mean People Don't Get Off on Sarcasm and Malice?

baby-herman.jpg

Advertising Age says snide advertising is bad for business and society. (They also define "snide" in case you're teetering on uncertainty. Isn't that sweet?)

Having been victimized to emotional tatters by the online efforts of Jawbone, we believe it.








Stanton Optical


Featured FREE Resource: