Garmin Releases 'Maposaurus' Super Bowl Spot

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We think people are going to like this new Super Bowl commercial from first-time advertiser Garmin which is promoting personal GPS. We saw the music video of the spot earlier but here is the finished :30. It's 50's-style battle between a monster than emanates from a driver's wind blown road map and the driver whose personal GPS device converts him into a monster fighting super hero. It's just weirdly different enough to achieve some decent recall. Though, it might suffer from the dreaded "what was that commercial selling?" problem the morning after.

Fallon created the commercial for the first time Super Bowl advertiser and will launch a corresponding microsite this Saturday before the game. There's also a blog that digs deeper into the world of the Maposaurus.

Written by Steve Hall    Comments (5)     File: Commercials, Good, Super Bowl 2007     Jan-31-07  
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Comments

This is kinda lame, especially when you compare it to what they did over the holidays.

The holiday ads really connected with the consumer. This ad is just a waste of money and time. How in the hell does this make me want to get a Garmin? Because my map is a monster?

I am sorry, they went overboard on this one.

Posted by: Scott on January 31, 2007 11:55 AM

Their holiday work was completely uncreative, rehashed, and annoying. I thank the heavens some advertising god (monahan?) sped up time so we wouldn't have to be subjected to it anymore...

Posted by: Cas on January 31, 2007 12:40 PM

This just flat out reeks of Modernista's Hummer spot from last years super bowl. Call the concept police.

Posted by: Kevin on January 31, 2007 05:52 PM

This just flat out reeks of Modernista's Hummer spot from last years super bowl. Call the concept police.

Posted by: Kevin on January 31, 2007 05:53 PM

So, if a superbowl spot airs before the superbowl airs, is it still technically a superbowl ad?

Watching them on th YouTube may actually give me a reason not to watch the game. Way to advertisers.

Posted by: Eddie on February 1, 2007 08:15 PM

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