Jake of Zoomdoggle is scruffy and cute, so you must love him. Do everything he says. In this case, find the 8000 Indiana Jones hats he and his friends have hidden all over LA, and take pictures of yourself being just as animated and ironic as he is. (Don't forget to tag them!)
Adrants reader Jay notes this apparently casual scavenger hunt was announced the same day Indiana Jones and the Kingdom of the Crystal Skull came out on DVD, so he's pegged it as a below-the-radar marketing ploy. "Wonder what they're going to do with all the pictures," he ruminates suggestively.
I'm sure we'll all find out.
UPDATE: Cunning's 'fessed to using Jake and Friends as vehicles for an over-arching Indiana Jones promotion. (Not in so many words, but I feel my assumptions are safe -- or if not, they'll be corrected with lightning speed. See comments.)
Nice save.
- AdFreak's Tim Nudd notes some think if DirecTV's Poltergeist commercial is in bad taste given that Heather O-Rourke who played Carol Anne died in 1988 at age 12.
- This BBDO-created Guinness commercial in which refrigerators are magnetically drawn to a Guinness truck is quite good.
- Here's eight steps to writing in narrative format which sells.
- Gamepolitics reports team Obama placed an ad inside the Xbox game Burnout Paradise. The game's maker, EA, will neither confirm nor deny whether or not money changed hands for the ad or if it's simply great Photoshop work.
more »
- Hearst Magazines will close CosmoGirl with the December issue. It first published in 1999.
- CBS has schedule the annual Victoria's ecret Fashon Show to air December 3 at 10PM. It wil take place at the Fontainebleau Miami Beach hotel.
- As only George Parker can, DraftFCB gets some sage advice concerning its penchant for repeatedly tooting its own horn.
- The Ladders takes a unique approach to illustrating the attractiveness of its $100K talent pool.
- Google does the green thing with project 10 to the 100th.
- Citizens Bank customers get happy together karaoke-style. It's bad. Really bad.
- TAMBA is out with Granny Bash Bingo, a game in which granny deflects attacks from a bingo machine which has had enough from its grey haired oppressors.
DigiSynd prepared an alternate reality game (ARG) to promote the movie Blindness, which is about an epidemic of blindness that affects some small, nondescript town. Check it out at I Am Blind.
The site includes a forum, photos of people wearing blind people shades and abstract, overserious videos with themes like "Stress is blind," "Work is blind" and "Death is blind."
Not great. Poverty-ridden and fetishy, even.
Decapitate bears, blow Barbies to bits and deflate giant orange balls in Teddy Bear's Picnic, a disturbingly engaging game for Wicked Uncle.
Seems like the kind of game Hugh Grant's character would've enjoyed playing in About a Boy, shortly before getting told off by eight scowling mothers. Those good enough to make the leaderboard get a five pound (the currency) voucher and enter a sweepstakes to win an iPod touch. Generous.
Wicked Uncle helps the hapless "buy the perfect present" without busting their balls or getting bent over in shipping costs. But it's only available for UK residents, so you can relegate this convenience to other fun British stuff you can't have, like Cadbury Almond Apple Banana bars.
Game by TAMBA, which also did that Muck About thing for Match.com.
"I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience," says Chris Hutsul of Soft Citizen, referring to the spots he directed for the Vancouver International Film Festival (VIFF).
They're smart, funny and unexpectedly existential -- but also familiar, because you see yourself in each of these snapshots: your rage at late-coming friends, your perplexity toward abstract cinema, or the way some foreign films turn you into an overthinking, turtleneck-sporting douchebag. With a ponytail.
o The Overanalyzer
o The Foreign Film
o The Seat-Saver
o The Front Row
o The First Question
o The Die Hard
They end neatly -- gratefully, even -- with the words "We're glad you're here." (So glad, in fact, that they -- meaning VIFF -- have also given you a game to play. It's an amusing one-time distraction, enough of an experience to leave you feeling good, post-chortle.)
Agency: TBWA/Vancouver. Soft Citizen produced, Secret Location assisted with interactive production.
- Last week Washington Mutual ran this colorful little ad on its homepage. It reads, "Most banks are grey. That's not our style." Its fortunes have changed since then. See what ad they're running now. (Thanks to Adrants reader Martha for the link.)
- Who's the dick writing comments on your blog? Via David Griner at Adfreak.
- Over the bar-and-bowling scene? Hit up a hamster race near you. (Come prepared. See track specs.)
- Branding with LaserGames. Watch out for epilepsy.
- Alphas eat beef jerky.
- Bored or pissed off at Cubicle Cog #4? Play the Super Fantastic Corporate Confusion game. Unlike life, it will not let you down.
Bond. James Bond. Yes, he's back for another adrenalin-fueled adventure this November and, yes, brands are lining up to get a piece of the action. Sony, with a promotion called Mission for Millions, offers people the chance to win $1 million by playing in which they are tasked with recovering stolen HDNA molecules.
Supporting the contest will be all the usual suspects, a Facebook page, a mainstream media ad campaign, storefront displays and an online campaign.
This is pretty stupid. No, it's idiotic. OK, not really. Every once in a while , an advertiser sends in a game that, in some way, is supposed to help it sell more shit. So, today, comes the game Wallet World, created by Doner for PNC bank. It's got all the usual goofy visuals and, like many games, always asks for some sort of information before you can play. Wallet World ask you to choose the state in which you live.
more »
- So how do you promote a Philadelphia bar called Pub and Kitchen? You invent a mythical animal called Pabbit and make it your new logo. Red Tettemer created.
- Corbis has a new game out, The Modern Family Goes on Vacation, which combines matching images and taking a quiz.
- Like helping kids cross the street? Well then you'll love this game from Kwik-Fit Insurance. And there's lollipos too!
- Shawn Johnson's taco pops. Ooops, that could be messy. And wrong. Especially when it's a 16 year old girl saying it in an ad on national television while its twisted, in-the-know, creators laugh their asses off each time it airs.
- Second quarter spending fell 3.7 percent in Q2 2008 as compared to Q2 2007, the biggest drop since 2001.
- Wieden + Kennedy has dumped Starbucks citing client micromanagement as the reason. Client micromanagement? Nah, that never, EVAR happens.
|
@adrants
@stevehall
|
