"I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience," says Chris Hutsul of Soft Citizen, referring to the spots he directed for the Vancouver International Film Festival (VIFF).
They're smart, funny and unexpectedly existential -- but also familiar, because you see yourself in each of these snapshots: your rage at late-coming friends, your perplexity toward abstract cinema, or the way some foreign films turn you into an overthinking, turtleneck-sporting douchebag. With a ponytail.
o The Overanalyzer
o The Foreign Film
o The Seat-Saver
o The Front Row
o The First Question
o The Die Hard
They end neatly -- gratefully, even -- with the words "We're glad you're here." (So glad, in fact, that they -- meaning VIFF -- have also given you a game to play. It's an amusing one-time distraction, enough of an experience to leave you feeling good, post-chortle.)
Agency: TBWA/Vancouver. Soft Citizen produced, Secret Location assisted with interactive production.
- Last week Washington Mutual ran this colorful little ad on its homepage. It reads, "Most banks are grey. That's not our style." Its fortunes have changed since then. See what ad they're running now. (Thanks to Adrants reader Martha for the link.)
- Who's the dick writing comments on your blog? Via David Griner at Adfreak.
- Over the bar-and-bowling scene? Hit up a hamster race near you. (Come prepared. See track specs.)
- Branding with LaserGames. Watch out for epilepsy.
- Alphas eat beef jerky.
- Bored or pissed off at Cubicle Cog #4? Play the Super Fantastic Corporate Confusion game. Unlike life, it will not let you down.
Bond. James Bond. Yes, he's back for another adrenalin-fueled adventure this November and, yes, brands are lining up to get a piece of the action. Sony, with a promotion called Mission for Millions, offers people the chance to win $1 million by playing in which they are tasked with recovering stolen HDNA molecules.
Supporting the contest will be all the usual suspects, a Facebook page, a mainstream media ad campaign, storefront displays and an online campaign.
This is pretty stupid. No, it's idiotic. OK, not really. Every once in a while , an advertiser sends in a game that, in some way, is supposed to help it sell more shit. So, today, comes the game Wallet World, created by Doner for PNC bank. It's got all the usual goofy visuals and, like many games, always asks for some sort of information before you can play. Wallet World ask you to choose the state in which you live.
- So how do you promote a Philadelphia bar called Pub and Kitchen? You invent a mythical animal called Pabbit and make it your new logo. Red Tettemer created.
- Corbis has a new game out, The Modern Family Goes on Vacation, which combines matching images and taking a quiz.
- Like helping kids cross the street? Well then you'll love this game from Kwik-Fit Insurance. And there's lollipos too!
- Shawn Johnson's taco pops. Ooops, that could be messy. And wrong. Especially when it's a 16 year old girl saying it in an ad on national television while its twisted, in-the-know, creators laugh their asses off each time it airs.
- Second quarter spending fell 3.7 percent in Q2 2008 as compared to Q2 2007, the biggest drop since 2001.
- Wieden + Kennedy has dumped Starbucks citing client micromanagement as the reason. Client micromanagement? Nah, that never, EVAR happens.
Got a minute to kill and a lust for destruction? Take time out for Suicide Kittens, a strategy game where you play a kitten and the objective is to get shot, preferably by your own laser beam.
It gets surprisingly complicated.
I stayed alive too long in level 4, which landed me a big fat GAME OVER, after which I was invited to check out 4mations.tv, a just-launched site for deliciously sophomoric animators.
The funniest thing about this effort, though, were the game tags: suicide, kittens, lasers, and trigonometry...?
By Rubber Republic/London.
"Red Alert 3 Remix," a promotional video for EA's Command & Conquer: Red Alert 3, is the fruit of a partnership between DraftFCB and remix artist CB Shaw. The latter interspersed offbeat Hollywood icons with references to 'net memes and gaming footage -- all to the tune of Hell March, the track used in the opening sequence to the first Red Alert. Good way to draw legacy gamers back into the hype, though many will probably feel alienated by the invasion of Planet Hollywood.
But the line-up is pop culture genius. Jenny McCarthy, Gemma Atkinson, George Takei, Jonathan Pryce, Andrew Divoff, Peter Stormare, Tim Curry, JK Simmons, Kelly Hu, Autumn Reeser, and Ivana Milicevic have all been enlisted as characters in the game.
The Ad Council and the US Department of Energy are using a new ad effort to build a new "energy ethic" for tweens. The campaign's called "What's your excuse?" and was created by Goodby, Silverstein & Partners.
LoseYourExcuse.gov is stocked with tips for saving energy, desktop background downloads and the like. I really love the game, though. Been playing it all afternoon.
- Want to amuse yourself for a few minutes with a stupid wrestling game? Head over to Anger Angle and beat the crap out of TNA wrestler Kurt Angle.
- Platform-A just launched an ad optimization system for the iPhone which "detects and delivers optimized ads on iPhones browsing the Web."
- George Parker lambastes the "first" Dell ad from Enfatico, writing, "A standard boiler-plate shot of a hard nosed bitch standing in cubicle hell with her Dell laptop clasped to her ample breast demanding protection for her 'data!'"
- Hints of blowjobs don't go over well with the MPAA which didn't take kindly to the poster for the Kevin Smith film Zack and Miri Make A Porno.
When wandering through the aisle of any given grocery store, it's fairly easy to be overcome by the 6 billion types of cereal, 26 versions of Triscuits, 152 brands of potato chips and enough different kinds of ice cream to make one's head explode from brain freeze. So it is with welcome relief Masterfoods' Revels is keeping its flavors to a minimum.