Industry Newsletter Adotas Sold

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Today, rumors were afloat industry newsletter Adotas had been sold. A quick IM to Founder and Publisher Pesach Lattin confirms the rumor but Lattin wouldn't say to whom the publication was sold only that "small group of industry execs" were involved. He promised full details of the sale would be released Monday.

Lattin has sold his position in Adotas outright and will no longer be involved with the online newsletter. Lattin, long involved with online publishing including the famed AdBumb told us the reasoning behind the sale. saying, "After 6 years of publishing interactive advertising publications, I have decided that it is time to focus 100 percent on Vizi|Media and our growing business." So there you have it. The man behind the often controversial AdBumb has left the publishing building for different pastures.

by Steve Hall    May- 2-07    
Topic: Online, Publishing



Mochila Introduces Ad-Supported Multimedia Player For Publisher

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Mochila, a service that provides publishers a place to buy and sell content, has introduced the AdMatch Player, a branded multi-media player that lets publisher customize video offerings. It offers up a sort of content marketplace from which publishers can choose con tent and share in the revenue gleaned by ads served through the player. Content will be available from asap, Associated Press, blipTV.com, EFE, Ford Models, The Health Central Network, ITN Source, Lonely Planet, MeeVee, Mobi Jokes, Red Herring, Rodale, ShermansTravel.com, SmashTube, South China Morning Post, Tiempos Del Mundo, and Vibe Media Group. ans others.

by Steve Hall    Apr-19-07    
Topic: Online, Publishing



Harlequin Hunts Down Real Men for Post SatC Generation

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Because bodice-ripping is so last-century, Harlequin struggles to make the grade as the ages of readers increase slowly.

In addition to reworking the hot-sex-for-lonely-girls formula for today's woman under Red Dress, they're also trying to reinterpret the face of today's man candy, launching another cattle call in desperate pursuit of a man who's neither Fabio nor gangly model.

But what do you feed a woman all hopped up on Sex and the City steroids? A dumb but loyal cook? A mascara-sporting emo rocker? A Silicon Valley hipster? A vegan cowboy?

by Angela Natividad    Mar-24-07    
Topic: Brands, Online, Publishing



Adrants Poll Winner Anna Strips Again For Marketing Book

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Dare we say watching a woman stripping in a YouTube video is becoming a bore? It may be but since the readers of Adrants voted Anna, the woman who reads from the new book, Punk Marketing, while taking her clothes off to be hotter than Cleo, the other woman who did the same thing for the book, we thought it would be a disservice not to give you more of what you want. So, here she is for a second time; Anna stripping while reading Punk Marketing.

by Steve Hall    Mar-12-07    
Topic: Campaigns, Good, Promotions, Publishing, Racy, Video



Punk Marketing Returns with Bathing Cleo

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Those Punk Marketing guys really know how to capture attention. In a surprise hijack of our ADHD-afflicted mental states, a bathing Cleo appears for the sultry third installment of the book's twisted "storytime with a stripper" effort. And while arguably more chaste, we like it way better than PETA's striptease state of the union.

"Business people must rise up and take back subtlety," Cleo purrs as she toys with a bar of soap. Interesting point. And we're appalled that we sat through all 4.5 minutes of it. If this is indeed the best way to capture an antsy websurfer's attention, how best to capture a reader's? Does the book come with illustrations?

Catch the first and second vids here.

by Angela Natividad    Feb-27-07    
Topic: Online, Promotions, Publishing, Racy, Video



'Punk Marketing' Continues Its Stripper Video Promotions

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Damn! How's a guy expected to finish a marketing book when it's read to you by a woman sitting on a bed slowly removing her clothing? One would think the publisher authors of this marketing book, Punk Marketing, would at least want you to finish the book before another sort of finish unexpectedly occurs. [Ed. OK, that's just gross! Who the hell wrote that?] This is the second disrobing hottie video the publishers authors have released to promote the book. In the first, the model, Cleo, disrobes on a plush rug in front of a fire. In the second, she's on a bed. In both cases, she's reading excerpts from the book. In both cases, we watched the video instead of picking up the book which has been on the desk in front of us for three weeks. OK. We admit. We've read some of it and we like it.

by Steve Hall    Feb-16-07    
Topic: Good, Publishing, Racy, Video



Online Magazine Introduces New AdFrame Ad Unit

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Whether this goes anywhere or not is anyone's guess but no one thought the online ad banner would become what it is today either. A new online magazine, Dormant Forces, has launched and will be supported by what it calls an AdFrame designed to elicit "curiosity clicks." The Adframe consists of small, subtle squares with nothing but the advertisers name or tagline. Clicking the square takes the visitor to the advertiser's site. The publisher plans to do a similar thing in the printed version of the magazine. Anyone care to predict the future of this venture?

by Steve Hall    Feb-14-07    
Topic: Online, Publishing, Tools



Marketing Book Promoted With Intellectual Strip Video

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In a mash up of a webcam stripper video and that news show where the anchors strip while reading the news, the authors of the book, Punk Marketing, have placed a video on YouTube in which a bespectacled, smart-looking, sexy woman, Cleo, reads an excerpt from the book while slowly removing her clothing. It's hard to pass judgment on this one since there are two ways to go with it. Close your eyes and listen leading you to believe you are present at a fancy book reading event or open your eyes, turn down the sound leading yo to believe you are just enjoying yourself watching many of the thousands of webcam stripper video floating about the web. So, as a dutiful reporter, we think we're going to have to watch this again...and again...and again to properly assess the effort and offer you a fair and balanced report. Pardon us while we click the Play button again.

by Steve Hall    Feb- 6-07    
Topic: Good, Publishing, Video



One Final Jab From AdJab As Its Plug is Pulled by AOL

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AdJab's Chris Thilk told us a few weeks ago AdJab would be ceasing its operations at the t'end of January. Well, the end of the month is here and that last jab has been published. Four of the main contributors to the site, Chris Thilk, Tom Biro, Adam Finley and Bob Sassone leave their parting thoughts and send AdJab off into the good night. We're told all of its content will live on to be forever indexed by Google and referred to by those of us in the advertising industry.

more »

by Steve Hall    Jan-31-07    
Topic: Publishing, Weblogs



Blogs Launch, Online Ad Spend Up, Toy Explains, Brands Clueless

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- Former Gawker Founding Editor Elizabeth Spiers, now founder of Dead Horse Media plans to launch several new blogs. One will cover organic living.

- Online ad spending is predicted to increase 18 percent in 2007 while media spend in other media decline.

- If you want the background behind those 20 websites Toy, New York created for OfficeMax, here's the video that recaps the project.

- Apparently, consumers aren't the only ones having trouble understanding a brand's positioning. In a recent Louws Management Corporation study, it was found just 1/4 could clearly articulate their company's brand positioning. Oops.

- Incumbent Riney is out of the Sprint Nextel pitch. Goodby, O&M and Y&R remain.

- Boobs and bikinis are now hawking coffee at coffee shops.

by Steve Hall    Jan-31-07    
Topic: Online, Publishing, Research, Weblogs










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