I don't think I could properly describe "Lips" even if I wanted to. It's an ad for Xbox game Lips, which is pretty much karaoke for the Guitar Hero generation. (The microphone's motion sensitive, and you can select songs from your own collection.)
Agency TAG enlisted Tom Kuntz to conceive a strolling pair of lips, singing Take on Me and going about his business. Then he walks into a house party and traipses creepily up the sleeve of a guy who, right on cue, belts out the chorus to A-HA's greatest hit.
I don't know if it's the lips' cheer that got to me, or the natural seratonin-explosion resulting from Take on Me, but this is an insanely infectious spot. We loves it.
Pay close attention. The object behind the Grill the Goodness advergame is to put items on the grill, then use various tools (spatula, tongs, fork) to achieve two objectives: cook the food properly, and swat sticky fingers that try to steal the food before it's done.
Do those things with grace and poise, and maybe you won't be relegated to salad shaker when the reckoning happens.
Sassy stuff by Red Tettemer. Also one of the better advergames floating around right now, with the possible exception of Suicide Kittens. Hit the Grill the Goodness homepage for videos, tailgate tips and the Get Grilled Hall of Fame/Shame.
From now through December, expect to see Lara Croft decimating your favourite gamer sites, starting with this one. (Pull the ring in the leaderboard to get her going.)
Once all that pesky content's out of the way, indulge in a big-ass HD ad for Tomb Raider: Underworld, plus free downloadable demo. By Eyeblaster, IGN and SF-based agency JVST.
Playful immersive ad experiences like this are very cool. We saw something similar last September for Wario Land: Shake It! on YouTube. As the video progressed, Wario's kicks, bumps and big fat jiggles utterly "destroyed" the profile page.
Okay, maybe I a idiot. Pretty sure I know my way around an Xbox/PS3, but this Exploration Week site by Arcadium for National Geographic felt like it took too long to get in and just start playing. That's me though, because I've always been an impatient gamer. Screw the start-up mission short film sequences: I wanna blow stuff up and I wanna blow it up now. The site reinforces the theme of exploration, lets you customize things, and the Flash work is great. My gripe is bigger picture: Why does it seem like the one thing the internet has failed to deliver on is a gaming experience on par with the real world? While a lot of that rhetorical has to do with bandwidth issues, the Matrix-Borg Second Life OMG Experience® we've been waiting for hasn't materialized yet.
Maybe it'll be included in the release of Web 5.0.
While HALO 3 still feels like the gold standard for video game trailers, Gears of War 2 doesn't hurt the cause here with the trailer for Last Day. Just take one part contemplative hero, one part hip track (How It Ends by Devotchka) and mix with YouTube for a week. Result? Well, the internetz don't lie. Just ask captawesome014 in the comments there:
"im a hardcore gears fan, this trailer is epic, i mean how would u feel if u thought u were going to surly die underground and it is ur last day above ground?"
Sounds like a hit to me.
Dawn Hands Have Talent is a UGC contest to promote Dawn Hand Renewal, a dishwashing soap that "improves the look and feel of hands in just five uses." The site also includes a special offer for the soap and a dancing hand game you can play.
The image at left is from an entry titled "Handtasia," though I much prefer the vivacity of "Fingerlina."
KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other. Redeem codes for branded Guitar Hero cups from KFC Rocks.
More importantly, try your hand at this "crowd surfing" game. Hit the arrows to the beat, and keep your emo rocker dude from falling to the bottom of the mosh pit.
The game was put together by Creative Alliance, a KFC agency, in collaboration with The Basement Design + Motion. It's funny, though: after playing a few times, I craved both chicken and Dance, Dance Revolution.
Sheraton's Ultimate Paper Football Challenge is a little mindless fun for a slow workday. Keep an eye on that pesky west wind.
In case you naively wondered what paper football has to do with Sheraton, here's the catch: the game requires registration. I anticipate much spam in exchange for these two minutes of pleasure.
- Like that other demi-god Oprah, Google takes a side in this tense, farcical battle for America's future.
- Speaking of Google, check out the drool-worthy exposure T-Mobile's getting on its homepage. (It's probably worth mentioning that Google serves over 71 percent of searches in the US.)
- By the way, did you know McCain's a Ford and Obama a BMW? Think on that while casting your ballot.
I saw this ad for Resistance 2 last night while watching Fringe. Maybe it was the context, or the very large screen, but I found it deliciously chilling.
Product footage and 'net research reveals it's just another shooter game with an old premise: mankind versus an alien race.
Meh. How very Stargate SG-1, circa '98.
Somehow I thought Resistance 2 would be richer, like Heroes before everybody had a power, or like Fringe, which has me stuck on genetic manipulation, corporate conspiracies and string theory.
Where's my MMOG?