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Crowdsourcing Creative, Ikea's Inner Creepy, 'Mad Men' Rides BMW - BMW to serve as exclusive sponsor of Mad Men's season 3 premier. - Cadbury Caramilk interpretive dance. Blame Saatchi. - Something fun and new to add to your shit-to-worry-about annals: Twitter SEO. - "Ikea releases more inner creepy." - Amazon crowdsources TV ad campaign (via @martindave). - Twitter makes the AP styleguide. This is not a test. Emma Watson Brings Charm to Burberry Fresh out the Harry Potter franchise, Emma Watson returns to earth on behalf of Burberry, which managed to score her in full postpubescent splendour. She's clearly not the geeky kid witch we all took her for -- although this Mary Poppins-esque carpet bag leaves us with the sense she may have a few tricks yet. Or maybe she's just hiding an oversized umbrella that conjures the east wind when she needs to make life-changing nanny trips. Brought to us by the incomparable Jeremy Dante. Kid Rock, Jim Beam Let Loose for Cherry Bourbon ... and Operation Homefront. This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon. It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide. "I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.
by Angela Natividad
May-29-09
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Topic: Brands, Campaigns, Cause, Celebrity, Events, Online, Promotions, Sponsorship Danica Patrick Reluctantly Lives Out Every B-Porn Fantasy. Ever. In its latest abuse of its sponsorship, and our eyeballs, GoDaddy sticks racer Danica Patrick in another situational porno-to-be: after pulling her over for speeding, a blonde cop -- bless her heart -- starts stripping down to show Danica she has what it takes to join her horde of URL-buying ad wenches. Always a team player, Danica fakes it like this whole thing is mildly uncomfortable for her. The ad cuts out in typical GoDaddy fashion; you'll have to see the rest on the homepage after May 24th. Past Patricksploitation: Danica baring beaver, Danica showers on command (complete with hot grade school teacher!), Danica confesses to enhancements.
by Angela Natividad
May-22-09
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Topic: Brands, Campaigns, Commercials, Sponsorship, Video Advertising Jobs
Cartoons, Creators, Chali 2Na Cross Paths for Adidas Jurassic 5's Chali 2Na brings narrative weight and a forceful, poetic pace to "The Inner Workings of a Creator," a deconstruction of NBA Rookie of the Year Derrick Rose. Rose is frozen in space. Sections of his body are highlighted and zoomed as 2Na describes what makes the wunderkind tick: yo-yo magic, and a Peregrine falcon, among other things. (Seriously though? Falcons don't eff around. See one take a deer.) Note how Rose's high-top sneaks are targeted twice.* That's because this piece is for Adidas' "Impossible is Nothing" campaign, a nice transition from the Beijing Olympics subset, which was equally epic and also animated, albeit to a totally different tune. These particular illustrations are by FreeDarko for agency 180LA. See related material at the Adidas Basketball website.
by Angela Natividad
May-21-09
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Topic: Brands, Campaigns, Celebrity, Commercials, Good, Sponsorship, Trends and Culture, Video Peugeot Goes Classic Eletronica With Bond To aid the launch of its 308 Coupe Cabriolet, Peugeot commissioned female electric string quartet, Bond, to arrange the classical work Four Seasons. You can check out the arrangement here. And you can see the ad here. It's really quite good. The music, that is. Obama's Been in Office Long Enough. Time to Commoditize Him. How best to commemorate the trendiest American icon today? With another American icon: the Chia pet. "Your Chia Obama is a symbol of liberty. Opportunity. Prosperity. Hope." H&M's Matthew Williamson Whets Appetites for Change Diggin' this surreal and totally retro spot for Matthew Williamson's H&M line, which Jeremy Dante was kind enough to throw into our periphery. It's mod, loungey and aesthetic. Focus on the clothes while your eyes feast on imagery that feeds off '80s decadence (the supermodel heyday), the nouvelle vague, The Shining (--unsettling triplets!), and possibly Puppet Master. (Seriously. That little puppet woman was creepy creepy.) What's neat is that the ad traverses the tightrope of kitsch without falling over. There's this ridic Prince-meets-Thriller moment where Williamson rises out of the earth, like a self-righteous vampire king, and wins the fawning attention of all the defecting change-seeking femmes. (Compelling. Is it possible Williamson's a Russian military vet?) The ambient music, We Need a Change, was composed exclusively for the spot by Malcolm Pardon and Fredrik Rinman with lyricist Johan Renck.
by Angela Natividad
May- 8-09
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Topic: Brands, Campaigns, Commercials, Promotions, Sponsorship, Television Rule of Thumb: Before Molesting Strangers with Nipple Tassles, Be Famous. Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him. But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).
by Angela Natividad
May- 5-09
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Topic: Brands, Campaigns, Celebrity, Sponsorship, Strange, Video, Viral Traditional Marriage's New Poster Girl, Hipsters Destroy World, Learning Tolerance from Tellers - One of those things we would've been happy to never, ever have to see. - AdPulp and Jeff Tachis riff on David Armano's riff on the future of advertising.
by Angela Natividad
May- 1-09
Comments (1)
Topic: Brands, Campaigns, Commercials, Consumer Created, Online, Sponsorship, Spoofs 
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Source: Viral Video Chart
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