User Interface Trends To Watch Out For In 2020

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As the rapid growth of technology continues, the influence that it has over anything digital also grows stronger. When it comes to website design, there are many trends that exist and as the years go by, these trends increase in number. As we recently entered a new decade in the new millenium, it's more likely that web design will be more innovative.

One of the main objectives of website design is to give visitors a satisfying user experience. An element that is vital to achieve that is the user interface. Designing an innovative and user friendly UI can make or break every web developer's work.

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by Steve Hall    Apr- 7-20    
Topic: Publishing



The Big 3 Techniques That'll Improve the Quantity & Quality of Traffic on Your Website

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If you're a proud owner of a website, you probably know what the feeling is like. You've poured your heart and soul (and your savings) into the design and look of your website. You may have even paid an extra something to help your website load better and paid a third-party to handle your email marketing.

But, even with all of your efforts, you're still struggling to drive any quality traffic to your website.

Your first mistake is not hiring copywriting services (but we'll get to that in a minute).

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by Steve Hall    Mar- 4-20    
Topic: Publishing



7 Key Online Marketing Tips for Managing a Social Marketing Strategy

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No marketing strategy can be complete if you don't add a social media plan to it. We could even claim that social networks have become the most influential marketing mechanism of the 21st century thanks to their potential to raise awareness and drive user engagement.

According to Statista, the likes of Facebook and Instagram attract more than two billion users every day. It's a stunning figure that clearly proves the necessity to invest in social media marketing. Modern organizations know this very well, which is why over 50 million small businesses are active on Facebook alone.

The only question is how to make the most of social networks and use it for brand promotion. Our job is to help you with that, so keep reading to see the seven fundamental social media marketing tips.

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by Steve Hall    Dec-23-19    
Topic: Publishing



Are You Making Any of These Content Marketing Mistakes?

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No matter how big or profitable your company may be, there is no way to keep it competitive in the long run without content marketing. That's just the way things work these days - you need to publish a lot of quality content to raise awareness, build trust, generate leads, and drive conversions.

Content marketing is a huge privilege of the modern business because it helps you to approach highly targeted audiences around the clock - a feature traditional marketers could only dream of just a decade or two ago. A wide range of studies prove the potential of this marketing tactic:

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by Steve Hall    Dec- 5-19    
Topic: Publishing



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4 Advanced Digital Marketing Strategies You Should Try

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Whether you run a small business or a multinational company, digital marketing is the most effective way to reach unlimited prospective customers. Your strategies define your success. Therefore, since knowledge is power, you should constantly stay informed with the latest digital marketing techniques that are proven to provide excellent results.

Every business is unique, and that is why entrepreneurs should always test and measure their marketing campaigns before investing even more time, attention, and budget.

If you're a seasoned digital marketer, small business owner, or online entrepreneur who's looking for some spicy digital marketing techniques, you've landed on the right post.

In today's article, I'm sharing four advanced digital marketing strategies that you should try immediately. Knowledge is useless unless you act on it!

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by Steve Hall    Oct-22-19    
Topic: Publishing



Here's Why eCommerce Should And Can Account For 10% of Every Publisher's Revenue

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Conde Nast's recent announcement to merge Lucky Magazine with BeachMint, an online retailer, follows the relaunch of Domino Magazine, another Conde property, as an e-commerce store. The New York media giant isn't the only one blurring the line between content and commerce. Meredith, Thrillist and Gawker are other prominent publishers investing considerable resources in commerce.

Despite these initiatives, commerce-based revenue remains a largely untapped growth opportunity for digital media companies. Display, native and video are the primary drivers of online publishing revenue. Yet, commerce holds the potential to generate a revenue boost of at least 10% with limited investment.

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by Steve Hall    Sep- 9-14    
Topic: Publishing



Top 7 Hardest Working Native Advertising Strategies for Publishers

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We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that "publisher's quality" is the most important component for effective native advertising.

Another study by Hexagram conducted about the state of native advertising among publishers, advertisers, brands & agencies, found that 84% of publishers thought that native advertising adds value for consumers. Results of the same research state that 62% of publishers are currently offering native advertising opportunities for advertisers.

So, how to get the ripe fruit of native advertising, which is not always "low hanging?" In our experience with thousands of successful campaigns for publishers worldwide we recommend the top seven hardest working strategies for publishers that will yield effective native advertising.

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by Steve Hall    Sep- 4-14    
Topic: Publishing



3 Ways to Make Content Marketing Meaningful

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Over the last few years, much of the marketing world has turned to content marketing: the idea that the best way to engage with audiences and raise your visibility is to share robust, usually educational content for free. This content takes many forms - blogs, videos, podcasts, books (and particularly ebooks, given their ease of distribution), material on social media, and more. Basically, anywhere and any way that folks learn.

Recent studies have, time and time again, shown the the same thing: content marketing works. It works in large part because there's a hunger for substance in marketing - for folks to talk to one another, teaching and sharing knowledge, rather than talking past one another with fluffy pitches. But as the research has shown, it's not just a feel-good strategy, but a serious driver of growth. So how do you go about implementing it for your own organization?

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by Steve Hall    Sep-26-13    
Topic: Online, Opinion, Publishing, Research



Murray Newlands, Bruce Clay to Launch Content Marketing Book

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In the past we've written about the increasing popularity of content marketing and its benefits, like the fact that it typically costs over 60% less than traditional marketing. And, as pointed out in the comments by reader Rhona Wilkins, "Content style ad formats are already replacing typical banner ads. Orgs like Outbrain, Adblade, Google, Kontera and others have changed how ads look. "

As content marketing rises in popularity, much has been written about the practice and there is no shortage of books on the subject. One such yet-to-be-published book is being authored by Bruce Clay and Murray Newlands.

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by Steve Hall    Aug-18-13    
Topic: Publishing



Mastheading to Provide Agencies and Brands Custom Content Creation Services

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Mastheading, an offering whose name oddly harkens the pilfering and plundering of the at-one-point sacrosanct editorial institution, launched yesterday as a turnkey solution for agencies and brands seeking custom content. Mastheading provides an affordable solution for streamlined content creation. All for just $15,000 a month. With a 6 month minimum commitment.

The new company is a joint venture of Knock Twice, a content strategy and PR agency, and GMD Studios, an innovation and experience design firm.

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by Steve Hall    Aug-16-13    
Topic: Publishing







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