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If you've been reading Adrants for any length of time, you've been treated to the various forms of "vertising" that have popped up over the years. It all began with ass-vertising back in 2004 and progressed from there to bra-vertising, yawn-vertising, head-vertising, dog-vertising, forehead advertising, blog-vertising, blood-vertising, adverblogging, invertising, advergaming, chip-vertising, thong-vertising, replace-vertising, bus-vertising, police car advertising and adver-wear.
Now, thanks to Cornett-IMS, we have beard-vertising, a truly native form of advertising. Acknowledging the fact that 55 percent of men the world over have facial hair, the marketing firm views this "untapped advertising real estate" as "the next big trend in advertising.
Upon reaching five million Facebook fans, Old Navy released a gigantic human coupon. The 120 X 60 foot coupon, created by hundreds of people, including many current Facebook fans, was posted to the brand's Facebook page last night. Offering fans 30 percent off any purchase, the coupon, created by Crispin Porter + Bogusky, features a barcode consisting of 88 placards that will be readable by in-store scanners (when printed out, of course).
Check out a video of the coupon's creation below.
To call attention to Dupuytren's disease, an ailment that affects the use of one's hands, 200 people dressed in skin-colored body suits formed a giant hand in Covent Garden to visually illustrate the contracting effects of the disease. Observers are directed to a website for more information
As you may recall, five or so years ago, there was a trendlet that involved people selling their body parts to brands. Foreheads were tattooed. Pregnant bellies were auctioned off. Cleavage was branded. Online casino Golden Palace was the biggest brand to take advantage of this trendlet placing their name on streakers, boobs, and any body part they could find on eBay.
Golden Palace is at it again with Tana Gabrielle who is lending her cleavage to Golden Palace as part of a promotion in which the online casino bid and bought for $51,000 the helmet of NASCAR driver Robbie Gordon who threw the helmet at another driver after a crash.
Gordon is donating the proceeds to Harrah's Employee Relief Fund which assists families and eployees affected by Hurricane Katrina. Babrielle, with Golden Palace tattooed to her chest, will accept the helmet for the cause.
My how far we've come since the Million Dollar Homepage. Carl and Amy Martin, along with their two children Layne and Kaitlyn, are selling themselves to advertisers. The family has launched The Billboard Family, an offering that allows advertisers to own the Martin's lives.
For advertisers who buy in, the Martin family will wear a brand's t-shirt "all day long, taking loads of photos and videos. We then promote your company online on Facebook, Twitter, Flickr, YouTube, and our Website, as well as to all of the many people who ask us why we are all wearing the same shirts."
And like others of its ilk, the cost for a brand to participate increases as the year goes on. No brand has bought in yet but stranger things have happened.
It's one thing for a guy to sell his wardrobe or his forehead or hot chick to sell her body but for a family to sell themselves...and their kids. We're just not sure about this one.
Ladies, once again a marketer wants to leverage your bootylicious ass for its own financial gain. As if the brand had never heard of Juicy, a press release touting a promotion for KFC's bun-less Double Down sandwich reads, "KFC is recruiting college co-eds to serve as 'human billboards' for its bun-less Double Down sandwich. Forget park benches, sky writing or on-blimp advertising. KFC is taking advertising to a whole new medium: the backsides of college sweat pants."
Um, what? A whole new medium? Hello? Has the brand been asleep for the past 20 years? Has it never seen clothing from Juicy? Or any clothier for that matter? Has it not witnessed the message-clad ass strutting down every sidewalk in the country? Has it never heard of ass-vertising? Has it never read Adrants?
Putting a bit of a twist on a six-year-old advertising tactic, New Zealand-based ad agency Rascals has tattooed the head of one Andrew Haeata with the agency's name, photographed him and placed him on a billboard.
Unlike the many "headvertising" stunts which preceded this work, the tattoo on Haeata's head is real. Watch its creation here.
- A book of human billboards. Relive the trendlet.
- Bald man buys hair for car with loan from Santander.
- SponsoredTweets has converted its offering from a flat fee to a cost per click model.
- A new book, Idle Idol: The Japanese Mascot is out and will highlight some of the weirder brand mascots that have appeared over the years.
- Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to the numbers released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
- Want to know what's going on over at crowdsourcing agency Victor & Spoils? Check out CEo john Winsor's blog.
Way back in 2004, a company called TatAd paid people wear a tattoo and become walking billboards for products. It was a fad and it came and went. Well, it's back courtesy of our friends over at RayBan who are no into the whole it's-not-advertising advertising thing.
There's a video of a guy getting pair of glasses tattooed onto his face. And there's pictures. Apparently, it's real. Given the amount of ink already on the guy's body, it's safe to say he'd be perfectly comfortable adding eyeglass ink to his face.
Cutwater does it again.
The "human advertising trend," which involves the selling of parts of one's bodies or personal items to advertisers has been around for quite sometime. Mostly, initial examples were one-offs followed by many unsuccessful followers. Mostly, they were laughed at because, well, it wasn't "real" advertising. Now, with most forms of advertising in upheaval or on the brink of failure, marketers are much more receptive to trying new things.
This receptiveness has allowed web designer Jason Sadler's I Wear Your Shirt to be well on it's way to a complete success. With I Wear Your Shirt, an in the flesh-style PayPerPost, Sadler, 26, will wear a company's shirt for one day every day next year. Off to s good start, 145 days have been sold so far.
Sadler has attractively priced his offering with each day sold at "face value." In other words, January 1st costs $1 and so on. Most days through April have been sold to date. Sadler stands to make as much as $66,795 if he sells all 365 days.