Carvel Ice Cream Advergame Might Get the Kids Grounded

"Honey, what are you doing in there? You've been on the computer all afternoon."

"Playing CookiePussTeroids!"

".......What was that?"

"Mo-om, I'm saving Cookie Puss from getting a faceful of cone!"

If that's not sufficiently crash-worthy, "CookiePussTeroids" is also spelled wrong.

Newsflash! New, 100 Percent Approved Work for JCPenney!

Despite this week's drama over the Saatchi & Saatchi - "created" faux commercial for JCPenney, Grow Interactive, working with Saatchi & Saatchi double assures this new work for the retailer is, yes, APPROVED BY THE CLIENT! Now that that's out of the way, take a look at Rock Your Look, a new website developed as a sort of karaoke contest which awards the winner a trip to the stage at this year's Teen Choice Awards.

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Sprachel Runs For President!

Here's a fun little webisode thingy. It's for I Can't Believe It's Not Butter and it features brand mascot Spraychel who has now thrown her hat into the ring and is running for President. Oh sure, it's all to sell a few more tubs of fake butter but, wait, you can win money! You can play games! You can take polls! You can get coupons! And, best of all, you can witness her crush her opponent, Maxwell Butterman.

Oh but wait, what would a campiagn be without a Facebook page? Oh but wait again. Where's her Second Life persona? Oops. Sorry. Forgot SL is so 2005.

Story Worldwide are the gurus behind this one.

McCain Invades Pork With facebook Game

John McCain, the man who doesn't use a computer and has his wife tend to all his computing needs, has launched a Facebook game called Pork Invaders.The point of the game? Who cares but, damn, ain't McCain gettin' all jiggy with this internet thang!

Armor All Plays Hot or Not with Champion Racecars

Need a brainless diversion? Visit Choose the Champion.

Think fast: two cars pitted against each other. Who wins? Your click makes a winner. Questioning your value? Track your progress. Feeling aggressive? Upload your own car shot. Need a friend? There's a message board, too.

The whole thing is one big fat promotion for Armor All, brought to you by the immortal folks at Clorox.

Coupons available here.

'Get Smart' Whored, Mommy Scolds McCain, Man Conceives Soda, Jack Hits the Track

- matrixx pulls a fast one: to score coverage for a cross-promotion between Vespa, Subway and Get Smart, it produced a write-up for us. "Please do feel free to use or rewrite the whole thing," the matrixx rep said generously. What a nifty guy. And here we were thinking we had jobs to do.

- David and Goliath put together Jack's Track, a racing game that makes the most of Jack Daniel's NASCAR sponsorship.

- MoveOn says this anti-McCain ad is its most effective ad EVAR. It involves a baby. Meh.

- Bun in the oven? Learn how to troubleshoot.

- What a strange way to market a cola. I'm disgusted. But also sold.

Dashboard Rock Could Excel a Bit Better at Rocking

Dashboard Rock, which represents Mazda's attempt to cash in on the popularity of games like Rock Band and Guitar Hero, vibes like Dance, Dance Revolution for your fingers. You can also download 15 songs as you move through the game.

Now here are all the setbacks.

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Mentos Continues Kiss Fetish With Kiss Fight

Unless you''re into rough play or S&M, fighting and kissing usually don't go together. Unless, of course, the fighting and kissing take place during Mentos' Kiss Fight. So if you're bored, like to repeatedly press your keyboard's arrow keys or just didn't get it on they way you thought you would with that hottie of your dreams this weekend, have a go at Kiss Fight and get your kissing needs met.

It's a little less sick than Mentos' earlier effort, Kiss Cam. But not much.

Life Changing Box For Sharp Aquos TV?

The promise of the extraordinary. The surprise of something new. The power to bring change. It's... It's... It's... Life Changing Box, a Lowe-created site and Facebook game that involves a box, co-ordinated game play and prizes. Beginning today and running for a month, no one's saying who it's for right now so, if you care, you're just going to have to play the game and wait.

It's all fairly intricate but here are some overview points from the release:

• There are 10 boxes total in the game
• To gain possession of a box, users use a currency called a Touch
• All players get 24 "Touches" per day
• Each Touch enters the player into a Round
• At the beginning of each Round, the box will randomly jump to one of the players who entered that Round
• The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application
• If the box doesn't open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate
• 20 prizes will be awarded with values ranging from $400 to $14,000
• If you invite a friend to the application and they win, you win a duplicate prize

Let's hope it is actually life changing and not some lame promotion for some lame brand. All the details are here, the box is here and the game is here.

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Lingerie Localized, Faith Pops Corn, Wii Wins, Drivers Challenged

- Oh we've all seen this intentional censorship thing before in countries that don't love skin but hey, in the name of providing comprehensive coverage of the worldwide advertising landscape [Ed. Huh? You've got to be friggin' kidding!], we must share with you these CHANGE lingerie ads which were designed for the Saudi Arabian market.

- Here's an interesting sound mix from DDB Londo for Volkswagen. The agency (more accurately, it's production company the band, Orbital) did a quick shot edit of the commercial using sounds generated within and around the car.

- Faith Popcorn thinks "'Sex & the City: The Movie' comes at just the right time for a nation exhausted politically, emotionally and financially - and signals a growing desire to escape that idea-strapped marketers can use to their advantage." OK.

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