Tomb Raider Does Site-Takeover, Content-Manipulation Thing

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From now through December, expect to see Lara Croft decimating your favourite gamer sites, starting with this one. (Pull the ring in the leaderboard to get her going.)

Once all that pesky content's out of the way, indulge in a big-ass HD ad for Tomb Raider: Underworld, plus free downloadable demo. By Eyeblaster, IGN and SF-based agency JVST.

Playful immersive ad experiences like this are very cool. We saw something similar last September for Wario Land: Shake It! on YouTube. As the video progressed, Wario's kicks, bumps and big fat jiggles utterly "destroyed" the profile page.

by Angela Natividad    Nov-19-08    
Topic: Brands, Campaigns, Games, Good, Online, Promotions



National Geographic Sends Ad Blogger on Journey of Impatience.

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Okay, maybe I a idiot. Pretty sure I know my way around an Xbox/PS3, but this Exploration Week site by Arcadium for National Geographic felt like it took too long to get in and just start playing. That's me though, because I've always been an impatient gamer. Screw the start-up mission short film sequences: I wanna blow stuff up and I wanna blow it up now. The site reinforces the theme of exploration, lets you customize things, and the Flash work is great. My gripe is bigger picture: Why does it seem like the one thing the internet has failed to deliver on is a gaming experience on par with the real world? While a lot of that rhetorical has to do with bandwidth issues, the Matrix-Borg Second Life OMG Experience® we've been waiting for hasn't materialized yet.

Maybe it'll be included in the release of Web 5.0.

by Bill Green    Nov- 6-08    
Topic: Games



Gears of War 2: Cue Angst-Ridden Track and Epic Visuals.

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While HALO 3 still feels like the gold standard for video game trailers, Gears of War 2 doesn't hurt the cause here with the trailer for Last Day. Just take one part contemplative hero, one part hip track (How It Ends by Devotchka) and mix with YouTube for a week. Result? Well, the internetz don't lie. Just ask captawesome014 in the comments there:

"im a hardcore gears fan, this trailer is epic, i mean how would u feel if u thought u were going to surly die underground and it is ur last day above ground?"

Sounds like a hit to me.

by Bill Green    Nov- 3-08    
Topic: Games



Dawn Whips Out the Jazz Hands ... and a Spongy Casanova

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Dawn Hands Have Talent is a UGC contest to promote Dawn Hand Renewal, a dishwashing soap that "improves the look and feel of hands in just five uses." The site also includes a special offer for the soap and a dancing hand game you can play.

The image at left is from an entry titled "Handtasia," though I much prefer the vivacity of "Fingerlina."

more »



Practice Hand-Eye Coordination While Eating Fried Chicken!

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KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other. Redeem codes for branded Guitar Hero cups from KFC Rocks.

More importantly, try your hand at this "crowd surfing" game. Hit the arrows to the beat, and keep your emo rocker dude from falling to the bottom of the mosh pit.

The game was put together by Creative Alliance, a KFC agency, in collaboration with The Basement Design + Motion. It's funny, though: after playing a few times, I craved both chicken and Dance, Dance Revolution.

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Games, Online, Promotions, Sponsorship



Paper Pigskin Advergame Reels Emails in for Sheraton

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Sheraton's Ultimate Paper Football Challenge is a little mindless fun for a slow workday. Keep an eye on that pesky west wind.

In case you naively wondered what paper football has to do with Sheraton, here's the catch: the game requires registration. I anticipate much spam in exchange for these two minutes of pleasure.

By Gigantic.

by Angela Natividad    Oct-29-08    
Topic: Brands, Games, Online



Google for Obama, SBUX Blamed for Economic Meltdown, SMS on Your Tab

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- Like that other demi-god Oprah, Google takes a side in this tense, farcical battle for America's future.

- Speaking of Google, check out the drool-worthy exposure T-Mobile's getting on its homepage. (It's probably worth mentioning that Google serves over 71 percent of searches in the US.)

- By the way, did you know McCain's a Ford and Obama a BMW? Think on that while casting your ballot.

more »

by Angela Natividad    Oct-23-08    
Topic: Games, Mobile/Wireless, Online, Opinion, Political, Strange



'They'll Block Out the Sun ... and Hell Follows Them.'

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I saw this ad for Resistance 2 last night while watching Fringe. Maybe it was the context, or the very large screen, but I found it deliciously chilling.

Product footage and 'net research reveals it's just another shooter game with an old premise: mankind versus an alien race.

Meh. How very Stargate SG-1, circa '98.

Somehow I thought Resistance 2 would be richer, like Heroes before everybody had a power, or like Fringe, which has me stuck on genetic manipulation, corporate conspiracies and string theory.

Where's my MMOG?

by Angela Natividad    Oct-22-08    
Topic: Commercials, Games, Good, Promotions, Television



Fortify's Golden Server Offers Cups Full of Witty Geekisms

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Having worked in the segment for quite some time, I can attest to the boredom of working on business to business ad campaigns. There's only so much speed and feed bullshit you can take before your head explodes...or you go out and hire a big breasted floozy, a dude in a tuxedo and layer on an endless supply of metaphors and double entendres.

more »

by Steve Hall    Oct-21-08    
Topic: Games, Good, Online, Racy



Millie. Mouse. Eh.

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MCM Net and Aardman partnered to produce Creature Discomforts, a campaign for the Leonard Cheshire Disability charity. Its purpose, I think, is to encourage outsiders to change the way they perceive disabilities.

I'm just confused about how. The campaign launched a game called Peanut Pickup, where you, a mouse, shoot peanuts into an elephant's trunk. That's it.

It isn't clear what lesson I was meant to glean (could it be a hand-eye coordination game for disabled children...?), but all I could gather was it isn't nearly as fun as Suicide Kittens -- which, for a minute or two, I mistook for another component of the Creature Discomforts campaign.

by Angela Natividad    Oct-20-08    
Topic: Cause, Games, Online, Strange








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