YouTube Overlays, Foursquare Plays, American Apparel Displays

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- Foursquare was all the rage at SXSW this year. And they had a killer party with Ashton Kutcher in attendance. Now a new, location-based app, CauseWorld, allows you to check in to a box of Tampax. And other products. For charity. So it's all OK.

- YouTube now offers something else to distract us from the video we are viewing: ad overlays.

- In partnership with LookBook, American Apparel has figured out how to pimp itself without resorting to near naked teens in underwear.

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by Steve Hall    Mar-18-10    
Topic: Industry Events, Publishing, Social, Specialty, Video



New York Times Awards Gothamist's Hatred With Massive Ad Buy

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Apparently, Gothamist editor Jake Dobkin has no love for the New York Times and he made that very clear with scathing post on his Facebook page last month. That didn't seem to dissuade the Times from tossing a bunch of money Gothamist's way for a site-swallowing wallpaper ad. Nor did Dobkin's hatred of the Times stop his organization from accepting the Time's money.

You see? There really is a separation of church and state. That or, as Gawker posits, "Bitch, we OWN you."

by Steve Hall    Mar- 9-10    
Topic: Newspaper, Publishing, Strange, Weblogs



Where the Hell Is Matt Harding? In A New Book

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Remember the Where the Hell is Matt guy, Matt Harding? He was the guy that made goofy videos of himself doing a goofy dance in different places all over the world. The videos became a viral sensation and Stride gum eventually sponsored his videos.

The videos were heavily in the "feel good" category and simply by dancing with people in different countries all over the world, he made it seem like all the worlds problems could easily be erased if we all just danced with Matt.

Well, Matt's out with a book now that focuses on his travels, his videos, who he met on his travels and how the whole thing started.

by Steve Hall    Jul-23-09    
Topic: Publishing



1-800 Flowers Intern Wins Killed Ideas Book

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Remember that contest we held last week? Of course you don't so we'll tell you about it again. Those who correctly guessed the color of the bikini the girl sleeping on the couch at Cannes had on (green), would be entered into a drawing to win a copy of Killed Ideas, a blurb-produced book highlighting fifty ideas that were never produced.

Now that you're all up to speed, we're pleased to announce Ryan Kiernan, a brand communications intern at 1-800 Flowers won the drawing. We;ll be sending him a copy of Killed Ideas soon

by Steve Hall    Jul- 2-09    
Topic: Announcements, Publishing



Newsflash! Bob Garfield Asks Adrants to Cover His New Book

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Bob Garfield has never had kind words for what we do here at Adrants. And we've rarely had kind words for what the man does over at Advertising Age. But, he's been around forever and he deserves our respect. And he's going to get.

We're going to kindly mention he's out with his long-awaited new book, The Chaos Scenario. It's an expanded version of several essays he wrote a few decades ago (OK, years) about how the drastic changes in the media landscape are killing advertising as we know it. Or at least that's what everyone says it's about. We haven't read the thing yet.

The book will be out on Kindle in July and will release August 3 as a paperback. What, Bob, no hard cover?

Like Howard Stern used to intone "permanent record" as part of a shtick, Garfield, on the promotional site, intones, "The Powers That Be" as he refers to the shifting changes occurring with mass media.

So, like a dutiful advertising media outlet, we urge you to check out Bob's book and his website. We're sure you'll hurry back and let us know what you think.

by Steve Hall    Jul- 1-09    
Topic: Publishing



Pigs, Guns, Champagne, Gargantuan Breasts Promote Book

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Described as a "brilliant riposte to the current financial climate and the champagne fueled jungle," a debut novel from James Palumbo is getting some promotion with a dark, noire-style video complete with old school gangster-style slayings, gallons of champagne, freaky pig-headed people and breasts so big they need a wheeled cart to support them.

The book, available July 1, is about a society gone wrong. A society in which reality channel Shit TV (yes, that's what it's called) has overtaken the small screen and filled it with "homicidal dwarfs on rollerblades and obese mamas in tutus." Title character, Tomas, has had enough and with the help of his tommy gun, he hopes to eradicate the world of this filth.

An additional two promotion videos will be added to the site on July 3 and July 10.

by Steve Hall    Jun-29-09    
Topic: Promotions, Publishing, Strange, Video



Vote For Your Favorite Killed Idea. Win A Copy of the Book

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The votes are rolling in for the Killed Ideas People's Choice Award. Following the selection of the top fifty Killed Ideas that appear in Killed Ideas Volume I, the fifty were put to the vote. While the voting won't be final until the end of the month, several Killed Ideas have risen to the top of the list.

Oddly, work done as a studio mark for a movie is looking good as is a wine label design for BFrank wine. Also looking good is a website design for a church and a pro-reading campaign. At the end of the month, the final tally will be released.

Now for the fun. I have six Killed Ideas books to give away. If you can answer the following question correctly, you'll be entered in a drawing to win one of the books. What color bikini is the girl sleeping on the couch at Cannes wearing? The answer is here on Adrants, You just have to find it. Send your answer to killedideas@adrants.com.

by Steve Hall    Jun-24-09    
Topic: Promotions, Publishing



Creative Director Searches For Meaning of Life on a Branded Planet

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Former Y&R CD James Othmer will publish a new book in September entitled ADLAND: Searching for the Meaning of Life on a Branded Planet. Othmer describes the book as "a semi-memoir about the past present and future of advertising."

Since it's Cannes week, Othmer agreed to share a Cannes-related passage from the book. It's the first line from his chapter about Cannes 2008:

"The future of advertising is hunched over in the center of Boulevard de la Croisette outside a tiny yet unthinkably crowded cafe on the French Riviera at 4:18 AM, hands on tanned yet wobbly knees, uncertain whether she will succumb to the excesses her industry has bestowed upon her and puke, call it a night and stumble back to her overpriced, mega-agency-sponsored hotel room, or gather her wits, her stomach and her constitution and rally to take her skills to another, more exciting place where the party is just getting started."

Yup, things haven't changed much at all. The future of advertising is clear: awards, company-funded trips to exotic locales and lots and lots of alcohol.

by Steve Hall    Jun-24-09    
Topic: Publishing



Jayson Stark Autograph Tells Doting Dads They're 'Worth the Wait'

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Under the premise that a signed copy of Worth the Wait is the perfect gift for Father's Day, Pennsylvania-based retailer The Frame Game sent out an email blast inviting subscribers to a book signing for ESPN's Jayson Stark, who wrote the aforementioned title.

Any mention of being Worth the Wait brings to mind Christian promise rings and WWJD wristbands, but the book is actually a collection of stories about the 2008 Phillies, as illustrated by an image of Stark clutching a ball with a bronze batter, mid-swing, behind him.

We can appreciate the call to pause, but the illustration's about as bamboozling as the title: at first glance, it looks uncomfortably like Stark's about to get clocked from behind.

by Angela Natividad    Jun-11-09    
Topic: Events, Promotions, Publishing



Gawker Media Acquires BooodCopy. No, Really. It's True!

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Yesterday, we mentioned Gawker Media announced the acquisition of the blog BloodCopy. We also mentioned it had to be a joke. Well, it is and it isn't. The long-running blog is part of a Campfire-created campaign for HBO's True Blood. Since it's inception, BloodCopy has kept in-story, increasing its fanbase of vampire culture lovers and show fans.

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by Steve Hall    May-27-09    
Topic: Campaigns, Promotions, Publishing, Strange, Weblogs







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