This really qualifies as old news but since it was overshadowed earlier by Motorola and we were prompted by our monthly GoDaddy email, we'll share with you that GoDaddy has, in addition to Motorola and many others, hooked up with Danica Patrick to sponsor her Andretti Green Racing car. In a video that includes the unveiling of the new #7 Team Motorola IndyCar, GoDaddy CEO Bob Parsons interviews his new "GoDaddy Girl" in a most excruciatingly awkward manner that can only be likened to Joe Simpson obsessing about his daughter Jessica's 34DD's. While Bob reads from cue cards, Danica sits next to him and through her bored demeanor, you can just hear her say, "What the fuck am I doing here with this cheese ball?"
That Danica is getting more sponsorship action than many male race car drivers before her. Oh wait. Probably not. It's just that she's female and female race car drivers make news. Anyway, Danica Patrick, who, like all female athletes before her, did the FHM spread, signed a three year, $35 million sponsorship deal with Motorola. Her 2007 car will be black with blue accents to match Mototola's colors. Photo credit: Julio Cortez/AP.
Recently, rapper Lupe Fiasco signed a marketing deal with Reebok to appear in several ad campaigns but just last week he appeared at a PUMA-sponsored event to hype the release of the company's Karmaloop sneaker. Needless to say, Reebok's a bit pissed and isn't so happy it paid Fiasco millions only to have him help promote a competitor's brand. Apparently, there's an emergency meet between the two sides this week to iron out the whole mess.
Television music network fuse has joined with the truth anti-smoking campaign, , for a documentary, called Warped: Inside & Out, which will look at the alternative music and extreme sports event, Vans Warped Tour 2006. The documentary will cover the three month-long music tour and will feature truth brand presence by incorporating the orange truth truck and its crew. The series also includes the tour¹s creator Kevin Lyman and his staff, roadies, guitar techs, tour bus drivers, members and managers of the 100+ bands that will be on the tour.
The documentary will include a supporting campaign with content accessible on fuseMobile, fuse On Demand and online at fuse.tv. which will have a micro-site designed to give tour-goers and non-attendees the details on Warped. The site will have a bunch of clips from Warped, along with photo galleries and blogs that will cover the tour.
- ClickZ's Rebecca Lieb takes a look at the current state of social networking and rightly concludes three things: It's not new and it's been around since the Internet was born. MySpace, Facebook and YouTube are far from the only social networks out there. And the hot social networks of today will almost definitely not be the hot ones of tomorrow.
- Commenting on Chef One Dumplings becoming the Official Dumplings of New York's Brooklyn Cyclones. George Parker thinks the whole "official fill-in-the-blank of fill-in-the-blank" thing is stupid.
- Bloggers get bribed, um, paid, to post positive stories for paying brands. Everyone, rightfully so, freaks.
- K-Fed hooks up with K-Swiss and never again shall "celebrity" product endorsement be the same.
Does any right minded person actually think MySpace will continue to grow once it's littered with advertising, sponsorships and corporate pages born out of partnerships such as the recent deal between Seventeen and MySpace? Wasn't the genisis and the success of MySpace based on its homegrown qualities? Perhaps the guys don't mind the giant boobs on all those True models and maybe the girls will want to wallow in the importance of Seventeen's crucial editorial issues. Perhaps MySpace users will become immune to these new ad tactics like they've become immune to most other online marketing tactics and MySpace will continue to grow in size despite its commercialization. Perhaps it's all irrelevant. After all, AOL used to be where the cool kids hung out and that monstrosity is still around.
What do two people working in the marketing and advertising business do when they marry each other? They rent a baseball stadium, negotiate sponsorship deals with 1-800 Flowers, Spirits, Harlem's Grandma's Secrets, Wedding Plaza and Red Carpet, print 8,000 sponsor-branded wedding programs and hold a press conference to promote the whole thing. That's exactly what Long Island radio station sales manager Caroline Fischer and consultant Dave Karpen did for their upcoming wedding at the Brooklyn Cyclones stadium in front of 8,000 people. Now that's how to pay for a wedding!
As part of promoting the Austin City Limits Music Festival, Project D.U., an AT&T blogger-powered portal and branded RSS reader, is hosting a blogging contest that awards the winner a free press pass and pass for a guest to the three day event. Held in an area where WiFi is not available, AT&T will provide service, finally lending, perhaps, some truth to those Blogging Delivered outdoor boards that ran a while ago. Any music blogger that isn't already part of the Project D.U. network of bloggers can submit writing samples to be considered here.
Anheuser-Busch is getting its ass kicked by World Cup Football fans who are calling the company's sponsorship of the event offensive and overbearing. Yes, $40 million for pouring rights will certainly put the "watered-down beer" as Nuremberg graduate student Heiko Hofrickter called it in front of many who feel the American presence at the World Cup is mostly uncalled for since Americans think football is a game that involves grown men donning giant shoulder pads and crashing into one another while watching a pop star bare her breast during half time. Oh wait, they do that in Europe too. The baring of breasts that is.
While many Europeans are angered over the proliferation of American marketing in their back yards, its the crappy taste of Budweiser that really has people steamed. Hofrichter, while consuming a glass of Weissbier, summed it up saying, "We don't make anything that you can compare it to. We just don't make that kind of beer. Why would we, when you can drink this?"
AdPulp points to a New York Times article which details a deal Snapple made with Boston radio station WFNX in which Snapple paid $2 million to be the sole sponsor on the station from Memorial Day to July 4. Under the deal, no other advertiser will be heard on WFNX and its two other station in Maine and New hampshire. The sponsorship will consist of integrated brand messaging including DJ acknowledgment of Snapple's "Summer Free For All' sponsorship, allusion to Snapple tagline by frequent mention WFNX is "playing the best stuff on Earth" and the Snapple "whoosh" sound effect.
WFNX, an alternative station, is probably the only station in the Boston that would touch this but its admirable and something Snapple project agency EMCI President Jay Coleman has wanted to do since 1982 when he was impressed with New York's WAPP going commercial free that summer for a format change. We eagerly look forward to the results of this move.