How we went from a society that used to just go to their doctor when they couldn't get a hard on to one which, apparently, no one can get hard and everyone wants to talk about it, one will never know. Perhaps the NFL's recent move to end its $18 million contract with erectile dysfunction company Levitra will help the country alleviate its obsession with the four hour hard on and the penis as the only redeeming quality in men. Without belittling a very serious and unfortunate situation, the whole erectile dysfunction thing has gone from offering serious medical solutions to making a joke out of the situation along with turning some perfectly healthy men into pill-popping, 24 hour-a-day marathon pelvic thrusters.
In announcing this move, we've got to hand it to Ad Age for its cheeky third paragraph reporting that the NFL's decision "is a blow to Schering-Plough, which co-markets Levitra in the U.S. with Bayer..." Cute.
Joining the New Year's Eve party in New York's Times Square and sponsoring NBC's New Year's Eve With Carson Daily, will be Chevrolet which will hang two 2007 Tahoe SUV's above the stage on which Mary J. Blige will perform. While we're all for Times Square branding blowouts, if we were Mary J. Blige we'd think twice before letting anyone hang two hunks of heavy steel above our heads. Aside from threatening the life of Blige, Chevrolet will also appear on ABC's sign and ball-drop screen as well as Reuters' Jumbotron. while also handing out all forms of Chevy-branded paraphernalia.
Furthering its embrace (experiment?) of releasing television content online, CBS will produce original content of its hit drama CSI Miami and will show it exclusively on CBS.com. Promising to reveal a major secret about team of CSIs, the scene has local news reporter Erika Sykes (Amy Laughlin) share a piece of information with Detective Ryan Wolfe (Jonathan Togo) that, we're told, will lead to an undercover investigation that will unfold on the show this season. Way to tease, CBS. The bonus scene will appear online immediately following the east coast broadcast of CSI Miami, Monday, November 21.
The bonus material featured on CBS.com will be sponsored by GM's Hummer, featured heavily in the series. CBS and Hummer will promote the combined broadcast/online storyline with spots on the network and ads on CBS.com.
Philips Electronics is paying CBS $2 million to be the sole sponsor of 60 Minutes this week. The show will kick off with a 90-second ad followed by two stories in the first half of the show. During the second half of the show will have two ad breaks. Total ad time will clock in at 6 1/2 minutes versus the usual 12 with affiliates dropping in a few local ads.. There will also be an opening sponsorship billboard.
Ever so often, they bubble up at an early age, demonstrating their astonishing skills and surprising all who witness. Perhaps child prodigy is not exactly the right word but golfer Michelle Wie, 16 on October 11, plans to take on the professional golfing world and become a medium of her own lending her fame to brands that take the ride along with her. With drives up to 391 yards, Wie has hopes of becoming the best golfer, man or woman. When Wie plays golf, people watch. Millions of people and that makes marketers see dollar signs. Recently, Wie struck a five-year, $5 million deal with Nike and another smaller deal with Sony. The next Tiger Woods? No. Better.
After seeing the new Lexus hybrid car, Paul McCartney decided he would lend support to the campaign by allowing Lexus to use his new single, "Fine Line," in the commercial. "When it was put to me that they wanted to sponsor the tour and when I actually saw the car and saw what it was all about, I said 'Yeah, sure, that's something I can definitely get behind.' It beats beer commercials." The single comes from McCartney's recently released album, "Chaos and Creation in the Backyard."
Lexus is sponsoring McCartney's 11-week U.S. concert tour along with Fidelity Investments. McCartney will appear in the investment company's upcoming ad campaign.
It seems the American Society of Magazine Editors - which, oddly, sounds like a bunch of old men sitting around in a smoke-filled country club lounge - didn't take too kindly to the recent stunt The New Yorker pulled with Target - selling all ad pages, exclusively, to the discount giant. The Society requires magazine's with one sponsor to include an editorial statement stating the advertiser had no influence over editorial content. The New Yorker did not include such a note. Whether or not lines were crossed here, Target, as always, accomplished a masterstroke of publicity with this move and is likely sitting back laughing at all of those who have raised issue with the stunt.
Procter & Gamble has signed a deal with 2005 Indy 500 female Rookie of the Year Danika Patrick to promote the CPG company's Secret deodorant and body spray collection. Under the deal, P&G will slap the Secret logo on Patrick's car and uniform. Yes, she wears more than a bikini when she drives. In addition, she will appear in commercials.
Danika, 23, seems excited about the deal, saying, "I have been fortunate throughout my career to be associated with some outstanding companies as sponsors. "For an established brand like Secret to expand their marketing efforts into IndyCar Racing, because of what I represent as an athlete, is extremely flattering." Photo by George Holz.
In a move that clearly cements the notion everyone is at the beck and call of the almighty advertising dollar, the city of Chicago, to eliminate a tax hike to offset a $94.1 million budget gap, is offering up several city assets upon which marketers can place their message. From the Chicago Skyway to the airports to libraries to water filtration plant to police and fire stations to bridges and more, everything seems to be for sale. It seems the city of Chicago could become one gigantic Times Square.
Reuters has partnered with GE in a sponsorship deal which will place the American maker of all things in a premiere sponsor position on the Reuters Interactive TV channel. The sponsorship will center on GE's "ecomagination" campaign which touts the company's environmentally friendly products.
As the premier sponsor, GE will run 30 second post-roll video ads. While the video ad plays, a banner ad is also displayed on the left-side navigation which clicks through to a GE branded sponsor page. OMD Digital NY was responsible for the planning and buying of this campaign.