Ms. Burned for Rejecting Israeli Girl Power Ad

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Pro-femme magazine Ms. recently got a spanking in the Jewish community for rejecting the ad at left. It features images of three Israeli women in power: president Dorit Beinisch of Israel's Supreme Court, foreign minister Tzipi Livni, and speaker Dalia Itzik, above the words, "This is Israel."

The American Jewish Congress -- which submitted the ad -- said Ms. first approved it, then rejected it at the last minute under grounds it would "set off a firestorm," which, as often happens, it did anyway.

"Since there is nothing about the ad itself that is offensive, it is obviously the nationality of the women pictured that the management of Ms. fears their readership would find objectionable," deduced president Richard Gordon of the American Jewish Congress. (Because when people reject us without explaining themselves, it's obviously because we're brown.)

In response, Ms. pointed out Tzipi Livni's career and accomplishments are profiled in its current issue.

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by Angela Natividad    Jan-27-08    
Topic: Magazine, Political, Publishing, Sponsorship



Samsung Teams With Pussycat Doll Nicole Scherzinger For UGC Contest

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Some might say user-generated ad campiagns are so 2007 but not Samsung who partnered with Brickfish to bring us a video contest in whick people can submit their own versions of Pussycat Doll lead singer Nicole Scherzinger's single "baby Love." The contest is to promote Samsung's camcorder. The winner, determined by popular vote, will take home a Samsung 40 inch LCD HDTV and an MX10 flash memory camcorder.

Predictably, most entries are about as good as early round American Idol contestants but we're not going to not get all Simon Cowell nasty and ruin the fun. Rather, let's wallow in the amusement the YouTube generation gleefully shares with the world.

Brickfish has enabled and is tracking the viral spread of these video as they make their rounds off the contest site and into the internet ether. There's a cool chart that displays the spread and the viral path the videos took.

by Steve Hall    Jan- 7-08    
Topic: Consumer Created, Good, Sponsorship, Video



ABSOLUT PEAR VODKA Promoted With Gluttonous Snake

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It's cool that snakes can stretch to accommodate their prey, but it's not really something we like to think about after seeing this image.

Florida is a truly fucked-up place.

Anyway, ABSOLUT VODKA is promoting its PEARS variation on 10,000 TouchTunes music systems from December 20th to January 4th. The creative will be comprised of alternating billboards: The one at left, and this one.

We want it on record that if snakes didn't creep us out, and if we happened to own one, it wouldn't eat pears. It would eat spider monkeys.

by Angela Natividad    Dec-20-07    
Topic: Outdoor, Promotions, Sponsorship



eBillme Lavishes Cash on Video Contest Whores!

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We smell something fishy behind the eBillme Confessions contest.

The $20,000 grand prize winner for eBillme Confessions was a girl who bought her boyfriend a Plasma TV so he'd give her an engagement ring.

Is it just us or does her boyfriend look suspiciously like this dude, who won $1,000 just weeks ago?

Adrants declares shenanigans!

by Angela Natividad    Dec-17-07    
Topic: Bad, Online, Research, Sponsorship, Video



Think Joost is Too Ad-Heavy? Wait'll You Start Getting Bubbles

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Coca-Cola has just released the first commercial widget for Joost. It's called Coke Bubbles and you can get it on the Coke Bubbles website. It enables people to share and comment on Joost programming -- with Coke bubbles!

Bubbles can be sent to members of your address book. The idea is to generate spontaneous conversation around TV. You know, the way people used to when they actually hung out and didn't just hole up with their laptops, working on that sexy pallor.

Innovation at its best? You tell us.

by Angela Natividad    Nov-25-07    
Topic: Online, Sponsorship



WooMe Blends 'Net Flirts in Speedy (Sponsored!) Fervor

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New take on the speed-dating thing. We give you speed introductions, courtesy of WooMe.

Hoping to drag the power of the first impression outside the domain of quick-fix courting, WooMe users join little clusters of users segmented by interest, sex and age -- not necessarily for romantic reasons. (There are "ladies' night" and sports fan groups, for example.)

When the music starts, you've got about a minute to video chat each group member, one at a time. After that, you decide which users you dug and click "I'm Woo'd." If you're woo'd by somebody who's been woo'd by you, the pair of you drop a dollar for contact info.

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by Angela Natividad    Nov-20-07    
Topic: Good, Online, Social, Sponsorship



RCRD LBL Means Free MP3s -- Sponsored by You, Of Course

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We just found out about an online music label called RCRD LBL, which lets users download MP3 tracks from new and seasoned artists for free.

This is a decent contender to what's already out there for the following three reasons:

- It's legitimately sponsored, and sponsors don't mess with the tracks
- It's not all ad-heavy and slow like OHHLA.com
- It's gritty and cool without feeling seedy as hell like AllofMP3.com before it got pwned by The Man

On iTunes, just below the album art and above the artist name, you get a little line of text that says, "Get free music at RCRDLBL.com." That's something we can live with.

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by Angela Natividad    Nov-15-07    
Topic: Good, Online, Radio, Sponsorship



Goodyear Ditches Dirigible, Obscures Roads Instead

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This Thursday Goodyear plans to announce its official sponsorship of the Philadelphia Marathon. And because blimps possibly lost their luster after blimp lover (and, um, embezzlement king) Lou Perlman fled the scene, the company plans to help runners "get there" with a branded Philly marathon rig, which you can see in all its glory here.

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by Angela Natividad    Nov-12-07    
Topic: Events, Sponsorship



LeBron in Grayscale Reads Like Makings of a Legend

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Alongside agency Wieden + Kennedy, Nike put together this two-part print campaign featuring LeBron James. Part I is at left; Part II is right here.

Ahh. Nike is never too pushy. In this spread you've got all the force and drama of a Jay-Z song, except the neighbors won't complain.

by Angela Natividad    Nov- 2-07    
Topic: Brands, Celebrity, Good, Magazine, Sponsorship



If the World Has to Be Divvied, It Might As Well Be for a Sport

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Nike and Major League Baseball play on the United Colors of Benetton to give us the United Countries of Baseball, a world segmented by team allegiances instead of by states or countries.

The idea is to map the "borders of fan loyalty." Each baseball-playing country has its own map, alongside posters with player nicknames specific to each territory.

The campaign was orchestrated by Cole & Weber United.

We actually didn't think baseball had a rabid fan base any longer. Post-steroids scandal, it looks like basketball is taking the whole "American Dream" torch. See recent promotions for Dwyane Wade and Monta Ellis.

by Angela Natividad    Nov- 1-07    
Topic: Online, Promotions, Sponsorship










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