Gawker Editorial to Compensate Big-Traffic Bloggers with Big-Ass Bonuses

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Sassy bloggers, take note: Gawker might be down to drop you a few thou if you can raise traffic amongst its sites, which include Gizmodo, Valleywag and Defamer.

Jason Calacanis, the golden child of Weblogs Inc., looks at the compensation process as whoring for ratings. And we know from experience that whoring of any kind sets blows against sector quality.

"People are coming to blogs because they are NOT playing the ratings game! What difference does it make if a blog gets 10% or 20% traffic [spikes] if it alienates the core audience by playing the ratings game?" he says.

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by Angela Natividad    Jan- 2-08    
Topic: Online, Publishing, Trends and Culture



Thanks to 'Net, 'Don't Tase me, Bro!' Becomes the Stuff of Pop Culture

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Remember that YouTube video of the college kid getting repeatedly Tased for hassling John Kerry? His repeated cry, "Don't Tase me, bro!" has become the most memorable quote of '07.

Editor Fred Shapiro of the Yale Book of Quotations calls it a "symbol of pop culture success," beating out Imus' "nappy-headed hos" comment.

Can you guess what the second-most-memorable quote on the list was? We'll give you a hint: "I personally believe..."

by Angela Natividad    Dec-19-07    
Topic: Online, Publishing, Trends and Culture



Vlad Putin Makes Time's 'Person of the Year'

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Why does Vladimir Putin deserve to be named Person of the Year? Probably because of his insightful commentary on Call of Duty 4.

Quoting from Time Magazine, the Quintura blog provides a more intuitive reason, if "imposing stability on a nation [...] at significant cost to the principles and ideas that free nations prize" can be considered more intuitive. (We'd call it "catty.")

Some might call it an improvement on last year's choice, though.

by Angela Natividad    Dec-19-07    
Topic: Publishing, Trends and Culture



'Dirty Old Man' Interviews Suicide Girls Founder

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Who knew behind the grizzled, embattled facade of George Parker lay a man of intelligence, eloquence and insight? Well, we always did but for those who are new to George and his expletive-laden blog, AdScam, it might come as a surprise the man knows exactly what he's talking about when it comes to advertising having done it since the days of Mad Men.

For a recent PSFK Conference in LA, the self described "archetypal dirty old man" interviewed Suicide Girls Founder Missy (who apparently has no last name) talks about the community she started back in 2001 as an experimental art project as a way to give girls a place to express themselves. It's actually a nicely insightful look into something that's a whole lot more than a site full of hot women.

by Steve Hall    Dec-14-07    
Topic: Brands, Good, Publishing, Video



Hot Lips Spout Merits of Social Networking in UK

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Look, a pair of plump red lips telling you what she wants ... from marketers and content providers. And she's got a British accent.

In terms of ambition, the video is a lot like this, except you're watching lips move instead of a cursor. Guess there's something to be said about that.

This would-be viral is brought to you by Redwood Publishing, which hopes to spark a discussion about what users really want, and what our future may look like.

by Angela Natividad    Dec-11-07    
Topic: Opinion, Publishing, Video



Influenced Entirely by the Advertising, Adrants Picks Up The Gum Thief

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After watching all nine web opera-style ads composed of three different narratives, we finally picked up Douglas Coupland's The Gum Thief.

The narrative style of the book maintained a weird fidelity to the ads -- segmented between Roger, his co-worker Bethany, and Roger's novel-in-progress, Glove Pond.

Every once in awhile, you get another voice -- Bethany's mom, some malicious Staples employees, or Roger's bitchy ex-wife. Sometimes you get an experimental scenescape involving buttered toast. And for a brief, completely insane moment, you get a story in a story in a story.

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by Angela Natividad    Dec- 4-07    
Topic: Good, Opinion, Publishing



Vetran Blogger to Rock LA Times' World

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I've known Tony Pierce since Adrants was a part time gig started while I was between jobs and was read by one person. Me. That was early 2001. Now, in late 2007, Adrants is, if we can be so egotistically blunt, a major contender in the ad world. Now, in late 2001, Tony Pierce, who was most recently Editor at the LAist is moving on to the LA Times where he will oversee the newspaper's 25 blogs. Times do change.

I think the LA Times' decision to hire Tony is an amazingly astute choice. Newspapers know they have it tough these days and they need to explore new publishing channels. In an exit interview with LAist News Editor Andy Stemberg, Tony cuts through the crap and tells it like it is. Bloggers are bloggers and journalists are journalists. Each have their strengths and weaknesses. Pierce examines this in his interview and refreshingly steers clear of early days, blogger-bashes-MSM rhetoric. For as much as blogging has contributed to the world of information transferral, mainstream media still holds the cards when it comes to infrastructure, extensibility, expertise and a lot of other things.

It will be very interesting to see how Tony marries the two worlds. If his past successes are any indication, newspaper publishing and blogging are going to become and even more delicious cocktail than they already are. Congrats, Tony.

by Steve Hall    Dec- 3-07    
Topic: Newspaper, Publishing, Weblogs



Donaton to Publish 'Entertainment Weekly,' AdWeek Cuts Frequency

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Big, Big BIG news! Long time Advertising Age man Scott Donaton has been wooed by Time Inc. to become the publisher of the company's Entertainment Weekly. Having been with Crain's Advertising Age since 1989, Donaton has seen a lot of changes at the flagship advertising trade publication and has had a big hand in making them happen as well.

As a reader of Entertainment weekly since its early small "e" days, we can't wait to see what Donaton does for the mag. Apparently, it's ad pages are down and it needs a boost. Hopefully, Scott can do it.

In other ad trade mag news, skillfully giving the change a positive spin, AdWeek today announced it will expand its digital offerings (though it didn't offer details) and will reduce the frequency of its print publication to 26 issues a year. Are Jonah Bloom and Rance Crain high fiving each other today or what? Not that AdWeek ever posed even the tiniest threat to Advertising Age. Long live AdFreak!

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by Steve Hall    Nov-20-07    
Topic: Magazine, Publishing



Craigslist Ads Booked, WOM Hits $1B, Ad Age IDEA Reviewed

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- All those fake ads on Craigslist have now made their way into book form with the publication of Johnna Gattinella's book, My Year on Craigslist.

- Advertising for Peanuts lays down the law when it comes to consumer-generated content: not everyone wants to interact with your product.

- Marketers now spend one billion on what, previously was free: ord of mouth marketing.

- A Heroes fanboy created some mock Vespa ads using images of the Claire Bennet and Ando Masahashi characters.

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by Steve Hall    Nov-16-07    
Topic: Industry Events, Publishing, Word of Mouth



Philly Inquirer Uses New Media (Eh?) to Promote, Spoof Old Media

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The Philadelphia Inquirer is launching a campaign called "The Return of the Flying Pigs" with the help of Gyro Worldwide. See all the creative goodies.

The campaign promotes the Philly Inquirer's increase in daily circulation, the highest among America's top 50 newspapers.

The campaign aims to both bow to and spoof traditional major motion picture marketing. It includes film trailers, magazine inserts, movie posters and other forms of traditional media that are also being heavily promoted on "new media" (online?), though we're not sure how.

Cute. That's all we can think of besides, "At least it's not an anti-piracy campaign." Because we really hate watching anti-piracy ads in movie theatres. (We paid to get in, right? Assholes.)

by Angela Natividad    Nov-12-07    
Topic: Promotions, Publishing










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