You have to pardon the Rovion-powered blather which greets you as you visit this page of Boston-based agency Winsper Inc. which promotes its latest white parer, The 6Ps of Luxury Marketing (yes, you have to fill out a form to get it but it's a really short one). While Winsper Inc. President Jeff Winsper might appear to sound like any other Rovion-powered wind bag usurping the peace and quiet of your website travels, the man is smart. And knowledge of this comes first hand having worked with the man for four years. So give the guy a break for his Rovion rambles.
Anyway, the agency has published this white paper which, like those 5Ps (or is it 4?) of marketing, examine people, product, passion, pleasure, purpose and price as they relate to marketing luxury products. It's insightful. It's informative and it does a nice job explaining the process of luxury marketing, something Winsper Inc. has been doing since it launched five years ago.
There is life after Wieden + Kennedy's 12 school. Though not necessarily in advertising. After Rudy Adler completed his stint at WK12, he set out to document life on the U.S./Mexico border and called his work The Border Film Project. He and those that worked with him provided cameras to undocumented migrants hoping to gain entry into America and to the American Minuteman trying to stop them.
Adler has launched a website that documents the project and shares the pictures taken during the project. There's also a recently released book, Border Film Project, which is being sold on Amazon, in bookstores and in American Apparel stores.
Of the project, Adler tells us, "As a writer, it definitely inspires my creative process and keeps things interesting." Indeed. Inside the walls of a creative conference room is, ironically, the last place from which inspiration usually unleashes itself.
Perhaps giving eMarketer a run for its money, a new site and newsletter, MarketingCharts from Watershed Publishing, publisher of MarketingVOX and MediaBuyerPlanner, has launched to provide marketers with charts, graphs, tables and all manner of data for marketers, advertisers and agencies.
We are told, "Content will focus on daily updates of key marketing data, both traditional and interactive, and daily stories digesting the latest studies and other data-intensive developments. Users will be able to download Excel files of data for their own use." The site will be edited by former MarketingVOX editor Vahe Habeshian.
First there was the website. Then there was the email newsletter. Then there was the RSS feed. And then came the Adrants Twitter Feed. Yes, for all you Twitter addicts, we now have a Twitter feed. And since we have a Twitter feed, you can now get Adrants news via IM or on your mobile phone because that's all part of the beauty of Twitter. So go nuts. You know you love it.
In what could be labeled either a twist-the-story rant or an insightful examination of the double standard brands may or may not apply when they associate themselves - or choose not to - with nudity. Drunken Stepfather's Jesus Martinez is miffed marketers won't advertise on his site because he occasionally features nude images but they will advertise on Jane's Get It Together blog where, recently, fully nude images of woman's breasts have been proudly displayed alongside national advertisers such as Thermasilk, Oakley and Dove.
Should the morality police be called for this serious transgression of double standards or should we all relax because, in this case, context is everything. Drunken Stepfather, an endlessly amusing site focusing on celebrity news, features somewhat racy imagery and occasional nudity. Jane's Get it Together blog features reader-submitted nude pictures highlighting breasts as part of the magazine's Guide to Breast Health. Again, context. Breasts as arousing sex object versus breasts as body part in need of care just like any other body part.
Apparently there's art to emo. Positing that faking sexual androgyny and and crying into your pillow is a legit lifestyle (who said it wasn't?), self-proclaimed "o.g. emophiliacs" Leslie Simon and Trevor Kelley push their new novel Everybody Hurts: An Essential Guide to Emo Culture.
Learn how to interact with the world through unwashed hair and red-rimmed eyes. Jasus. How much Linkin park can one really take in a day?
The book's getting a push on MySpace. Users thus far have given it a rating of 53.3 percent. And lest you be confused, that's not sub-par, that's failure. Sing about that, baby.
- Apparently, the much anticipated ABC Caveman sitcom based on the Geico ad campaign really sucks.
- But he gets to be an action figure.
- Cynopsis Digital reports, "American Eagle Outfitters is sponsoring It's a Mall World, its first original series for the web. Shorter three-minute versions of the comedy will premier on air during MTV's Real World from August 1."
- Publicis has re dubbed Modem Media Publicis Modem. OK, then.
- If you're cool enough to work in advertising then you're probably cool enough to read Chasing Cool.
- We've all spent countless hours wasting time in pointless meetings and have passed the time by, perhaps, doodling on the equally pointless meeting agenda. This guy turned his doodling into a business.
- Diet Pepsi does 90210. Anachronistically. And badly.
Today, rumors were afloat industry newsletter Adotas had been sold. A quick IM to Founder and Publisher Pesach Lattin confirms the rumor but Lattin wouldn't say to whom the publication was sold only that "small group of industry execs" were involved. He promised full details of the sale would be released Monday.
Lattin has sold his position in Adotas outright and will no longer be involved with the online newsletter. Lattin, long involved with online publishing including the famed AdBumb told us the reasoning behind the sale. saying, "After 6 years of publishing interactive advertising publications, I have decided that it is time to focus 100 percent on Vizi|Media and our growing business." So there you have it. The man behind the often controversial AdBumb has left the publishing building for different pastures.
Mochila, a service that provides publishers a place to buy and sell content, has introduced the AdMatch Player, a branded multi-media player that lets publisher customize video offerings. It offers up a sort of content marketplace from which publishers can choose con tent and share in the revenue gleaned by ads served through the player. Content will be available from asap, Associated Press, blipTV.com, EFE, Ford Models, The Health Central Network, ITN Source, Lonely Planet, MeeVee, Mobi Jokes, Red Herring, Rodale, ShermansTravel.com, SmashTube, South China Morning Post, Tiempos Del Mundo, and Vibe Media Group. ans others.
Because bodice-ripping is so last-century, Harlequin struggles to make the grade as the ages of readers increase slowly.
In addition to reworking the hot-sex-for-lonely-girls formula for today's woman under Red Dress, they're also trying to reinterpret the face of today's man candy, launching another cattle call in desperate pursuit of a man who's neither Fabio nor gangly model.
But what do you feed a woman all hopped up on Sex and the City steroids? A dumb but loyal cook? A mascara-sporting emo rocker? A Silicon Valley hipster? A vegan cowboy?