Luxury Marketing Gets Its Six Ps of Fame

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You have to pardon the Rovion-powered blather which greets you as you visit this page of Boston-based agency Winsper Inc. which promotes its latest white parer, The 6Ps of Luxury Marketing (yes, you have to fill out a form to get it but it's a really short one). While Winsper Inc. President Jeff Winsper might appear to sound like any other Rovion-powered wind bag usurping the peace and quiet of your website travels, the man is smart. And knowledge of this comes first hand having worked with the man for four years. So give the guy a break for his Rovion rambles.

Anyway, the agency has published this white paper which, like those 5Ps (or is it 4?) of marketing, examine people, product, passion, pleasure, purpose and price as they relate to marketing luxury products. It's insightful. It's informative and it does a nice job explaining the process of luxury marketing, something Winsper Inc. has been doing since it launched five years ago.

by Steve Hall    May-31-07    
Topic: Good, Publishing, Research, Trends and Culture



WK12 Student Finds Inspiration in 'Border Film Project'

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There is life after Wieden + Kennedy's 12 school. Though not necessarily in advertising. After Rudy Adler completed his stint at WK12, he set out to document life on the U.S./Mexico border and called his work The Border Film Project. He and those that worked with him provided cameras to undocumented migrants hoping to gain entry into America and to the American Minuteman trying to stop them.

Adler has launched a website that documents the project and shares the pictures taken during the project. There's also a recently released book, Border Film Project, which is being sold on Amazon, in bookstores and in American Apparel stores.

Of the project, Adler tells us, "As a writer, it definitely inspires my creative process and keeps things interesting." Indeed. Inside the walls of a creative conference room is, ironically, the last place from which inspiration usually unleashes itself.

by Steve Hall    May-31-07    
Topic: Agencies, Good, Publishing, Trends and Culture



Hey Dude, We're Not Dead Yet!

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Hey all you 20 and 30 somethings conquering the world from inside the creative conference room, the older set wants you to know they're still alive and they have a lot of money to spend on that product you should be marketing to them. Oh sure, it's much more fun to develop a campaign for the standard but utterly meaning 18-49 demo but if you want to make some real money, the action's squarely with the over 50 boomer set. Unliver's getting in on the action. You should be too.

Recent research from Unilever's Boomer Project finds 45 percent of households are boomers but they make 60 percent of all packaged goods purchases. That's found money my friend. So what are you waiting for? Get out there and pitch the Depends account!

by Steve Hall    May-29-07    
Topic: Research, Trends and Culture



Hillary Explores Theme Song Options, Almost Smiles Once or Twice

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Hillary, who for the 2008 presidential campaign is pushing viral in a big way, recently invited would-be voters to help her pick a campaign song.

Here she discusses the results and even sort of invites people to laugh at her, except with Hillary one never feels comfortable laughing about anything.

If we were Hillary we'd play the Darth Vader theme everywhere we went and act really pompous (think Xerxes, 300).

Hit the Hillary Clinton website to find out which song won. It probably wasn't the Darth Vader theme, but that would have cost way too much anyway. Sanjaya's looking for a gig, though.

by Angela Natividad    May-25-07    
Topic: Campaigns, Celebrity, Good, Trends and Culture



Beer Hunk Ad Results in Formation of Canexico, BJs For Every Man

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What? Wait a minute. This just isn't right. Have we finally realized women aren't the only objects that can be used to sell beer? Is it possible a hot guy could attract as much attention as a hot girl? Just what is going on here? Are we observing a new trend of sorts? What, pray tell, are all the leering, slobbering, Budweiser drinkers going to do now that they may be subjected to the trite objectification of men instead of the beer babeliciousness they have come to expect from most brewers' advertising?

We are stunned. Stunned! Have we reached a culturally significant watershed moment here? This just boggles the mind. This turns things upside down. Are the Coors Twins out of a job? What about the Miller Lite Cat Fight babes? The St. Pauli Girl? The Rolling Rock Beer Ape Babes? The Milwaukee's Best Automotive Girl? The Foster's Beer Boob? The Bavaria Beer grocery store stripper? Beer.com's Virtual Bartenders? The Troegs Beer burping and farting babe? The Labatt's Blue lesbians?

more »

by Steve Hall    May-23-07    
Topic: Opinion, Racy, Trends and Culture



The Lumberjack Returns, Pay Homage to Maddox

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Adpulp passes us another goodie via the Scotsman, who posits sweet-smelling metrosexuals are (finally!) bowing out for the retrosexual - or, as Maddox would say, the lumberjack.

While Adpulp ruminates over the presence of Burt's Bees in the market, we're going to take a shot in the dark and say the guy who gave us "9 things I learned about the world according to anonymous stock photo models" is also directly responsible for the return of the flannel-sporting burly man.

And if you don't believe us, you clearly haven't read The Alphabet of Manliness.

Maddox fucking rules, in great part because his homepage was bitchslapping society even before the post-post-modern hipsters snorting the Kool-Aid were old enough to chat on AOL.

by Angela Natividad    May-19-07    
Topic: Trends and Culture



Pure CGM Celebrated, Influenced CGM Trashed

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Factory Publishing is promoting a Triumph Motorcycle-sponsored computer-generated online graphic novel called The Many Worlds of Jonas Moore which stars British actor Colin Salmon. Viewers and musicians are being asked to participate in the storyline by creating their own adventures and submitting their own soundtracks for the show.

In a tandem effort we're not completely clear on, Factory Publishing has created two videos that trash media and ad agencies involvement with consumer generated media somehow labeling them unnecessary middlemen. While it's true some agency managed consumer generated media campaign have resulted in work that's far from pure CGM, these videos paint agencies as a sort of Hitleresque evil which stunts the growth of unadulterated CGM.

more »

by Steve Hall    May-18-07    
Topic: Agencies, Brands, Consumer Created, Opinion, Trends and Culture



Buying Frenzy Continues With Microsoft Scooping aQuantive For $6B

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Google bought DoubleClick. Yahoo bought Right Media. WPP bought 24/7Real Media. Microsoft, always the follower, never the leader, just bid $6 billion to acquire digital giant aQuantive. It's an information grab as companies wake up and realize their prized and proprietary information is increasingly in the hands of their very own competitors.

by Steve Hall    May-18-07    
Topic: Agencies, Brands, Policy, Research, Tools, Trends and Culture



Baby Names the New Second Life

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People have accepted money to place ads on their foreheads. People have accepted money to place ads on the back of their heads. People have accepted money to place ads on their fingernails. People have accepted money to place ads on their breasts. People have accepted money to place ads on their asses. People have accepted money to place ads on their pregnant stomachs. People have accepted money to place ads on their very unpregnant, very hot looking stomachs. People have accepted money to place ads on their babies.

Is it so hard to believe people may soon name their babies after brands?

by Steve Hall    May-18-07    
Topic: Human, Strange, Trends and Culture



Caveman Hits Mainsteam Culture with Snarky Tee Immortalization

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You know you've made it big when your slogan and general person become iron-on fodder for Aviator-sporting hipsters. Gecko was cute but Geico's neurotic Caveman, who's been making waves since his adamant arrival on the media scene, clearly strikes a more prominent cultural chord.

Sure his show may suck. But how many sucky-show protagonists get to be an action figure and shirt fodder? Tom Green's been waiting a long time and we can all agree he'd make a far more interesting action figure.

Preferably one that talks. "A barrel roll? A barrel roll? A barrel roll?"

by Angela Natividad    May-18-07    
Topic: Trends and Culture










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