Because bodice-ripping is so last-century, Harlequin struggles to make the grade as the ages of readers increase slowly.
In addition to reworking the hot-sex-for-lonely-girls formula for today's woman under Red Dress, they're also trying to reinterpret the face of today's man candy, launching another cattle call in desperate pursuit of a man who's neither Fabio nor gangly model.
But what do you feed a woman all hopped up on Sex and the City steroids? A dumb but loyal cook? A mascara-sporting emo rocker? A Silicon Valley hipster? A vegan cowboy?
Dare we say watching a woman stripping in a YouTube video is becoming a bore? It may be but since the readers of Adrants voted Anna, the woman who reads from the new book, Punk Marketing, while taking her clothes off to be hotter than Cleo, the other woman who did the same thing for the book, we thought it would be a disservice not to give you more of what you want. So, here she is for a second time; Anna stripping while reading Punk Marketing.
Those Punk Marketing guys really know how to capture attention. In a surprise hijack of our ADHD-afflicted mental states, a bathing Cleo appears for the sultry third installment of the book's twisted "storytime with a stripper" effort. And while arguably more chaste, we like it way better than PETA's striptease state of the union.
"Business people must rise up and take back subtlety," Cleo purrs as she toys with a bar of soap. Interesting point. And we're appalled that we sat through all 4.5 minutes of it. If this is indeed the best way to capture an antsy websurfer's attention, how best to capture a reader's? Does the book come with illustrations?
Catch the first and second vids here.
Damn! How's a guy expected to finish a marketing book when it's read to you by a woman sitting on a bed slowly removing her clothing? One would think the
publisher authors of this marketing book, Punk Marketing, would at least want you to finish the book before another sort of finish unexpectedly occurs. [Ed. OK, that's just gross! Who the hell wrote that?] This is the second disrobing hottie video the publishers authors have released to promote the book. In the first, the model, Cleo, disrobes on a plush rug in front of a fire. In the second, she's on a bed. In both cases, she's reading excerpts from the book. In both cases, we watched the video instead of picking up the book which has been on the desk in front of us for three weeks. OK. We admit. We've read some of it and we like it.
Whether this goes anywhere or not is anyone's guess but no one thought the online ad banner would become what it is today either. A new online magazine, Dormant Forces, has launched and will be supported by what it calls an AdFrame designed to elicit "curiosity clicks." The Adframe consists of small, subtle squares with nothing but the advertisers name or tagline. Clicking the square takes the visitor to the advertiser's site. The publisher plans to do a similar thing in the printed version of the magazine. Anyone care to predict the future of this venture?
In a mash up of a webcam stripper video and that news show where the anchors strip while reading the news, the authors of the book, Punk Marketing, have placed a video on YouTube in which a bespectacled, smart-looking, sexy woman, Cleo, reads an excerpt from the book while slowly removing her clothing. It's hard to pass judgment on this one since there are two ways to go with it. Close your eyes and listen leading you to believe you are present at a fancy book reading event or open your eyes, turn down the sound leading yo to believe you are just enjoying yourself watching many of the thousands of webcam stripper video floating about the web. So, as a dutiful reporter, we think we're going to have to watch this again...and again...and again to properly assess the effort and offer you a fair and balanced report. Pardon us while we click the Play button again.
AdJab's Chris Thilk told us a few weeks ago AdJab would be ceasing its operations at the t'end of January. Well, the end of the month is here and that last jab has been published. Four of the main contributors to the site, Chris Thilk, Tom Biro, Adam Finley and Bob Sassone leave their parting thoughts and send AdJab off into the good night. We're told all of its content will live on to be forever indexed by Google and referred to by those of us in the advertising industry.
- Former Gawker Founding Editor Elizabeth Spiers, now founder of Dead Horse Media plans to launch several new blogs. One will cover organic living.
- Online ad spending is predicted to increase 18 percent in 2007 while media spend in other media decline.
- If you want the background behind those 20 websites Toy, New York created for OfficeMax, here's the video that recaps the project.
- Apparently, consumers aren't the only ones having trouble understanding a brand's positioning. In a recent Louws Management Corporation study, it was found just 1/4 could clearly articulate their company's brand positioning. Oops.
- Incumbent Riney is out of the Sprint Nextel pitch. Goodby, O&M and Y&R remain.
- Boobs and bikinis are now hawking coffee at coffee shops.
If you're a small publisher and you want to insure you are getting the most revenue you possibly can from your advertisers, you might want to check out the just launched RMX Direct from Right Media, a service that pits inventory-bidding ad networks against each other and serves the highest paying one to the publisher. Automatically. Currently, RMX Direct has nine ad networks in its system but publisher can add as many others as they want and pit them against the existing networks for bidding.
We'll admit it's one of the few sites we've been to that actually does a good job explaining what the company does and how it can benefit the parties involved: advertiser, publisher and ad network. While we haven't used the product, if you're trying to maximize revenue as a publisher, it sure sounds like something one should check out.
Part way through reading George Parker's new book, MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, we informed George we had found the perfect coaster for our scotch. Amused, he agreed but told us to get off our ass and read the book. We did. And we can whole heartedly tell you you should too. With or without a glass of scotch. The man has things to say and things you won't hear from your average "I'm a hot shit marketer and everything I say is gold" flatulence. The man has been through it all and he has no problem telling marketers they don't need Madison Avenue for all their marketing needs.
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