Heh, this is highLARity. For Sustrans, which campaigns for sustainable transport in the UK by promoting a bike-or-walk commute, Rubber Republic launched Elejumper.
The object of the advergame is to build enough steam for the elephant to slide onto a ramp with sufficient momentum to get himself to work. Probably the best part about it is you can hit space bar mid-flight to flap his ears, and if you flap them while he's on the ground he kind of just lays there, thumping pathetically. Oh how we LOLed.
The game's objective is to promote Sustrans' Change Your World 2009 challenge, where, for the week beginning June 29th, people are invited to swap their cars out for more earth-friendly transport. If all car users do it for just one day, traffic is expected to go down 20% that week.
Pledge your support at the Change Your World site or at the end of the game.
Except with a Sony Ericsson F305 phone and not an actual Wii.
The F305 is a phone equipped with game and motion sensor technology, much like the iPhone, which -- like the WiiMote -- lets users control the game based on how they move their handheld.
To promote it, SocialMedia8.com launched the Motion Mania contest, where users are asked to shoot a video on mobile gaming and upload it to this website. Popular video producers could win tickets to the 2010 FIFA World Cup.
- Celebs discover, via social media, that they are hated. And then the whole world cried.
- The best Facebook vanity URL, and more on that land-grab in general.
- Yummy and functional absinthe packaging.
- An app to aid conspicuous shopping.
- Film yourself building the Google Chrome icon; get love from the Internet's favourite monopoly.
- Eclectic Method remixes, mashes up and edits before live audience.
- Zombies. Skittles. Advergaming.
Few things entice us as readily as a Bejeweled knockoff. We've lost whole days to this game; now, on account of Chiquita, we've lost our whole afternoon.
This promotion for Chiquita Smoothies is a good way to not work -- plus, if you can fill the blender with aligned fruit well before time's up, you get entered (and re-entered!) into a sweepstakes to win a trip to Jamaica. (Where you can play iPhone Bejeweled, beachside, to tropical music.)
Work by matrixx, which knows the secret to a good advergame: keep it simple, incentivize gamers; tap into something they're already obsessed with and know how to play.
UPDATE: What the hell kind of advergame doesn't have a pause button. Are you trying to get us fired?
Heh. Shakespeare County just released the Shakespeare Game, a Prince of Persia-esque challenge in which you, Romeo, have to hunt Juliet down and whisk her off the balcony.
Gather books and roses to fortify you along the way, and beware walking skeletons, spiked ditches and warthog-looking things. Every once in awhile the Bard appears to drop hints.
After an infernal loading period we blew at least 10 happily-lost minutes on the first handful of levels. No word on if success results in double suicide though.
- The Firsky thinks Gawker site Jezebel is engaging in double talk by lambasting sexist advertising while accepting money from advertisers who, according to The Frisky, make sexist advertising.
- Subway is out with a new Subway Kids game.
- More Malibu Rum Island Bowling silliness.
- adMarketplace would like us to know "For the second straight quarter, Google reported that it cut its Traffic Acquisition Costs (payments to AdSense publishers) in the first quarter of 2009. Their payout to publishers dropped 1.7% in Q4 2008, and an additional 2.1% in Q1 2009, costing AdSense publishers thousands of dollars."
Ever been to Disneyworld? Ever been on the GM Test Track ride? Then you know exactly what you're getting into with this Tribal DDB London-created online game, The GTI Project. It's to hype the launch of Volkswagon's new Golf GTI Mk VI.
While the work is inspired by the Golf's invention back in the seventies when VW engineers sequestered themselves in a secret room in their spare time to design the first generation Golf...it's a digital version of GM's Test Track Disney ride.
Not knocking the work and we are a VW fan having owned three but if we had to choose the best ride, we'd have to go with GM's real world version. Of course, not everyone can go to Disney all the time so let's just thank Tribal DDB London for providing us a digital alternative.
Remember when dodgeball was just a stupid game you played in gym class when the teacher didn't feel like teaching you anything that actually had to do with physical education? Well those were the days. Thanks to a movie and a bunch of people not interested in playing "real" sports, it's now become a popular sport. Which, of course, means it's now part of an ad campaign.
It's live paintball, everybody, brought to you by a handful of creatives: Brigham White, Richard Fleming, Aaron Mcguire and Taran Chadha, who lives in Boulder -- the rock under the shadow of CP+B.
From The Denver Egotist:
"At ShootTheBanker.com, angry humans queue up behind other angry humans (much like the line at the post office) for their chance to aim and fire a paintball gun at a live actor playing the role of "banker" on a faux stage. All while he fires his best shit-talk back at you. Before you go postal for real, give this thing a whirl. Ah, America."
The fruit of their liaison is called the Thrashteurizer, a Facebook game that grants users the chance to win a Gibson guitar, autographed by White Gold, and $500 cash.
Between April 13 and June 21, five more top scorers will get a Thrashteurizer T-shirt. Probably no autographs for those though; the free cotton factor should be sufficient to sustain you.