In-Game Ad Ratings System Announced
In-game advertising company IGA Worldwide and Interpret LLC have announced an in-game ad ratings system using Interpret's Gameasure. Gameasure will provide advertisers such game title, demographics, reach, frequency, duration and deoth of engagement metrics for all of IGA's video games. Ideally, it will best what Nielsen is trying to do for television now and actually provide real ad viewership and interaction data.
