Wrigley's and Wii Get Cozy on Candystand


It was only a matter of time before Wrigley's Candystand, whose candy-tagged games get progressively better, would start testing waters in real gamer territory.

Candystand and Wii just joined forces in a bizarre cross-branding where Wii web games are peddled on Candystand and Candystand is totally accessible through the Wii browser.

The relationship isn't exactly low-key - within 24 hours of launching on Wii's Internet Channel, Wii.Candystand.com drew 6000 visitors and a ton of positive reviews. That is, according to Scott Tannen, Wrigley's director of global digital marketing.

This is the first branded site to link to the Wii browser, which will definitely get competitors sniffing at the door to be next in line. Candystand's content offerings are also formatted for television instead of computer monitors.

Kudos to Wrigley for creating a series of branded offerings that seem able to stand alone in gaming world. It hasn't been an easy trek, considering Candystand was first introduced in '97 - building this kind of recognition takes time. Just ask Target.

We still harbor doubts that our Socom buddies would be deeply impressed to hear we destroy the competition on Altoids Sheep, though.

by Angela Natividad    Feb-22-07    
Topic: Brands, Games, Good, Online, Sponsorship, Television

Queen Elizabeth's Granddaughter Appears in Land Rover Ad


Oh the horror! AdPunch points to recent news Zara Phillips, the granddaughter of Queen Elizabeth II, has appeared in a Land Rover ad wearing a white gown covered in mud with the headline, "Beautifully Poised." Nice ad but it's apparently against royal protocol. Her appearance is part of sponsorship deal with Land Rover which sponsored her during her recent competition in the World Equestrian Games where she won a gold.

While the Queen might be angry, many other are just fine with her land Rover appearance. Labour Glascow East MP Ian Davison said, "Miss Phillips is to be commended for making her own way in the world. If she is cashing in on her success as a sporting star as other people do, then she is making something of herself."

Is this the end of royalty as we know it? Or is this just the natural way of things? Those in the U.K., please enlighten us.

by Steve Hall    Dec-12-06    
Topic: Celebrity, Newspaper, Sponsorship, Trends and Culture

Danica Patrick Godaddy Super Bowl Spot Not Guaranteed


During a press conference held today at Victory Lane in Arizona with GoDaddy CEO Bob Parsons and Andretti Green Racing's Danica Patrick who has signed a deal with GoDaddy to be a "GoDaddy Girl," Parsons could not guarantee Patrick's appearance in either of the two Super Bowl 2007 spots for which the company has contracted. It's unclear whether or not the spots will feature long time GoDaddy Girl Candice Michelle either but Parsons, ever the cagey one, did clarify both will be in several spots for the company in the near future. When asked when we might see a version of the completed Super Bowl spot, Parsons replied, "Game day, unless it's banned." Then we'll be able to see it online prior to the game.

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by Steve Hall    Dec- 5-06    
Topic: Brands, Celebrity, Good, Sponsorship, Super Bowl 2007

PETA Cozies Up with Kids ... and Kid Killers?!


PETA recently launched PETA Kids in an attempt to make the volatile group more kid-friendly. The site is loaded with fun little ways to propagandize the usual message, like stencils to decorate the nearest public loo with images of animals begging "love me" - yes, like a psychotic ex.

PETA is also promoting Fast Food Nation and Happy Feet, which happens to be in bed with Tamiflu, which, by the way, is now linked to sometimes fatal but generally psychotic behavior among kids.

Clearly PETA has not done its homework about children the way it has with pigs, puppies and penguins. Want to cozy up to kids? Liaise with companies that aren't already liaising with companies that happen to be compelling your target demographic to fling themselves off condo balconies. Isn't that, like, common knowledge? - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Campaigns, Online, Sponsorship, Worst

San Francisco's Most Beautiful Deficit Seeks Sponsorship


To offset an $87 million deficit, the Golden Gate Bridge is seeking brand integration relationships. Kevin Bartram of Sponsorship Strategies in Novato was hired to conduct a pre-sponsorship study and assist with raising funds. The name is not up for grabs, however, so for those seeking to rename it something really clever (like Rice-a-Roni Gateway or the Big Gay Arches), you will have to throw your money elsewhere.

