Classmates.com Circulates Yet Another New Banner, Creeps Sluggishly Toward IPO

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We'd have thought there were only a handful of ways you could manipulate a high school yearbook photo (color? grayscale? mustache?), but Classmates.com is remarkably good at coming up with new ones.

First it tickled our love of schoolyard gossip by replacing its bespectacled standby with a Farrah look-alike, then it gave us a puzzle to play with, and now you can mess around with the actual features of the photos.

Word on the street is Classmates.com is headed toward an IPO soon. What took so long? At this point the company's business model is about as vintage as its ads. Doesn't Facebook fully satisfy our compulsive need to gawk at, and shit-talk about, our former peers?

by Angela Natividad    Aug-30-07    
Topic: Games, Online



BAT-Test Shatters Long Held Belief that We Are, in Fact, Superhuman

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This is almost too engaging. To promote the premiere of Bionic Woman, take your BAT.

The BAT-test is where you can have a bionic assessment made on your super-extremities. The examinations are simple but actually pretty hard, and they can all be solved via keyboard.

Apparently Adrants is only 39 percent bionic. We're bummed.

Well, even if you can't be all powerful, you can at least watch Jaime Sommers try balancing life and paramilitary affairs on NBC's series premiere, which hits TVs on September 26th at 9/8c.

by Angela Natividad    Aug-22-07    
Topic: Best, Games, Online, Promotions



Apartments.com Goes CGM. Win $20,000 for a Video of Your Crap

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Sometimes we wonder if this ongoing effort by brands to throw together CGM contests is actually part of a large-scale game of industry Hot Potato we just don't know about. Like "How Many Cheap Videos Can We Leach Out of Consumers Before We Start Getting More Backlashes than Exhibitionist Pillow-Fights?"

Anyway, Apartments.com is launching a contest called Possession Obsession. If you send them a video of stuff you collect, you could win (drumroll, please) $20,000.

more »

by Angela Natividad    Aug-22-07    
Topic: Bad, Games, Online, Promotions



Dan Fielding is a Big Mystery. Do You Care Enough to Solve It?

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We're not crazy about comedians, though every once in awhile we find a winner like ad cock-snapping Charlie Brooker, and Hardaway-rubbing George Takei.

This Dan Fielding character is unimpressive at outset. And even with a little more exposure, he's little more than an arrogant SOB who happens to want his own show called The Domestic God.

But in his efforts to self-promote, he's done something interesting: turned himself into a contest.

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by Angela Natividad    Aug-22-07    
Topic: Games, Online, Promotions



Vogue Live Blogged, Apple YouTubed, MySpace Facebooked

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- Glossed Over live blogs the reading of Vogue's 840 page September issue.

- Apple catches wrath from popular YouTubers misfortune with the company's bad customer service.

- Christina Ricci is the new face of Samsonite's Fashionaire accessory line.

- This is how they sell Volvos in Korea.

- Yup. MySpace is over. Now, it's all about creating Facebook applications as Hyper Happen and W3Haus just did to promote the movie Knocked Up in the UK.

- Darren Stevens is dead. Oh wait, he was never alive. Oh wait, it's a new blog to promote a new marketing book. Oh wait, and even another YouTube book video.

- OMG! It's another book! But this one's not about marketing. It's about ghosts, monsters and UFOs. But it counts because a former creative director wrote and took the photos.

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by Steve Hall    Aug-21-07    
Topic: Games, Industry Events, Magazine, Social, Video



Yeah, Another Candystand Game. Who Works on Thursdays Anyway?

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Here's a distraction that's sure to derail your workday. In the interest of going simpler, Candystand gives us Jetboost, a game where all you have to do is make the little jetpack-wearing man jump as high as he can.

Each level lasts just a few seconds, which strangely makes you want to do a bunch. Oh, the marketing magic of bite-size.

Addictive. But then again, shiny objects usually are when you have something more important to do.

Keep the volume down if you're in your cubby hole -- er, cubicle. To note, we've long since stopped noticing what candy is advertised - but, foreseeing this, Candystand since began forcing users to sit through a short ad while the game loads. Those clever candy peddling rogues.

by Angela Natividad    Aug-16-07    
Topic: Brands, Games, Good, Online



Hanes: Need a Little (Agency) Help Over There?

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Selling underwear is usually a no-brainer for some companies. You make it sexy, you make it provocative, you dress it all up and get some pretty people to trounce around in it, or - worst comes to worst - you find really fruity mascots, like Fruit of the Loom.

We can't think of a major underwear brand that fails to be interesting in the same way that Hanes does.

And this isn't a recent thing. They've always kind of sucked.

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by Angela Natividad    Aug-15-07    
Topic: Bad, Games, Online



Language Barrier Causes Alien Attack

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At first, we were ready to cast aside this little online "game" for Steape Travel Translators but the more we clicked, the more we laughed. Who knew French dining could be so humorous? Who knew translation was so important to getting a good meal? Who knew ordering desert could result in an alien attack? Indeed.

by Steve Hall    Aug-15-07    
Topic: Games, Good, Online, Strange



KickFlip Brings Skateboarding Beat-box to Deskside Thrill-Seekers

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The music on this new Candystand game, dubbed KickFlip, is annoying as hell but unavoidably catchy. Like the interns who will undoubtedly be blowing office hours playing it, its single set of lyrics keeps chanting, "I want to skaaaa-ya-yate."

There's also an Extra ad that precedes the game in which a guy who looks suspiciously like an ad douche sticks some gum in his mouth and starts dancing under the transfiguring power of strobe. It physically hurt us.

by Angela Natividad    Aug-13-07    
Topic: Games, Online



Candystand's Fire and Ice is Total '80s Throwback

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The bitchy thing about Candystand, which has long exhausted its welcome in the Adrants annals, is their advergames are actually really good.

Take this new one called Fire and Ice. With unique characters and quirky music, the game still manages to bring us back to the Super NES days, jumping over turtles and malicious red owls while trying to sate an endless lust for floating coins. We can't trash something we just blew half an hour playing.

Our only problem with it is it lacks that classic Mario speed-running feature. Do you hear us, advergame gods? We want a speed-running feature.

by Angela Natividad    Aug- 2-07    
Topic: Brands, Games, Good, Online










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