Battle of the Agency Bands

With help from the disarming Alice Anda (and the kind indulgence of Massive's Cassandra Nuttal), ad:tech's blog crew crashed last night's Battle of the Agency Bands, a Guitar Hero party sponsored by Massive.

Suited up like charming schizophrenics, agency bands played a random Guitar Hero song for a crowd composed of their own cohorts. I wish I could attach the agency name to each of these videos, but we were in and out in two shakes -- too quickly to info-gather. One of them is MediaVest; and creatives from Ogilvy performed, but I didn't catch footage.

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by Angela Natividad    Nov- 6-08    
Topic: Industry Events, Sponsorship



Practice Hand-Eye Coordination While Eating Fried Chicken!

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KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other. Redeem codes for branded Guitar Hero cups from KFC Rocks.

More importantly, try your hand at this "crowd surfing" game. Hit the arrows to the beat, and keep your emo rocker dude from falling to the bottom of the mosh pit.

The game was put together by Creative Alliance, a KFC agency, in collaboration with The Basement Design + Motion. It's funny, though: after playing a few times, I craved both chicken and Dance, Dance Revolution.

by Angela Natividad    Oct-30-08    
Topic: Brands, Campaigns, Games, Online, Promotions, Sponsorship



Come On, Collectibles only Ripen with Sponsorship!

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CollectiblesToday.com is promoting these M&M-sponsored Ashton-Drake dolls as its top Christmas gift this year. Each six-inch "Heavenly Handful" (cringe) sports an M&M's onesie with a matching cap, complete with darling one-liners like "Never let 'em see you melt" and "Sweet on the inside." My favorite, though, has to be "There's a little nut."

Lest anyone try replacing a nearby child's Bratz doll too hastily, this ad takes pains to remind you the collection is to be "enjoyed by adult collectors" only. So keep your grubby paws off, kid; those non-blinking M&M's evangelists are staying behind the glass case, preferably in the living room.

V-v-v-via.

by Angela Natividad    Oct- 5-08    
Topic: Brands, Packaging, Promotions, Sponsorship, Strange



Ad Support Used to Raise Value of Oil Painting

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To promote the work of painter brother Marc Dehareng, Belgian 'net junkie Renaud Dehareng launched GrowingBuzz.com. One painting -- and unfortunately, not the most charming one -- was chosen to become "the future most expensive painting in history." To hike up the dollar value, advertisers bid to have their sites represented when users mouse over the art.

Two advertisers have bid since the launch two days ago, bringing the painting's value to ... drumroll, please! ... $11.50. When we clicked on the painting today, it brought us to ProFish-Technology.be, "studies and consulting in aquatic environment."

Neat idea, but the execution lacks charisma.

by Angela Natividad    Oct- 3-08    
Topic: Online, Promotions, Sponsorship



Bloggers vs. Bailout, 'Human' Ice Cream, Digital Marketers Wrist-Slapped ... by Eyeblaster?!

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- Last night Steve Hall hit Nokia Theater for Adobe's Battle of the Bands (photos here). Later he ran into Barbarian Group, which brought him a-frolicking to a hip hop club. Steve has all the fun.

- Guinness World Records taps greenfield media to manage its 3D book campaign. You'll need 3D specs to get the full experience from the ads, which run from Oct. 6 to Dec. 25 in the United Kingdom and United States.

- Blogging taxpayers aren't keen on this whole "Wall Street bailout" thing: "[We] have yet to see any online evidence of organic support for the Paulson proposal. Instead, what's going on may be the largest flowering of civic dissent since the antiwar protests of 2002-2003, but with a [bipartisan] twist." Our own online digging corroborates that (HuffPo! Michelle Malkin! YouTube junkies!), but Pew says 57 percent of the public favors the bailout. Confusing.

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Julianne Hough for Juicy Fruit, BMW on Review, Pigs in Drag, HP Meets Far East

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- BMW's holding a media review worth $155 million.

- Remember Memento? Imagine if it were an ad for Sony Ericsson.

- The Institute for America's Future hopes to derail the political bullshit train with an ad campaign about "major challenges facing the country." That's cool and all, but is this nearly as exciting as this? Don't answer, that's rhetorical.

