Here's a picture from a recent PETA stunt at Covent Garden in London. (If you're wondering why it says "Moo," it's because it came from our favourite Hilton.) Campaign copy reads, "Unhappy Mother's Day for pigs! GO VEGETARIAN."
See Make the Logo Bigger exercise deductive logic: "Wouldn't momma pigs have a bad day every day?"
No need to be coherent when you've got a naked MILF on her knees in a cage. And BFD says the woman in the cage isn't just somebody's mom -- she's pregnant.
Ugh, PETA, uuuuuugh. You make us want to tear the shin off an antelope with our teeth.
Coke Zero's throwing weight behind tongue-piercing parlors in Brazil. Seriously.
Shops in Sao Paulo, Rio de Janeiro, Porto Alegre and Salvador are giving free piercings to people that agree to take a picture with a fresh new Coke Zero stud. Coke's calling the concept advertasting. (Not to be confused with this.)
See TV spot with talking tongues that for some reason are bitching out a bewildered-looking eyeball with legs. It (hopefully) helps if you speak Portuguese. The shop responsible: Espalhe Marketing de Guerrilha.
"IF ANYONE KNOWS SOMEONE STUPID OR GREEDY ENOUGH TO REALLY TURN THEIR BODY INTO A PERMANENT LOGOFEST, LET US KNOW AND WE CAN MAKE THIS IDEA A REALITY," bellowed the Indonesian arm of TBWA\global in our email this morning.
Puh-lease. We see this kind of thing all the time. (Seriously, though. Check out the chick who wedded her flesh to Xanga.)
Give our generation a couple decades more, and at the very least we'll all have Apple on our asses and Google ... elsewhere. (As if it's not our most intimate friend already.)
In livid response to our post on the wearable video vest, Brand Marketers opened our eyes to T-Shirt TV, which came out before the video vest and looks way better (said them, not us).
What do you think? To democratize the options, both models are worn mainly by girls with no pants. (See vest, see tee.)
Like you'd watch TV on somebody's torso otherwise. It is to scoff.
"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).
The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.
Online testimonials included "Hey, cool" and "I was drawn to her."
...Yeah.
Adfreak pointed us to this homecare ad for the Dutch Socialist Party. In it, an 86-year-old woman undresses for the camera eye to demonstrate displeasure with the government's new policy of rotating personal helpers amongst the elderly.
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In what could possibly be construed as a sort-of NSFW image (hey, she is wearing a bathing suit), we have here some lusciously prime booty beef donning the Apple logo in some sort of twisted brand appreciation. Oh yes, the lady doesn't have the logo painted on, rather Photoshopped, but it's still a well-placed logo floating around Flickr bound to be seen by many. Mac fanatics will rejoice.
Just yesterday, we had the pleasure of viewing seven ladies clad (barely) in UPS garb seemingly showing their love for the Brown. Like Assvertising of old, booty branding seems to be the new trend of the moment. After all, two makes a trend, right?
Google's a lot like college: you can stay on and get laid, or you can travel the world recruiting for the cause.
To add fuel to its fire, the search and ad giant is sending its more enlightened acolytes to far-off places -- where they actually have to ask the natives whether they know what Google is -- in order to find tomorrow's brain children.
There's something to tell the kids when you're older: "After two years of organic buffet schmoozing, I hit Andhra Pradesh to find the ad algo junkies of tomorrow. It was fuckin' awesome. I think I changed the world."
Here's a winning notion. You know how people get their hands stamped when they walk into clubs? What if that stamp was an ad for your brand?
This patent-pending stroke of genius is the brainchild of Handvertising, USA. Impressed? Well then, hurry and get your stamps made.
Here's another genius idea: toilet paper advertising! Oh wait, that's been done. Hmm. Advertising on notebook paper? Damn, that's taken too.
It's amazing to us the lengths some people will go to accommodate all the creativity Google allows them to employ.
Perhaps because the smug techies got bored with their hand puppets, the search engine/marketing mavens/whatever-else-have-you's have launched a collaborative video campaign for Gmail. All you have to do is print out the little red envelope and send in a video of yourself passing it on in some creative way. If you express sufficient esprit de coeur, maybe they'll add you to the final cut.
There are a few here.
In the end this is going to make a really neat (deliciously viral) ad that (once again) demonstrates with what ease Google can pwn its competitors by harnessing collaborative energy without the needless expense of an ad agency.
< / sarcasm >
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