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To offset an $87 million deficit, the Golden Gate Bridge is seeking brand integration relationships. Kevin Bartram of Sponsorship Strategies in Novato was hired to conduct a pre-sponsorship study and assist with raising funds. The name is not up for grabs, however, so for those seeking to rename it something really clever (like Rice-a-Roni Gateway or the Big Gay Arches), you will have to throw your money elsewhere.
There's concern about whether the number of suicides (over 1,200 successes and counting) will keep sponsors away. To jab at the money-hurting landmark's cry for financial aid, Hal Riney of Publicis & Hal Riney wryly notes, "Maybe they could charge 10 thousand bucks each and we could welcome [potential suicides]." - Contributed by Angela Natividad
- Sky Mall catalog gets Mauled (click upper right hand corner of page to flip through the catalog).
- Adrants readers Matt tells us he saw ads on the bottom of the plastic bins used to transport items through security check at LAX. We're not sure what company's behind it but we've never seen it before.
- Strawberry Frog has been added to E*Trade's creative roster and will work on a Super Bowl project for the company
- Media Bigwigs Martin Sorrel, Sir Harold Evans, Dan Rosensweig and Mel Karmazin battle about old media versus new media at a recent Digital Media Revolution panel discussion.
- MediaBuys is again handling sponsorship programs for this year's Mardi Gras. Revenu from sponsorships will help the city continue to rebuild itself. A television special will follow the event highlighting the event's history and offering up a bhind the scenes look at Mardi Gras.
- These BBDO-created Suzuki ads have some very intricate and intriguing illustration.
- Beginning November 17, the University of Texas in Austin is hosting Chaos 2006, a two day event focusing on the crazy changes going on in advertising. Yes, Bob Garfield will be in the house.
- Of you're sick of sponsoring that same old boring sports for your marketing programs, you might want to check out this combination of volleyball, soccer and gymnastics called Bossaball.
After receiving an email from Nick Denton telling us to check out his Gizmodo gadget site which turned out to be all red, we thought the Gawker Media publisher had struck a deal with that charity that paints websites red but no. Gizmodo has turned red because it's part of a sponsorship deal with TV-everywhere company Slingbox to introduce three new products.
Sponsored by the NRDC, the Environmental Countdown and Ford, former Rocketboomer Amanda Congdon is heading across America on a five week road trip in a hybrid vehicle for a project called Amanda Across America. On a blog and in videos, she'll document her trip and meetings she'll have with other bloggers, politicians and environmentalists along the way. Looking like a Loneleygirl15 spoof (intentionally), Amanda kicks off her trip with a video taken in her "Connecticut bedroom" in which she displays exuberant excitement usually reserve for, well, loneleygirl15 videos.
Anyway, Gawker wonders about the whole thing, writing, "Is she really passionate about driving cross-country on some environmentalist-sponsored road trip that landed her in Good magazine? Or is she relatively unemployed and desperate for the world not to forget that she's got a decent rack?" We think the latter but we're not going to say that because she might hang up on us like she did the radio DJ who tried to tell her she was hot.
This really qualifies as old news but since it was overshadowed earlier by Motorola and we were prompted by our monthly GoDaddy email, we'll share with you that GoDaddy has, in addition to Motorola and many others, hooked up with Danica Patrick to sponsor her Andretti Green Racing car. In a video that includes the unveiling of the new #7 Team Motorola IndyCar, GoDaddy CEO Bob Parsons interviews his new "GoDaddy Girl" in a most excruciatingly awkward manner that can only be likened to Joe Simpson obsessing about his daughter Jessica's 34DD's. While Bob reads from cue cards, Danica sits next to him and through her bored demeanor, you can just hear her say, "What the fuck am I doing here with this cheese ball?"
That Danica is getting more sponsorship action than many male race car drivers before her. Oh wait. Probably not. It's just that she's female and female race car drivers make news. Anyway, Danica Patrick, who, like all female athletes before her, did the FHM spread, signed a three year, $35 million sponsorship deal with Motorola. Her 2007 car will be black with blue accents to match Mototola's colors. Photo credit: Julio Cortez/AP.
Recently, rapper Lupe Fiasco signed a marketing deal with Reebok to appear in several ad campaigns but just last week he appeared at a PUMA-sponsored event to hype the release of the company's Karmaloop sneaker. Needless to say, Reebok's a bit pissed and isn't so happy it paid Fiasco millions only to have him help promote a competitor's brand. Apparently, there's an emergency meet between the two sides this week to iron out the whole mess.
Television music network fuse has joined with the truth anti-smoking campaign, , for a documentary, called Warped: Inside & Out, which will look at the alternative music and extreme sports event, Vans Warped Tour 2006. The documentary will cover the three month-long music tour and will feature truth brand presence by incorporating the orange truth truck and its crew. The series also includes the tour¹s creator Kevin Lyman and his staff, roadies, guitar techs, tour bus drivers, members and managers of the 100+ bands that will be on the tour.
The documentary will include a supporting campaign with content accessible on fuseMobile, fuse On Demand and online at fuse.tv. which will have a micro-site designed to give tour-goers and non-attendees the details on Warped. The site will have a bunch of clips from Warped, along with photo galleries and blogs that will cover the tour.
- ClickZ's Rebecca Lieb takes a look at the current state of social networking and rightly concludes three things: It's not new and it's been around since the Internet was born. MySpace, Facebook and YouTube are far from the only social networks out there. And the hot social networks of today will almost definitely not be the hot ones of tomorrow.
- Commenting on Chef One Dumplings becoming the Official Dumplings of New York's Brooklyn Cyclones. George Parker thinks the whole "official fill-in-the-blank of fill-in-the-blank" thing is stupid.
- Bloggers get bribed, um, paid, to post positive stories for paying brands. Everyone, rightfully so, freaks.
- K-Fed hooks up with K-Swiss and never again shall "celebrity" product endorsement be the same.