Nestea Rides the Mechanical Bear

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Weird. Weird. Weird. Thanks to Venables Bell & Partners, Odopod and Nestea, We have...the Mechanical Riding Bear! Yes, that and a collection of other weird activities like the Room of Doom and The Cobra Pit. It's all fun and games filmed Diesel Heides-style. And it's called Liquid Awesomeness.

As it was described to us, "It's kind of like a webcam, a viral video, a video game and a commercial had a disgusting foursome and then somehow gave birth." Yea, we'd have to agree with that assessment.

by Steve Hall    Apr- 8-09    
Topic: Games, Good, Strange



Forced to Sing For Simon Cowel or Cook For Bobby Flay?

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"We really click because we get each other."Say what? Oh wait. Yea. That's the definition of a BFF. Well, at least according to MySpace which has launched an online game show called BFF. No need for a lengthy explanation here. It's exactly the same thing as The Dating Game or The Newlyweds. Just more bubbleheaded.

Of course the questions really have nothing to do with the relationship between BFFs, rather what pop preferences each has and whether or not one half of the other BFF knows what the other likes. Deep, man. Really deep.

by Steve Hall    Apr- 2-09    
Topic: Games, Online



Dockers Makes Shakeable iPhone Ad

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Dockers finally produces an ad that enables you to realize a fantasy you've probably had more than once: the ability to shake the living crap out of it.

The ad features urban street dancer Orbitron (Dufon) of Circle of Fire. He'll appear in iPhone games "iBasketball," "iGolf" and "iBowl," as well as lifestyle application iTV, AdAge says. At various intervals, users have to shake the iPhone to get Dufon to bust a move.

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by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Games, Mobile/Wireless



Mars Hosts Online, Offline Easter Egg Hunt

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Thanksgiving. Christmas. Valentine's Day. *slap* Easter. Please, make it stop! It's like one holiday ends and another begins. So, yea, Easter's on the way and so are the Easter-themed campiagns like this one from Mars Canada for M&M. Created by Proximity Canada, BBDO Toronto and Firstborn, this one has been dubbed "Canada's most Speck-tacular Egg hunt."

With print, TV (see one of the spots here), POP and online, people are urged to collect M&M eggs hidden around the web (a virtual egg hunt!) and in stores with PIN codes to use as entrance to drawing to win a trip to New York, Las Vegas or Orlando.

There's a site, four minisites and banners on MSN.ca, Yahoo.ca, MySpace.ca and others all with PIN codes to hunt for. Have at it.

by Steve Hall    Mar-11-09    
Topic: Campaigns, Commercials, Games, Online, Point of Purchase, Television



Baby Vlogger Touts Cause, Crispin Rips Again, Skittles' Twitter Lift

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- Devil heckles cyclists.

- 1% of the tweets you've seen were all about Skittles.

- 10 compelling, authentic brands.

- Google has announced winners from YouTube's crowdsourced symphony orchestra contest.

- Crispin's "Secretary of Taste" sounds a lot like...

- Little French vlogger becomes Edurelief/Mongolia advocate. Ohh, look at her telling the funny story! Look at her eating all the candy! Look at her tricking the tooth fairy!

- Hey, remember Candystand? It's got a sassy new game -- sponsored by The Harlem Globetrotters.

- Not ad-related, still perusal-crucial: "You don't win a race by huffing and puffing as hard as you can. You win it by going faster."

- Heh. The rumors are true about beer and "the goggles."

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Cause, Games, Online, Video



Harajuku Lovers Targets Girl Gamers

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Young female online gamers are probably a good market for Gwen Stefani. She vibes kinda like a gamer, and her creepily coquettish Harajuku Lovers label has a decidedly Bejeweled-friendly aesthetic.

Soooo, from January 20 to February 1, Harajuku Lovers partnered with SPIL GAMES to organize an online scavenger hunt on GirlsGoGames.co.uk, a site targeted to casual girl gamers from ages 8-15. Users had to hunt down five different Harajuku girls/fragrances -- Baby, Love, Music, Lil' Angel, and G* -- on HLFragrance.com, then enter codes for each to win a shopping spree at Topshop.

Following up from that, Harajuku Lovers re-skinned GirlsGoGames between February 2 and February 4. Users could watch videos, learn the Harajuku Lovers theme song or play branded games that make it okay to seem jail-baity because everything is animated in pastel and written in bubble letters.

Example: Are you girly and sweet? Don't you just love yourself a pair of Mary Janes? Then by all means dive into Baby.

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by Angela Natividad    Feb- 9-09    
Topic: Brands, Campaigns, Games, Online, Packaging, Sponsorship



YouTube as Casual Gaming Platform?

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On this especially idle morning, @tim_nolan invited us to partake of YouTube Street Fighter, brought to you by Patrick Bolvin.

Give it a whirl. The game enables you to interact by sending you to a new video every time you take an action, like picking a character or choosing to kick or block.

It's a fractured and disjointed experience, and you'll probably only play it once, but it brought to mind that Wario Land: Shake It! thing and reminded us that even when you think you know a medium, some innovative mind will turn it into something totally different -- opening opportunities for both the medium to evolve, and for creatives to take advantage.

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by Angela Natividad    Feb- 5-09    
Topic: Consumer Created, Games, Online



It's an iPhone Advergame! Help Name It.

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Fuel Industries is preparing a new iPhone game for client Vans. But it's not really sure what to name it, so it's soliciting help from Y-O-U. See demo.

It's not immediately clear how you can get your ideas over to Fuel if you have any, but hell, we're sure they'll be perusing this page from time to time, so comment away if you want. (If you're thinking BoardX in honor of jPod, don't bother; we already did.)

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by Angela Natividad    Feb- 2-09    
Topic: Brands, Campaigns, Games, Mobile/Wireless, Online



Bud Macs, Portfolios Gamed, Animals Fed, Diversity Tackled

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- This is really, really lame but since it has to do with Super Bowl advertising we're gonna share.

- Some stupid game called Gal-ad-a lets you review portfolios. We have a headache already.

- Layoff blog Please Feed the Animals has morphed into a job site of sorts where "where job seekers and cash-strapped agencies could find each other." Check it out.

- On February 11, BDI will host its Advertising Industry Diversity Job Fair at NYU. Get the details here.

by Steve Hall    Jan-23-09    
Topic: Games, Industry Events, Spoofs, Weblogs



Charity Holiday, Enemy Gameplay, More Than Words with Alex B.

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- Top 10 virals of '08, courtesy of the guys that brought you this.

- Digitas Health donates to charity for the holidays, as does RAZ PR (which told us via paper card). Meanwhile, comScore pledges trees.

- "Unprecedented economic waters" (nice euphemism!) means no FedEx retardation during '09's Super Bowl. One less thing to look forward to. Honestly, anything involving Burt Reynolds makes us happier people.

- Remember that crazy/beautiful, semi-schizophrenic media orgy titled Game, Game, Game and Again Game? The sequel is called I Made This. You Play This. We Are Enemies. Creator Jason Nelson promises "More strange hand drawn creatures, with screen shot anchored levels and all the poetic bits known." And then we kissed him.

- Crowdsourcing horror.

- Beancasting Steve and Bill. Among other things, they talk online video marketing, Pepsi suicide ads and diversity (lack of?) in the industry.

- Learn to shred with CP+B. "But yeah, the biggest thing people will go after is Alex giving lessons on how to play Extreme's More Than Words." Sounds like a winner to me.








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