Invasive Eyeballs Put Pressure on Chinese Volleyball Team

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If you've been following Adidas' "Impossible is Nothing" campaign for the Beijing Olympics, you're probably familiar with the format by now. Here's the final ad, featuring Feng Kun of the Chinese Volleyball Association and some disembodied eyes that are supposed to represent a Watchful Nation.

The pressure's on. I had that feeling at a spelling bee once. Unlike the CVA, I did not win my gold.

Previous spots: Together, Zheng Zhi and Hu Jia.

by Angela Natividad    Jun- 9-08    
Topic: Brands, Campaigns, Commercials, Events, Sponsorship, Television



CNBC-Created FedEx Spoof Ad Craps on UPS' Big Brown Belmont Loss

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CNBC sports business reporter Darren Rovell, citing UPS' recent end to its winning streak with Big Brown in the Belmont horse race which was part of a larger event sponsorship, proposes the ad FedEx should run in response. With help from CNBC in-house designer Florence, created an ad with the headline "Big Brown...if you're not first, your last." Witty.

by Steve Hall    Jun- 9-08    
Topic: Brands, Events, Sponsorship, Spoofs



Joy Division Sponsors Zune, Twitterati Defects for Plurk, Facebook Seeks Ad Feedback, John McCain Tells War Stories

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- Maybe inspired by Apple's limited-edition U2 iPod, Microsoft is releasing a limited-edition Joy Division Zune.

- Expect downtime from Twitter when Steve Jobs takes the floor at WWDC.

- Speaking of Twitter, a lot of fed-up users are defecting to a fancy new site called Plurk. Plurk enables users to follow conversational threads, and encourages use with "karma" points and little gifts. Also, the colors are soothing.

- Facebook has launched an ad feedback feature.

- Filipinos aren't the only people featured in creepy dating ads.

- John McCain: put Obama in office if you want. But hey, if you do, EXPECT APOCALYPSE.



Facebook Loves Itself Some Indiana Jones

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Promotions for Indiana Jones and the Kingdom of the Crystal Skull have hit Facebook with a vengeance.

250,000 free Indiana Jones virtual fedoras sold out on Wednesday and there are all kinds of film tie-ins for popular apps, including "Where I've Been," Flixster and SuperPoke.

I always suspected that no one, however noble, could actually own a whip without abusing it once in awhile. Not even Harrison Ford.

by Angela Natividad    May-23-08    
Topic: Celebrity, Online, Promotions, Sponsorship



Kevin Garnett's Just Like You -- Except Kevin Garnett Has FiOS in His Bathroom

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Tonight Verizon debuts this spot for its "This is FiOS; This is Big" campaign.

Put together by McCann Erikson, New York, it depicts Celtics player Kevin Garnett as a guy who can poke fun at his own rich-ass, gratuitous-technology-loving self.

Yeah. It's the "I'm human too! Now let me image-bomb you with everything you can't afford" shtick.

more »



WeeWorld Starstruck, FWA Theater Goes Live, Vespa Gets Smart, Pole Dancers Feud

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- WeeWorld is holding a celebrity lookalike contest. The WeeMee at left is a Miley Cyrus lookalike. Funny: it's become difficult to recognize her without her blankie.

- What could be more chic than shoving a five-dollar footlong up your headlight? Vespa teams up with Get Smart and Subway.

- Check out the FWA Theater, which went live on Monday. It has a "Hot Advertisements" section that made us recall the fighting days of Firebrand. And then we laughed.

- Registered voter kthustler27 would like Hillary or Obama to buy his vote. He had an eBay auction up, but it's been yanked.

- This has nothing to do with advertising, but watching pole dancers fight just doesn't get old.

by Angela Natividad    May-21-08    
Topic: Brands, Campaigns, Online, Promotions, Sponsorship, Video



Why Would Anyone Jump Through Hoops to 'Experience' Your Ad?

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Check out this Jack Daniel's racing effort at your own risk. It'll appropriate your screen with its king-sized pop-up, deluge you with laggage and in some cases make you download software you don't want. And you STILL have to enter your birthdate.

All this to learn more about Jack Daniel's sticker-strewn Impala SS? No-bloody-thank-you.

You need either big balls or a life-changing message to force somebody through all this nonsense. And frankly, my life feels roughly the same.

by Angela Natividad    May- 2-08    
Topic: Brands, Campaigns, Online, Sponsorship, Worst



Ever See 1500 Coke Fountains Blow at Once?

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You don't really want to.

Dubbed "The Diet Coke & Mentos Experiments," the Leuwen, Belgium-based event happened on 4/24 and broke the world record for most "exploding" fountains at once: 1500. (The previous record was 973 out of Missouri.)

Not sure where Mentos fits in but it doesn't look like there was a lot of fresh-making going on. Did it sponsor the raincoats or something? Something to contemplate while looking over previous Mentos/Diet Coke collabos. Thanks Influencia for sending this over.

by Angela Natividad    May- 1-08    
Topic: Events, Product Placement, Sponsorship, Strange



Schizophrenic NBA Ads Take Up Residence on MySpace

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The MySpace homepage has been invaded by concurrently-running banner ads for the NBA. Each features two different basketball players whose faces are cut down the middle and mashed together. Each player is repeating the same speech about fear and slowly ... sloooowly ... driving me mad.

The banners drive users to MySpace.com/NBA, which tells you nothing about the ads themselves. Too bad; I actually wanted to know, but not enough to dig through all that other crap.

by Angela Natividad    Apr-28-08    
Topic: Celebrity, Online, Sponsorship



Alicia Visits Motherland, Fights AIDS, in Documentary Special

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A soft-hued, angelic Alicia Keys appears -- on a first-name basis! -- for Alicia in Africa, a documentary following her efforts with Keep a Child Alive. (Not to be confused with that other video work she does.)

The film is streaming on the official site as well as on Blip.tv, which provided the video player; and on MySpace. (It's a wonder people still bother with that.) You can also download it for free on Spiral Frog.

But let's cut to the chase. KIDS! In AFRICA! With AIDS! Go DONATE.

by Angela Natividad    Apr-23-08    
Topic: Campaigns, Cause, Celebrity, Online, Sponsorship, Video








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