There's concern about whether the number of suicides (over 1,200 successes and counting) will keep sponsors away. To jab at the money-hurting landmark's cry for financial aid, Hal Riney of Publicis & Hal Riney wryly notes, "Maybe they could charge 10 thousand bucks each and we could welcome [potential suicides]." - Contributed by Angela Natividad

by Angela Natividad    Nov-20-06    
Topic: Sponsorship

Bigwigs Battle, Sky Mauled, Mardi Gras Sponsored


- Sky Mall catalog gets Mauled (click upper right hand corner of page to flip through the catalog).

- Adrants readers Matt tells us he saw ads on the bottom of the plastic bins used to transport items through security check at LAX. We're not sure what company's behind it but we've never seen it before.

- Strawberry Frog has been added to E*Trade's creative roster and will work on a Super Bowl project for the company

- Media Bigwigs Martin Sorrel, Sir Harold Evans, Dan Rosensweig and Mel Karmazin battle about old media versus new media at a recent Digital Media Revolution panel discussion.

- MediaBuys is again handling sponsorship programs for this year's Mardi Gras. Revenu from sponsorships will help the city continue to rebuild itself. A television special will follow the event highlighting the event's history and offering up a bhind the scenes look at Mardi Gras.

by Steve Hall    Nov-10-06    
Topic: Agencies, Specialty, Sponsorship, Spoofs

Suzuki Illustrates, Chaos Conferenced, Tweens Over Sexed


- These BBDO-created Suzuki ads have some very intricate and intriguing illustration.

- Beginning November 17, the University of Texas in Austin is hosting Chaos 2006, a two day event focusing on the crazy changes going on in advertising. Yes, Bob Garfield will be in the house.

- Of you're sick of sponsoring that same old boring sports for your marketing programs, you might want to check out this combination of volleyball, soccer and gymnastics called Bossaball.

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Gizmodo Sells Out to Slingbox


After receiving an email from Nick Denton telling us to check out his Gizmodo gadget site which turned out to be all red, we thought the Gawker Media publisher had struck a deal with that charity that paints websites red but no. Gizmodo has turned red because it's part of a sponsorship deal with TV-everywhere company Slingbox to introduce three new products.

by Steve Hall    Sep-29-06    
Topic: Good, Online, Sponsorship

Amanda Congdon Video Blogs Her Way Across America For Ford


Sponsored by the NRDC, the Environmental Countdown and Ford, former Rocketboomer Amanda Congdon is heading across America on a five week road trip in a hybrid vehicle for a project called Amanda Across America. On a blog and in videos, she'll document her trip and meetings she'll have with other bloggers, politicians and environmentalists along the way. Looking like a Loneleygirl15 spoof (intentionally), Amanda kicks off her trip with a video taken in her "Connecticut bedroom" in which she displays exuberant excitement usually reserve for, well, loneleygirl15 videos.

Anyway, Gawker wonders about the whole thing, writing, "Is she really passionate about driving cross-country on some environmentalist-sponsored road trip that landed her in Good magazine? Or is she relatively unemployed and desperate for the world not to forget that she's got a decent rack?" We think the latter but we're not going to say that because she might hang up on us like she did the radio DJ who tried to tell her she was hot.

by Steve Hall    Sep-22-06    
Topic: Guerilla, Online, Sponsorship, Video, Weblogs

GoDaddy's Daddy Drools For Danica


This really qualifies as old news but since it was overshadowed earlier by Motorola and we were prompted by our monthly GoDaddy email, we'll share with you that GoDaddy has, in addition to Motorola and many others, hooked up with Danica Patrick to sponsor her Andretti Green Racing car. In a video that includes the unveiling of the new #7 Team Motorola IndyCar, GoDaddy CEO Bob Parsons interviews his new "GoDaddy Girl" in a most excruciatingly awkward manner that can only be likened to Joe Simpson obsessing about his daughter Jessica's 34DD's. While Bob reads from cue cards, Danica sits next to him and through her bored demeanor, you can just hear her say, "What the fuck am I doing here with this cheese ball?"

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by Steve Hall    Sep-21-06    
Topic: Brands, Celebrity, Good, Packaging, Sponsorship, Super Bowl 2007

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