BooneOakley's New Site is a YouTube Video!

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Agency websites: the ultimate canvases.

We were pretty impressed by Modernista's attempt to embrace the stripped-down future of client relations, but BooneOakley's new website made us grin wryly and raise a glass.

Yeah, that's a YouTube video. The buttons in the video are clickable, and a timeline across the X axis lets you leap to whatever section you want to see first: "Featured work," "About Us" and "Billy" -- the story of a mild-mannered marketing director, who dies.

The work is joyful, the animation crappy and the humour shameless. We were like, here's an agency that's not concerned abut being the future; it's the present, and it's not afraid of embracing all its possibilities.

It's also not afraid to put a bullet in somebody's head shortly after he's been axed.

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by Angela Natividad    Jun- 2-09    
Topic: Agencies, Best, Trends and Culture, Video



Not All Social Experiments Have to Be on Twitter. Or Facebook. Or Online.

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Ben Muller sent us word of I Got an Envelope, a social art project where people leave empty self-addressed envelopes in random places. The hope is that some (ideally not malevolent) person will come across the envelope, fill it with magical things, and send it back to the owner.

Charming. Or not:

One guy just walked by our desk, peered down at what we were covering, smirked and said "I'd sprinkle coal on a note with the words, 'YOU DON'T BELONG.' Written in lipstick."

Seems disturbingly like he thought that through beforehand.

by Angela Natividad    Jun- 1-09    
Topic: Cause, Good, Trends and Culture



'That's Not a Vegetable, That's a Starch.'

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Gerber shocks parents into submission: In "Really?" parents on the street discover that the "vegetable" consumed most by the average rosy-faced US toddler is ... wait for it ...

French fries!

After this revelation, each Designated Caregiver looked appropriately shocked and appalled. Yeah, didn't see that coming. It's not like we have a nationwide obesity problem or anything.

Visit StartHealthyStayHealthy.com for more "Heart-warming. Thought-provoking. Hilarious!" reality checks.

by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Online, Trends and Culture, Video



Susan Boyle Gets Love From EA, Slaps Down Cynicism

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So the whole Susan Boyle Britain's Got Talent thing has been peripheral to us and for good reason. We already have American Idol fever right? And besides, the whole thing was yet another indication all we care about is what people look like and not what's inside them or what sort of talent they may have.

This frumpy looking woman walks on stage and she's instantly judged some sort of loser because she's not beautiful and young and perfect. But as soon as she opened her mouth, everyone had to eat their cynicism and come to the realization we place way too much importance on exterior appearances.

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by Steve Hall    May-29-09    
Topic: Celebrity, Commercials, Good, Opinion, Trends and Culture, Video



Ads Crawl Further Up Your TV Screen...and Talk

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You knew it would come to this, right? Those ever more prominent bugs and screen crawls that assault you during your favorite programming are now on their way to becoming full blown, in-program commercials tied to the action and content you are viewing. Or at least that's what Optalgin painkillers hopes.

During a live broadcast of the championship League Final in Tel Aviv, every time there was an injured player, the ad, created by Shalmor Avnon Amichay/Y&R Interactive, would appear.

Check it out here.

Has your head exploded yet? But wait. This might not be so bad. If programming never broke and these ads appeared once in a while, how bad would that be? Thoughts?

by Steve Hall    May-28-09    
Topic: Television, Trends and Culture



Psycho Killer SocMedia, Twee-ality, in:fluencia Bounces Back

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- Real housewives of intervention. =P

- What "Psycho Killer" can teach you (yes, YOU!) about social media.

- in:fluencia, a French ad/media/trends rag that used to send us awesome overseas campaigns (1, 2, 3), returns from a long hiatus with a snappy redesign. Even if you can't read French, the thumbnails alone are click-candy.

- Twitter reality show.

- Getty + Flickr: a match made in ... (Via y via.)

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No H8 Fails to Knock Prop 8 Off Podium

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Last year California passed Prop 8, which bans same-sex marriage within the state. The months preceding its formalization were trying ones for our gay friends in the Sunshine State; one of them even scanned freeways in pursuit of Prop 8 signs to vandalize.

In the months since, the climate surrounding Prop 8's gotten feverish. Fresh faces are leaping onto the revocation boat with the birth of a new campaign, No H8, advocated by duct-taped and facepainted social celebrities like Lacey Schwimmer, Perez, B. Scott, Calpernia Addams and Tila Tequila (at left) -- whose A Shot at Love series was labeled the first-ever bisexual dating show. =P

Yesterday California's Supreme Court released its decision about whether to uphold the controversial law. We found out this morning that it remains intact, which means you can expect a few demonstrations wherever they can be organized. I'm also pretty sure the aforementioned celebs will be tearing the tape off their faces and going on blast.

Worth noting: same-sex marriages that occurred before the ban will still be recognized, but try saying that at a cocktail party full of Evangelicals.

Behind-the-scenes vid for No H8, and more photos, are available at the campaign website.

by Angela Natividad    May-27-09    
Topic: Bad, Campaigns, Cause, Celebrity, Trends and Culture



Cartoons, Creators, Chali 2Na Cross Paths for Adidas

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Jurassic 5's Chali 2Na brings narrative weight and a forceful, poetic pace to "The Inner Workings of a Creator," a deconstruction of NBA Rookie of the Year Derrick Rose.

Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don't eff around. See one take a deer.)

Note how Rose's high-top sneaks are targeted twice.* That's because this piece is for Adidas' "Impossible is Nothing" campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune.

These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.

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Danger Mouse Charges Ridic CD Rate; Shouts 'Pirate Away!'

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Piracy's looking pretty good these days, and a handful of popular artists have done what they can to demonstrate they don't support the act of suing music fans that also happen to be flagrant file-sharers.

Radiohead gave away In Rainbows online in '07 on a pay-as-you-wish basis, followed by Saul Williams, whose Rise and Fall of Niggy Tardust gave you the option of paying a $5 support donation. Just recently, Del the Funky Homosapien opted to give Funk Man out at no charge, jokingly dubbing it his "stimulus package."

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by Angela Natividad    May-19-09    
Topic: Good, Packaging, Promotions, Trends and Culture



Lee Clow Battles Gary Vaynerchuk For Future of Advertising

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Mullen Chief Creative Officer Edward Boches, with ten round, blow-by-blow coverage, pits two great marketing forces, Lee Clow against Gary Vaynerchuk, against one another in a battle of the past versus the future. Examining each contender's claim to fame, approach to marketing, book publishing efforts, awards, Google juice, Twitter followers and other qualities, the fight ends in a draw.

Regarding Twitter follwers, Boches writes, "Lee Clow: Zero. Lee Clow's Beard, 19. He's a legend; he doesn't need Twitter. Gary Vaynerchuk: 540,000. You can argue who cares, but round nine goes to Gary."

Regarding quotability, Boches writes, "Lee Clow: "We're not in the advertising business, we're in the media arts business. We're using all forms of media to tell a brand story-and the media is everything a brand does." Huh? Gary Vaynerchuk: "People are always talking about what you're doing now... To me, it's not what you're doing now, it's about where you're going." Round ten goes to Gary."

So which will it be? Good old-fashioned, time-tested advertising or this new-fangled social media shit?

by Steve Hall    May-14-09    
Topic: Agencies, Good, Strange, Trends and Culture










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