Mary Meeker Says 'Freemium' Is The Future

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Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though - which included the revelation that for the first time in human history, there are now more people with access to the internet than without - there was a key point she drew attention to about the concept of 'freemium' marketing. A lot of people probably ignored it, because on the surface it sounded like she was talking about the popular 'Fortnite.' In reality, it might have been the single most crucial part of the whole report.

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by Steve Hall    Jun-28-19    
Topic: Online, Sponsorship



This Native Advertising Solution Combats Clickbait And Drives Engagement With Promoted Content

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In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, it's done so because other forms of online advertising have failed miserably. But native advertising, for all its popularity and success, has brought with it a very dark side; the blurring of editorial church and state.

To some, this blurring is no big deal. To others -- the smart ones, it is the downfall of society as we know it. Some approaches to native advertising have resulted in worthwhile, informative, education and helpful content readers can consider valuable. Other native advertising efforts -- sadly, most -- have resulted in poorly written, spammy, listicle, brochure-like content that irks, annoys and just plain sucks.

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by Steve Hall    Feb-17-15    
Topic: Sponsorship



In Epic Wedding Stunt, Guy Proposes And Marries Girl on A Plane

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All we can say is thank God there was no turbulence during this flight. Otherwise Alexander's plan to ask for her hand and marry Marieke mid-flight wouldn't have ended up and beautiful as it did.

Under the guise of winning a girls-only trip for two, Marieke takes a trip with her friend courtesy of Thomas Cook Travel Belgium. What, you thought this was just an organic stunt? Not a chance. Not with all the planning that had to go into it. Thomas Cook funded it and the airline and family were in on the whole stunt. Even the ring and the dress were picked out for Marieke.

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by Steve Hall    Jun- 2-14    
Topic: Sponsorship



Like A Dot Com CEO Throwing Money Around in 1999, Samsung Rebrands Heathrow's Terminal 5

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In an epic rebranding stunt, Samsung is opening its pocketbooks and will rebrand Heathrow's Terminal 5 for two weeks. It will be known as "Terminal Samsung Galaxy S5." I shit you not.

Beginning Monday, the brand will cover the terminal with signage including entry and exits, the security area, boarding gates and baggage claim.

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by Steve Hall    May-16-14    
Topic: Sponsorship



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Chipotle Goes All In With Major League Soccer Sponsorship

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Chipotle has partnered with Major League Soccer and has announced it will be the Official Fast-Casual Mexican Restaurant of MLS and 12 MLS Clubs. The sponsorship will be Chipotle's largest single sports partnership and will feature promotional programs with 12 teams, individual players, and programs across the entire league.

Throughout the 2014 season, Chipotle will work with MLS and the 12 clubs by launching promotions to reach MLS fans. During the AT&T MLS All-Star Week in August, Chipotle will sponsor the inaugural Chipotle MLS Homegrown Game featuring the nation's top Homegrown players from MLS Club rosters. Homegrown players from across the league will be chosen by MLS to participate in the game.

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by Steve Hall    Mar- 3-14    
Topic: Sponsorship



Five Tips For Marketers Eyeing Olympic Athlete Endorsements

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Questionable? Brilliant?

This Olympics-focused editorial series is written by Ronald Urbach, Chairman of law firm Davis & Gilbert LLP and the co-chair of the Advertising, Marketing & Promotions Practice Group at the firm.

Much of what we hear as we read the reports of the Olympics is: how many medals? It appears that the media is compelled to quantify success, sort of like an Olympic box score. Is the US leading in the total medal count? Is the US leading in gold medals? How many medals does China have? Will Great Britain, the host country, finally begin to rack up the medals? As I write this article, the US is leading in total overall medals, though not in gold. Great Britain is coming on strong - now in third, and Andy Murray beat Roger Federer for the coveted gold in men's tennis.

But to advertisers and agencies, the medal count pales next to the critical question - who will be the breakout advertising spokesperson of the 2012 Olympics? Will anyone rise to the level of a true advertising superstar?

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by Steve Hall    Aug- 8-12    
Topic: Brands, Celebrity, Opinion, Policy, Sponsorship



Zippo Lights Up Concert Tours

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Zippo is out with a new campaign that integrates musical events, sweepstakes, giveaways, social media and online marketing with retail sales. The Zippo Encore campaign comes courtesy of East Aurora, NY advertising agency Cenergy

Intended to increase Zippo's social media presence and product awareness among males 18 to 35, and to generate sales, Zippo Encore consists of three national, active rock music tours, in succession. The Avalanche tour runs until April 25 and includes 21 performances in 17 states, from California to Rhode Island. At each of the concerts Zippo will be the presenting sponsor. The feature act is Shinedown.

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by Steve Hall    Apr-24-12    
Topic: Sponsorship



Audi Skid Marks Become Ad For Soccer Match

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In what looks, at first, like yet another demonstration of an auto manufacturer's obsession with proving its vehicles are high performance race cars even though that speed and agility is never needed on public roadways, DDB Spain has created an interesting promotional sponsorship device for Audi's association with Real Madrid and FC Barcelona.

The two teams, both of which have Audi as an official vehicle sponsor, are set to go head to head next Saturday, December 10 in the Spanish Derbi. A video, which looks like a couple of Audis just drifting around a few pylons turns out to be a pretty ingenious approach at creating a layout for an ad which ultimately appeared in print. Watch the video to see the result.

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by Steve Hall    Dec- 5-11    
Topic: Sponsorship, Video



This Just In! Only 32 Days Left to Crowd Fund Super Bowl Commercial

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This just in from the folks over at Kentucky For Kentucky hoping to raise enough money to get an ad in the Super Bowl.

"We've got 31 days left in our quest to crowd fund, produce, and air a epic Super Bowl commercial marketing the Commonwealth of Kentucky. A project fueled by Kentucky pride showcasing to the world all of the amazing people, cultural influences, destinations, and products that make Kentucky the greatest state ever. So far we've got $67,604 pledged of the $3.5 million goal. The party is just getting started and we're still confident we'll hit our goal and make history.

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by Steve Hall    Oct- 7-11    
Topic: Campaigns, Social, Sponsorship, Super Bowl 2012



Capital One Pits College Mascots Against One Another

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Now Corporation, working with VMG Creative has released a series of short films for Capital One promoting the brand's Mascot Challenge which urges people to vote for their favorite mascot. In the videos, we see the Iowa State's Cy, TCU's Superfrog, LSU's tiger and Oregon State's Beaver.

The videos direct people to a Capital One site on which they can view more videos and vote for their favorite mascot. Each week there will be a challenge culminating in a winner be chosen in sixteen weeks.

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by Steve Hall    Sep- 8-11    
Topic: Promotions, Sponsorship, Video








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