We just finished reading Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History, by CMO Steve Cone of Epsilon. (The one with the specs and the grimace.) It's a survey of propaganda that probably helped color the landscape of your life. The last chapter has tips on creating a powerline -- not a guaranteed formula, but still good stuff to keep in mind.
People exposed to an ad will probably pass judgment on it based on the visual and the most visible print. (Typically that's the tagline.) Ad-heads spend plenty of time on pictures, but few consider what impact a resonant string of words can deliver.
CD and president Kelly Simmons of bubble, Philadelphia is sharpening her ad chops by promoting her own book, Standing Still. Released by Simon & Schuster, it's about a mom who exchanges her life for her kidnapped daughter's.
Publicity includes $200,000 of online, sweepstakes, broadcast, direct mail and guerilla efforts, allegedly all bartered.
The effort includes promotional postcards ("The ultimate beach read") stuffed in women's swimsuit orders, courtesy of Miracle Suit. A radio campaign will air on B101 FM, an indie station.
And when it rains, ziplocked flyers (via Tri-County Printers) promoting the book as "the perfect read for a stormy night" will appear on parked car windshields.
Check out Simmons' e-zine, bykellysimmons.com. You could win a Tiffany's bracelet that matches the one worn by the protagonist (product placement! Nice touch).
This month the National Council of Jewish Women, Seattle is co-sponsoring performances for The Vagina Monologues at the Museum of History and Industry.
To promote the show, it put together an ad with a vag-like heart (complete with clit!) and presented it to a passel of publications.
And while papers like JT News and some synagogues had no problem posting the ad hither and yon, the Seattle Times decided to say no. (Some advice: never do that.)
Enter fist-shaking from femme-groups and synagogues alike. Our favourite quote from the article:
[Executive director of the local NCJW chapter] Lauren Simonds says the Times' refusal to run the ad "really goes against what the Vagina Monologues is all about. It just makes [the vagina] more taboo."
Here's an idea: Want to divorce the vagina from a taboo the penis just doesn't share? Bring the fight to the big leagues. Take the doors off bathroom stalls!
Cheil Worldwide put together this ad to illustrate how Samsung brings 40 percent more color to your screen than other HDTVs. The image, chosen because of its nuance in colour, is composed entirely of crayons. It ran in the Wall Street Journal and will appear in Newsweek's Feb 18th issue.
Very cool. (Avoid direct sunlight.)
Pro-femme magazine Ms. recently got a spanking in the Jewish community for rejecting the ad at left. It features images of three Israeli women in power: president Dorit Beinisch of Israel's Supreme Court, foreign minister Tzipi Livni, and speaker Dalia Itzik, above the words, "This is Israel."
The American Jewish Congress -- which submitted the ad -- said Ms. first approved it, then rejected it at the last minute under grounds it would "set off a firestorm," which, as often happens, it did anyway.
"Since there is nothing about the ad itself that is offensive, it is obviously the nationality of the women pictured that the management of Ms. fears their readership would find objectionable," deduced president Richard Gordon of the American Jewish Congress. (Because when people reject us without explaining themselves, it's obviously because we're brown.)
In response, Ms. pointed out Tzipi Livni's career and accomplishments are profiled in its current issue.
- The Denver Egoist, which covers the Colorado ad scene, is in search of an additional writer and is holding an essay contest. Check it out here.
- It seems American Idol judge Paula Abdul along with Madonna may perform during the Super Bowl. No one at FOX is confirming or denying anything and it's unclear when (and even if) either of them will make an appearance.
- Maybe because it's now OK to make movies about girls who have teeth in their vaginas, it's OK to develop an ad that looks just like the body part.
- The Green Effie Awards has announced its call for entries which will be due February 15. The Green Effies honor eco-marketing campaigns. Info here.
- January 11 is the deadline for entering MarketingSherpa'a 2008 Email Summit Awards which "recognize email campaigns that have outstanding measurable results."
- The Association of Independent Commercial Producers (AICP), announced today that entries are now being accepted for the 2008 AICP Show, The Art & Technique of the American Commercial. Entries may be submitted online here. The Show debuts on June 3rd at The Museum of Modern Art in New York.
- GSDM Creative Director Luke Sullivan has released the third edition of his book, Hey Whipple, Squeeze This.
- The Custom Publishing Council has announced its first custom content conference, Content '08: Re-thinking Branded Content in the Age of Engagement, held March 9-11 at the New Orleans Marriott.
Sassy bloggers, take note: Gawker might be down to drop you a few thou if you can raise traffic amongst its sites, which include Gizmodo, Valleywag and Defamer.
Jason Calacanis, the golden child of Weblogs Inc., looks at the compensation process as whoring for ratings. And we know from experience that whoring of any kind sets blows against sector quality.
"People are coming to blogs because they are NOT playing the ratings game! What difference does it make if a blog gets 10% or 20% traffic [spikes] if it alienates the core audience by playing the ratings game?" he says.
Remember that YouTube video of the college kid getting repeatedly Tased for hassling John Kerry? His repeated cry, "Don't Tase me, bro!" has become the most memorable quote of '07.
Editor Fred Shapiro of the Yale Book of Quotations calls it a "symbol of pop culture success," beating out Imus' "nappy-headed hos" comment.
Can you guess what the second-most-memorable quote on the list was? We'll give you a hint: "I personally believe..."
Why does Vladimir Putin deserve to be named Person of the Year? Probably because of his insightful commentary on Call of Duty 4.
Quoting from Time Magazine, the Quintura blog provides a more intuitive reason, if "imposing stability on a nation [...] at significant cost to the principles and ideas that free nations prize" can be considered more intuitive. (We'd call it "catty.")
Some might call it an improvement on last year's choice, though.