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We're always open to a time-waster. TAMBA gets all competitive by hopping in on Comic Relief's Digital Challenge, where they launched a new game called Red Lead in honour of Red Nose Day 2007.
The idea is to get the Red Noses from one side of your monitor to the other without getting stabbed by a sharp pencil. Different sorts of noses, like the golden ones, are magical. In case you wondered, there is a cause attached to this.
Note image to the left. Then consider what we said here. The game is cool and all, but are we destined for one sensory violation after another today?
If you went to the movies this past weekend, you might have seen what initially appeared to be a trailer for Saw IV but turned out to be a Scion promotion directing people to, by far, the weirdest site we've ever seen called Want2BSquare. The trailer, the site and wild posting are all part of an ATTIK-created promotion for the car maker's 2008 xB. Accompanying the campaign over the next two months will be virally-intentioned videos, events and guerrilla marketing (watch out Boston).
At the site, which creates a square universe, we are told, "visitors are encouraged to explore an expansive world, play games against other visitors, view a wealth of video content celebrating the xB's boxy shape, and discover other quirky experiences. These actions lead to the accumulation of points that can be redeemed for an array of prizes ranging from Scion key chains to DJ turntables." If the Internet were around when the "This is your brain on drugs" campaign first launched, this would have been the site leading the campaign. Truly kooky stuff. And fun. We especially like the Urban Zoo.
Because our lives won't be complete without that next filet-o-fish, and because pesky dolphins always seem to be snatching them away from us right before our consummate bite, McDonald's brings us Dolphin vs. Man.
Dallas-based Moroch Partners are to blame for this follow-up to last year's "Sharkbait" game. This campaign features two new games that we actually kind of like: "Ocean Commotion" and "Aquatic Tennis."
It never occurred to us that the zany hijinks of dolphins may get in the way of our one goal: ongoing consumption of an undersized, occasionally stiff filet, the lukewarm bun that falls apart in our hands, delightfully soggy lettuce, and - lest we forget - that tartar-ish sauce.
Heaven help. If we weren't so busy suiting up to destroy dolphins at tennis, we'd serenade.
If somehow the filet-o-fish just ain't intense enough, we'll fast remind you that there's also a limited-edition double filet-o-fish available, which this promo also highlights. Try not to cream yourself at this very moment.
Proof positive people have way too much time on their hands, last week, the virtual stores of American Apparel and Reebok has suffered a terrorist attack inside Second Life. Yes, you heard right. Some people actually went to the trouble of "bombing" the two stores. The group behind the attack (we can barely write we are laughing so hard right now) calls themselves Second Life Liberation Army and the purpose of their actions is said to be a call for democratic decision-making inside the virtual world (oh for fuck's sake, it's a game!).
The bombing follows several "attacks" made by the group over the past six months and follows the famed flying penis attack (video here) made by another group during an in-world CNET interview with wealthy Second Life Resident Anshe Chung. Seriously, people. Grow up and get a real life.
Online community Stardoll unrolls a virtual red carpet for the Academy Awards. For the teeny bopper demo (or girls at heart like Mariah), Stardoll is a candy-sweet space for creating Oscars-themed scenes with - wait for it - virtual paparazzi and Joan Rivers avatars. It ain't the Oscars without invasive camera angles and loud blondes straddling perpetual midlife crises so we smile upon the stab at authenticity.
"We hope to usher in a new generation of kids who want to try their hand at fashion in a way that is fun, creative and a bit friendlier than an internship at Vogue," says CEO Mattias Miksche. After seeing The Devil Wears Prada, we find this noble indeed.
In addition to playing with Oscar nominee avatars and making adamant suggestions about who should win (most favor Kate over Penelope!), girls make their own avatars and craft campaigns to become the next Stardoll cover girl, an honour doled out by the community.
Stardoll stikes us as an awesome resource. While we'd like to suggest it as such, the imagined execution (admen trolling the Pretty in Pink section) is not cute. Resist the urge to channel dormant XX chromosomes. We're sure you know a little girl you can foist this job upon.
It was only a matter of time before Wrigley's Candystand, whose candy-tagged games get progressively better, would start testing waters in real gamer territory.
Candystand and Wii just joined forces in a bizarre cross-branding where Wii web games are peddled on Candystand and Candystand is totally accessible through the Wii browser.
The relationship isn't exactly low-key - within 24 hours of launching on Wii's Internet Channel, Wii.Candystand.com drew 6000 visitors and a ton of positive reviews. That is, according to Scott Tannen, Wrigley's director of global digital marketing.
This is the first branded site to link to the Wii browser, which will definitely get competitors sniffing at the door to be next in line. Candystand's content offerings are also formatted for television instead of computer monitors.
Kudos to Wrigley for creating a series of branded offerings that seem able to stand alone in gaming world. It hasn't been an easy trek, considering Candystand was first introduced in '97 - building this kind of recognition takes time. Just ask Target.
We still harbor doubts that our Socom buddies would be deeply impressed to hear we destroy the competition on Altoids Sheep, though.
With its classic Jerry Bruckheimer movie-sounding theme music (which draws us in every time for reasons we know not), Sony has released two new PlayStation sites created by Zugara. The two sites offer visitors mini Navy Seal Missions introduced by former real life Navy Seal Rob Roy. After viewing a brief explanation Roy about how a four-man team needs to work with a two-man team, visitors are asked to complete a reconnaissance mission on the FireTeam Bravo 2 site. Once the recon work is completed, a four-man assault mission on the Combined Assault site becomes unlocked, and players are automatically deep-linked back to that site's Crosstalk section so that you can lead the assault team.
- Bayer has consolidated its $200 million media buying and planning with Initiative. Previously, OMD handled planning.
- Talent Zoo is re-introducing the Naked Career with Sally Hogshead and the first interview will be with Seth Godin will discuss the industry's need for reinvention.
- Google buys in-game ad firm Adscape. Is there anything Google isn't going to buy?
It was only a matter of time before a game as fun as Crazy Taxi would reincarnate in ad promo form. That's what Nokia has done for its interactive film/game The Passenger, which is pretty engaging. The music ain't bad either.
You're a driver on the night streets of Paris when a sultry woman hops in and urgently asks to be transported to three addresses. At aid is the Nokia Multimedia Car Kit CK-20W, a nifty GPS-stocked device, but follow directions or your passenger will throw insults at you. Don't you love doing life-saving favours for people who get all bitchy?
The game was put together by the interesting mindfolk at Hyper Happen, Fuel Industries and Karbon Arc, and features footage of Paris shot just last November. Thanks Netanel for the tip. We don't want to sound too excited but this would make a pretty decent (if really, really short) standalone video game. Then again, we're not actually gamers, we're biased ad people, so we imagine actual joystick jockeys are rolling their eyes in disgust right now.
Any campaign with the tagline "it's always big" generally finds us paying a bit more attention to it than others and this new Colle+McVoy-created Minnesota State Lottery television campaign has us very interested. But, not for the sick reasons dancing around in your head right now. No. We like this campaign because it's a game. And it's game, called What's the Difference, that starts on the tube and ends online. In the ads, the viewer is asked to find the six differences between two images in the ad that represent a $20 million jackpot winner and a $200 million winner. Winners of the game are entered into a drawing to win cash and prizes.
With everyone in the industry latching onto the latest and greatest ad babble term of the day, engagement, it's nice to see something real come out of board room blather. We're giving props to Colle+McVoy on this one. See the ads here, here and here.