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Dawn Whips Out the Jazz Hands ... and a Spongy Casanova

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Dawn Hands Have Talent is a UGC contest to promote Dawn Hand Renewal, a dishwashing soap that "improves the look and feel of hands in just five uses." The site also includes a special offer for the soap and a dancing hand game you can play.

The image at left is from an entry titled "Handtasia," though I much prefer the vivacity of "Fingerlina."

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by Angela Natividad    Oct-31-08   Comments ()    Bookmark and Share     
Topic: Brands, Campaigns, Consumer Created, Games, Online, Promotions, Social

Practice Hand-Eye Coordination While Eating Fried Chicken!

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KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other. Redeem codes for branded Guitar Hero cups from KFC Rocks.

More importantly, try your hand at this "crowd surfing" game. Hit the arrows to the beat, and keep your emo rocker dude from falling to the bottom of the mosh pit.

The game was put together by Creative Alliance, a KFC agency, in collaboration with The Basement Design + Motion. It's funny, though: after playing a few times, I craved both chicken and Dance, Dance Revolution.

by Angela Natividad    Oct-30-08   Comments ()    Bookmark and Share     
Topic: Brands, Campaigns, Games, Online, Promotions, Sponsorship

Paper Pigskin Advergame Reels Emails in for Sheraton

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Sheraton's Ultimate Paper Football Challenge is a little mindless fun for a slow workday. Keep an eye on that pesky west wind.

In case you naively wondered what paper football has to do with Sheraton, here's the catch: the game requires registration. I anticipate much spam in exchange for these two minutes of pleasure.

By Gigantic.

by Angela Natividad    Oct-29-08   Comments ()    Bookmark and Share     
Topic: Brands, Games, Online

Google for Obama, SBUX Blamed for Economic Meltdown, SMS on Your Tab

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- Like that other demi-god Oprah, Google takes a side in this tense, farcical battle for America's future.

- Speaking of Google, check out the drool-worthy exposure T-Mobile's getting on its homepage. (It's probably worth mentioning that Google serves over 71 percent of searches in the US.)

- By the way, did you know McCain's a Ford and Obama a BMW? Think on that while casting your ballot.

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by Angela Natividad    Oct-23-08   Comments (1)    Bookmark and Share     
Topic: Games, Mobile/Wireless, Online, Opinion, Political, Strange

'They'll Block Out the Sun ... and Hell Follows Them.'

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I saw this ad for Resistance 2 last night while watching Fringe. Maybe it was the context, or the very large screen, but I found it deliciously chilling.

Product footage and 'net research reveals it's just another shooter game with an old premise: mankind versus an alien race.

Meh. How very Stargate SG-1, circa '98.

Somehow I thought Resistance 2 would be richer, like Heroes before everybody had a power, or like Fringe, which has me stuck on genetic manipulation, corporate conspiracies and string theory.

Where's my MMOG?

by Angela Natividad    Oct-22-08   Comments (2)    Bookmark and Share     
Topic: Commercials, Games, Good, Promotions, Television

Fortify's Golden Server Offers Cups Full of Witty Geekisms

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Having worked in the segment for quite some time, I can attest to the boredom of working on business to business ad campaigns. There's only so much speed and feed bullshit you can take before your head explodes...or you go out and hire a big breasted floozy, a dude in a tuxedo and layer on an endless supply of metaphors and double entendres.

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by Steve Hall    Oct-21-08   Comments ()    Bookmark and Share     
Topic: Games, Good, Online, Racy

Millie. Mouse. Eh.

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MCM Net and Aardman partnered to produce Creature Discomforts, a campaign for the Leonard Cheshire Disability charity. Its purpose, I think, is to encourage outsiders to change the way they perceive disabilities.

I'm just confused about how. The campaign launched a game called Peanut Pickup, where you, a mouse, shoot peanuts into an elephant's trunk. That's it.

It isn't clear what lesson I was meant to glean (could it be a hand-eye coordination game for disabled children...?), but all I could gather was it isn't nearly as fun as Suicide Kittens -- which, for a minute or two, I mistook for another component of the Creature Discomforts campaign.

by Angela Natividad    Oct-20-08   Comments ()    Bookmark and Share     
Topic: Cause, Games, Online, Strange

Nebraska Princess's YouTube Debut, Little Big Planet's Qu'ran Faux Pas, Hummer Dummer

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- Make magazine offers Twitter support. Hey, neato.

- Wayne Wang's The Princess of Nebraska premiered on YouTube last Friday. Which brings up the usual "dawn of a new era?" questions.

- Ecast MixMaster helps decide how best to get you trashed.

- O noes, kids and search and porn.

- Little Big Planet alienates Muslims. I would never have guessed.

- The essence of blogging.

- Do you dare mess with someone else's Hummer -- even for love of advertising? Good luck and godspeed.

by Angela Natividad    Oct-20-08   Comments ()    Bookmark and Share     
Topic: Events, Games, Guerilla, Online, Opinion, Outdoor, Promotions, Strange, Video

Racetrack Screensavers!

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Oh, the things you can do when your boss is away. Some kids at Dm9ddb/Brasil set their screensavers up to look like corresponding pieces of the same race track.

It actually turned out pretty nifty. You know that feeling you get when you create a successful domino effect? You're both impressed and slightly surprised, right? That's what this was like.

The objective was to disseminate the game Virtual Global Race (or was it just to promote Intel? I can't really tell). The screen savers took a month -- and 20 people -- to perfect. See making-of.

by Angela Natividad    Oct-17-08   Comments ()    Bookmark and Share     
Topic: Agencies, Brands, Campaigns, Games, Video

Fickle Men Drink Fickle Whisky ... and That's All There is to Say About That

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Wiser's Canadian Whisky is the drink of choice for The Wiserhood, a self-proclaimed Society of Uncompromising Men. (That doesn't actually mean much; just that they'll only drink "the most uncompromising whisky on the planet.")

A visit to the site is a sneak-peek into a buzzing fraternity. Click on different things to engage games, watch ads or see what the security cams picked up. I clicked on the bookshelf, garnished with the requisite skull, and found myself face-to-face with a giant media system.

There's also a semi-fun ice cube-catching game behind a statuette of The Thinker.

By John St, which recently did a breast cancer thing involving mens' hyper-fixation with boobage.

by Angela Natividad    Oct-17-08   Comments ()    Bookmark and Share     
Topic: Brands, Campaigns, Games, Online

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