Keeping up the action on its Candystand site, WM. Wrigley Jr. Company has released a new advergame created by Stimunation. The game is called Monster Trucks and you get to brand your truck and drive it over all kinds of obstacles and, best of all, crash it. Mmm. Going out to buy some Lifesavers now.
If we were writing a press release for our client Amp'd Mobile and we were talking about how the company was the official sponsor of the Professional Bull Riders and the client would be simalcasting events to Amp'd Mobile customers, we probobly wouldn't refer to the Professional Bull Riders Association as PBR unless the sponsorship also involved the actual PBR - Pabst Blue Ribbon beer. Even if the client insisted. Just a thought.
For you Sonic lovers, here's a website you can spend hours with trying to guess the favorite drink of TJ, one of the guys from the Two Guys campaign.. The site let's you mix various flavors with a possible 168,894 combinations. If you guess which on is the favorite, prizes abound. Well, at least a coupon to use at Sonic. We whipped up a few but TJ didn't like. Kansas city based Barkley Evergreen & Partners did the work.
We're told this is a viral campaign but we'll have to take the sender's word for it because the whole thing is in French. Along with a bunch of videos, there's a game which let's you hurl tomatoes at fellow office workers and that appears to be amusing enough at least for a few minutes. Apparently, it's all for French telecom company SFR. Oh, we get it now. It's tomato telecom. Oh wait, that only works in English, right?
We're all for fun little advergame time wasters but when you have to a.) tell the company whether you are male or female, b.) have a password, c.) or don't have the password and enter your email to get it and d.) go open the email they sent you to get the password, the whole thing becomes work. Advergames aren't supposed to be work. They're supposed to be a branded distraction, not a challenge to see how much annoyance you can take before you just say "screw it" and leave which is exactly what we did. So, if any of you actually plays this game, let us know if we should bother looking for that email with the password.
Adrants reader John Brock sent us this link to Oooooouch.com. Yes, that's six O's. It leads to a site on which eight beach babes laying on towels and wearing various bikinis are waiting for you to touch them. You soon realize touching them in a certain order creates a song. Yes. Fingering them with the mouse makes them squeal. Who knew? Anyway, it's for Sundown sunscreen and was created by DDB Brazil. Figures. Capital of the bootie. Our favorite "note" is the second from the right.
Automobile rack make Yakima has launched Yakimagrams. Created by Stick and Move, the site lets visitors create singing telegrams and send them to their friends. There's canned Yakimagrams as well as options to create customized versions. We didn't spend too much time with it but it looks amusing enough considering there's really nothing all that exciting about roof racks.
Travel site Orbitz has launched Orbitz Games, a community site on which people can help Orbitz build an 18-hole golf course by designing a golf hole and voting on those designed by others. By designing and voting, people can win airfare for two to anywhere in the U.S. It's sponsored by Golfsmith Golf & Tennis.
- Artie Lange's promoting his upcoming movie with a NSFW pinball game which is actually kinda fun.
- Just as marketers are beginning to spread their seed all over MySpace, Thought of A Technocrat analyzes MySpace Bulletins and reminds us it can be a very seedy place indeed.
- HBO is promoting the last season of Deadwood with an online virtual poker saloon and game called Dead Man's Hand.
AdJab calls to our attention the stupidity of some of the latest work from Mike's Hard Lemonade which involves a guy holding a bottle in front of the camera and making it talk. With the word "hard" in the name, there's far better things they could have done than this.
- Once again, IKEA has taken its retail locations directly to people, this time dressing up trains as if they were one's living room.
In a newsflash of epic proportion, Copyranter reports online dating site True has placed an ad on the Internet that, stunningly, does not show a woman wearing a bikini.
- Similar to Virgin's find the bands game, Absolut has launched a game in which the player has to find 82 bottles in a busy streetscape. It's sort of like that guy that wrote all those Busy Town kid books.
- Everyone's buzzing about Pepsi' interactive outdoor/transit ad which allows people to plug their headphones right into the poster to sample tunes from Pepsi Access.
- Adopt a kitten door sticker campaign copies begging children door sticker campaign.
- Well, this is one way to get a lot of attention for your average warehouse sale.
- Here's one ad campaign that doesn't paint Mexicans in a very respectful manner.