Any campaign with the tagline "it's always big" generally finds us paying a bit more attention to it than others and this new Colle+McVoy-created Minnesota State Lottery television campaign has us very interested. But, not for the sick reasons dancing around in your head right now. No. We like this campaign because it's a game. And it's game, called What's the Difference, that starts on the tube and ends online. In the ads, the viewer is asked to find the six differences between two images in the ad that represent a $20 million jackpot winner and a $200 million winner. Winners of the game are entered into a drawing to win cash and prizes.
With everyone in the industry latching onto the latest and greatest ad babble term of the day, engagement, it's nice to see something real come out of board room blather. We're giving props to Colle+McVoy on this one. See the ads here, here and here.
There's something inherently funny trying to get somebody to laugh who can't on pain of death, or at least hurt pride.
This is the inspiration for Royal Guard Cheese, a game where you try to induce a guard to laugh with well-placed props that include a feather, a rubber ducky and a teddy bear. Getting him to laugh like this could win you a free trip to London.
STA, are you paying attention? Just kidding. You know we love you.
Long the symbol of manhood for geeks of all generations, the traditional Rubik's Cube gets dolled-up for ... well, we're not sure who for. Anybody who likes the Rubik's Cube likes it for its original frustrating merits and the countless number of secret solutions that have been passed from geek to geek for centuries.
Nonetheless, somebody thinks the Cube's appeal can be improved with bright blinking lights, programmed electronic games, multiplayer play and a new name: Rubik's Revolution. That's flashy. But if you're going to tamper with an original by making it all pretty and blinky, at least put a prize in the middle. And not just any prize. We're thinking Stella Artois chalice of beer, here. Otherwise, why bother?
Not that we didn't think it was a big joke in the first place but as the furor over Boston's Cartoon Network guerrilla campaign subsides, the predictable trend of spoofs and games has begun. Boing Boing points to Save Boston, a whack-a-mole style game in which you gain points by clicking on the light bright/moonite objects as they dart in and out of Boston's architecture. Depending upon how many Moonites you get, you are graded by hairstyle. Some one send this to Mayor Menino.
It's become part of the 20-something cliche to leave college and see the world. That's why we think the STA Travel 193 campaign by Night Agency is doing so well. Upon the contest's end a winner will be selected to become a "world traveler" over a two-person trip to four countries.
The campaign features a little Flash globe with clickable videos where you can watch people talk about their experiences in a given country. It's a little like being back in college again, watching those EAP kids give speeches about how their lives have changed forever post beer-chug in Munich.
With next to no media money spent this invitation has garnered over 6000 leads for STA in its first week. Now how can we possibly have an immigration problem when everybody's just raring to leave?
Candystand concocts yet another diversion called Eclipse Polarity, an odd cross between a space and a jungle game where you shoot at mechanical bug-looking things before they shoot you first. Careful, they can shoot in diagonals too.
We've died several times in our generous attempt to test it for you and we have to say ping pong remains our favourite out of all the games Candystand has sent us in its effort to sway us from our divine ad-trashing mission. So if you want to try Eclipse Polarity, godspeed. If not, we'll see you at the ping pong table.
If for nothing more than to waste a few minutes during your lunch hour or during the excruciating boring weekly traffic meeting, have a little fun with this Virgin Money game, Lose Your Lunch Hour, in which you get to wreak havoc and physical damage to a bank branch of your choice because they closed the window right when you got to it. We like getting our virtual anger out and this game made it easy for us to do which is a very good thing becasue we suck at online gaming.
Tax preparation firms aren't known for giving their own money away, but that's what H&R Block is doing with Toss Out Your Bills, a contest where entrants can win up to $10,000 toward everyday expenses.
In tangent with that campaign is the Super Sweet Refund contest, where users can send in videos in the hopes of winning $5,000. One video features a girl prepping herself for plastic surgery and another features a boy who collects paper clips. Other entries are also really strange - and here we were, thinking everybody uses their super sweet refunds to pay off credit card debt. Maybe this year we'll use our refund to have a tail surgically implanted. We always thought we'd look nice with a tail.
We're going to venture a guess and say Pepsi is fast losing the identity contest between itself and Coke, which reminded everyone in its series of Super Bowl spots of its place in feel-good Americana. That's the only explanation we have for this invitation to design Pepsi's next billboard, a campaign that falls in line with their new series of customized can designs. Very Jones Soda.
Well, here's to hoping Pepsi finds what it's looking for (a salute to the spirit of youth and discovery, according to their site intro). If nothing else, the Super Bowl showed us consumers can outdo marketers on their own territory. And we have yet to see a really good consumer-generated print ad.
Here's a fun time-waster that falls into the shoot-the-hottie category. Called School For Scoundrels: Fight Dirty, it's an online paint ball game to promote the movie School for Scoundrels that lets you shoot paint balls at guys, girls or an image of someone you upload into the game.