24 Mini-Sodes Used to Hawk Manly Man Deodorant

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DegreeRookie.com's hosting a sweat-inducing six-part mini-series based on 24. It won't have any of your favourite characters, and indeed has nothing to do with the show's primary plotline, but we're sure nobody'll notice as long as 24 is visibly associated with whatever's streaming.

But that's not all Degree Rookie's serving up. Try balance. And freshness. It's Degree Absolute Protection.

Story Worldwide helped input GPS capabilities, imaging and nav in the site. The Unilever-sponsored series is part of a collabo between Fox and Brightline.

by Angela Natividad    Mar-18-08    
Topic: Campaigns, Online, Sponsorship, Video



Sarah Chalke Sports Hanes, Fights Wedgie Epidemic

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Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.

This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.

But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.

This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.

by Angela Natividad    Mar-10-08    
Topic: Brands, Campaigns, Celebrity, Online, Sponsorship



Honda Fit Sponsors Evite Party Personalities

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Honda Fit is sponsoring Evite's new Party Personalities, a section which allows people to create custom user profiles to make their Evites more customized with party avatars to match either their personality or the theme of the created party invitation.Oddcast's Voki powers the feature which also allows for the inclusion of voice messages within an invitation.

Come on send us one. Even a fake one.

by Steve Hall    Mar- 4-08    
Topic: Brands, Online, Sponsorship



GEICO Gecko Makes Cameo at Houston Zoo

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Possibly because he proved such a smashing success in San Diego, the Association of Zoos and Aquariums has brought a man dressed like GEICO's Gecko to the Houston Zoo along with a live gecko exhibit.

Houston Zoo director Rick Barongi called GEICO "a great partner for zoos and aquariums." What?! GEICO on best behaviour amongst wee kiddies and disgruntled animals? We believe it. If we were the most visible insurance option at a zoo, we would be too.

by Angela Natividad    Feb-29-08    
Topic: Brands, Campaigns, Good, Guerilla, Packaging, Sponsorship



On Fancy Feet of Foucan, KSwiss Hits the Running Scene

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To promote its hot new Ariake running shoe, K-Swiss enlisted the face of Sebastien Foucan, the founder of free running. ("Free running" is when you go jogging and, instead of hauling ass around an obstacle, you do an impressive Ranma-style aerial flip over it. Seriously.)

The print ads are very Zen. There's no copy, just images of Foucan being Foucan and a small K-Swiss logo at bottom. They were put together by Perfect Fools which is based in Sweden and the US. The ads will be accompanied by a wannabe-viral (which we haven't yet seen) and a website.

See Foucan variant. We're not really sure whether people will put two and two together and go, "Okay, Ariake = running! Got it." Because we were all, "Acrobatic skater gear?"

by Angela Natividad    Feb-29-08    
Topic: Brands, Campaigns, Celebrity, Magazine, Poster, Sponsorship



With Scion Handy, Biz Markie Wanders Old Haunts

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"Stomping Grounds" is a half-hour romp through the childhood of Biz Markie. Crawling the streets in a Scion, Biz explores his apartment in Harlem, favourite restaurants, old friends, and the place where he first started recording.

We like it. Oddly though, it made us nostalgic for Cribs. Maybe it's the exit scene.

The vid was produced by Inform Ventures, which promised the tour would lend an "authentic perspective into the artist's back-story."

Well, "Stomping Grounds" is definitely more authentic than the Nelly storybook for Panraven.

by Angela Natividad    Feb-27-08    
Topic: Celebrity, Good, Product Placement, Sponsorship, Video



Joss Tastes the Flake, Goes into Ecstasies, for Cadbury

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For the record, we've never felt a compulsion to watch Joss Stone wrap her lips around a chocolate shaft. But don't mind us, Cadbury (you saucy chocolate peddlers, you!). We just work here.

This ad for Cadbury's Flake is part of an effort to "reference the old adverts but bring a new feel to them," said a company rep to The Sunday Mirror.

The "feel" we got hovers somewhere between a puberty reel and a '50s girl gang smut film.



TBWA\CHIAT\DAY Sends Us Grammy/Disruptunes Spot. What? WHO?

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TBWA\CHIAT\DAY sent us a :15 ad for the Grammys and this thing called the Disruptunes. Watch it here.

The ad, scheduled to air during the event, is for Grammy-fan promotional material. Coffee table books, CDs, that sort of thing.

It also features music from The Generators, a band participating in TBWA's Disruptunes, an internal TBWA thing where artists can upload songs that in turn are used for ads. (The agency describes it thus: "[helping] agency talent express their creativity and bring brilliant music to the world.")

more »

by Angela Natividad    Feb-11-08    
Topic: Agencies, Bad, Brands, Events, Sponsorship



Sleepy Alesha Dixon Video Fails to Stimulate Focus

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Champion Alesha Dixon of Strictly Come Dancing stars in this valium-esque Ford Focus ad, which debuted February 1st on Ford.co.uk. Cake masterminded it, tapping Alesha for her number-one status among the Brits, and included nifty knick-knacks like instruments made of real car parts.

The latter sounded neat, but we didn't much notice. All told, the video lacks life and seems too smoked-out and tame to even be decadent. Nice icepick shoes, though. And okay, the personalized plate? Cheesy.

Maybe this is just another one of those clashing Brit vs. American sensibility things.

Psst, Ford and Alesha. Watch Beyonce and Armani do it.

Update: Oops. Look like we pushed an angry button. Brit fans are really sick of comparisons between Alesha and B (see YouTube comments).

by Angela Natividad    Feb- 7-08    
Topic: Brands, Celebrity, Online, Sponsorship, Television



Just in Time For the Super Bowl...Idiotic Party Ideas

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We didn't expect much from these Ground Zero-created videos for ESPN Shorts which, in partnership with Domino's, highlight the art of the sports party and provide party tips for the sports lover but when a George Washington type hauled out a t-shirt cannon, we thought, "Damn! We gotta quit spending the entire Super Bowl writing about stupid commercials, pick up a six pack and actually watch the game...with friends...at a party...with other members of the human species."

We like good, stupid fun every once in a while to spice up our life. See the video here and here.

by Steve Hall    Jan-30-08    
Topic: Good, Product Placement, Promotions, Sponsorship, Video










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