- "Mom, what are those?" "Tadpoles, honey." "Oh. What do they have to do with being 'knocked up'?" Good luck with that.

- If PETA's ads were always this cute, I might have wanted a pig for a pet, not for breakfast. I like the point it made though. And look! They didn't even have to embarrass anybody.

- Here's a Wrigley Juicy Fruit ad in the style of that DoubleMint candy raver-looking thing. In this one, Julianne Hough invests the Juicy Fruit jingle with country music flair. It was so peppy and sweet, watching it gave me a cavity.

- In the unlikely event you need a laptop to match your Mandarin dress, Hewlett-Packard's got just the thing.



Wakamaru Robot to Shill Layered Tees at UNIQLO SoHo

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You remember UNIQLO, the Japanese retailer whose quirky UNIQLOCK campaign won raves -- and shelf candy -- at One Show, the Clios and Cannes.

As of this week, UNIQLO's SoHo location will be home to a marketing gimmick that utterly outpaces UNIQLOCK in terms of ambition: Mitsubishi's Wakamaru robot. Originally built as a household helper, Wakamaru can look people in the eye and engage in basic communication. (Kinda reminds me of R2D2, except less willful and more coherent. See it meet and greet.)

In addition to wracking up the oohs and aahs, Tokyo Mango says Wakamaru will also help UNIQLO SoHo shoppers locate products around the store. No word on if Mitsubishi hopes to win business -- or at least interest -- through the collabo.

by Angela Natividad    Sep-11-08    
Topic: Events, Guerilla, Product Placement, Sponsorship



Nibble Celery and Peanut Butter off Arthur's Face!

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Arthur is among the few kid shows I still feel okay watching. It's wholesome, square and enriched with feel-good lessons.

Anywho, CVS and Hefty licensed Arthur's name and likeness to promote products, like the charming paper plate at left, to kids (and possibly nostalgic quarter-lifers). One plate by itself is friendly enough, but check out this disembodied constellation of Arthur characters, all ready to bear slices of cake on their noses. It's unsettling.

You know how Stamps.com lets you turn photos into stamps? I bet one day Hefty'll do that with paper dishware. Why eat off a fictional acquaintance when you could be scooping peanut butter out of Kid Sister's right earlobe?

by Angela Natividad    Sep- 9-08    
Topic: Brands, Packaging, Sponsorship, Television



Will Another Wannabe Model Show Bring the 'Real' to Reality TV?

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In partnership with modeling firm IMG, Bebo's launching yet another web series called Model.Live, whose tagline, "Reality TV just got real," rings a little, well, hollow. (In its defense, episode 1 -- which consisted mainly of serious, sleepy conversation between the people representing these models -- was just dull enough to convince me it's real shit.)

The show aims to reveal the truth about how professional models live. And it's not all coke and parties. These girls field degrading commentary and make dramatic, career-altering decisions every day. Sadly, no Mama Tyra can stand over their shoulders and guide them gently to a Victoria's Secret contract.

The 12-episode series follows three wannabe-supermodels from NYC's Mercedes-Benz Fashion Week to Milan, Paris and Elsewhere. It went live yesterday on Bebo and Vogue.tv. Clothing company EXPRESS -- a brand that's long affiliated itself with the runway by sole merit of its Muzak -- is sponsoring. Every week, it will air the models' responses to featured questions from fans.

by Angela Natividad    Aug-20-08    
Topic: Brands, Online, Sponsorship, Video



That's Not a Backpack, It's Ambrose's Co-Pilot

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For client Little Debbie, Marcos Ambrose joins forces with a talking koala. They're so cute together, it's oddly gratifying to see them draw housewives' attention at the supermarket or co-pilot a race while koala eats Zebra Cakes.

"I thought you only ate eucalyptus leaves?" Ambrose demands, slightly miffed, right before he peels out onto the track.

Collective awwwwwwwww. Don't you just want to rub their tummies and feed them a Devil Square?

The spots went live in tandem with racing season. So far Ambrose isn't doing too terribly, no thanks to his choice of snack food, but a talking marsupial riding shotgun (think of the crumbs!) probably keeps things interesting.

See more of their routine on Little Debbie's Miles of Smiles website, put together by Luckie & Co., which also did the creative.

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Good, Sponsorship, Television, Video








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