Not that we didn't all know this already but here, thanks to Gawker's ever transparent editorial staff, is proof positive, albeit embarrassingly for Hyperion who forgot to turn off "track changes" prior to sending its release, all press release quotes are fabricated and that no human being actually utters the wording we read every day in news articles pulled from releases.
Oh, good God, not another daily email newsletter about marketing and advertising. Yes, BrandWeek has joined the fray of daily ad news pushers, upping its frequency from weekly to daily. We're not sure the industry is ready for yet another Inbox-clogging newsletter. Nothing against BrandWeek but they just might be unlucky recipient of the great "I'm mad as hell and I'm not going to take this anymore" industry-wide email unsubscribe movement of 2006.
There's just way too much duplicate news out there. We know. We subscribe to every advertising-related newsletter there is drinking in each and every publisher's take on the day's news. We don't do it because we like killer frequency in our daily news consumption strategy. We do it for you, loyal readers, so you don't have to suffer the indignity of having to read 13 versions of the same story from 13 different sources 13 different times each day. There's only so much news any given industry can genetrate and there's only so many different twists to the same story that can be applied.
That's just so not the way to thrust readers into a Slate story about what gifts not to give. Or, maybe it is. After all, doing that to a puppy isn't exactly a nice gift to give now is it? Especially when your kid is watching. Courtesy Gawker.
Writing a chapter (pdf) for Nancy Vonk and Janet Kestin's book Pick Me, U.K. creative Brian Millar blames Bill Bernbach's Volkswagen campaign for forty years of advertising sameness. Perhaps that it a bit of a stretch but his piece does contain some good commentary on how insights can lead to great creative. He must have read Phil Dusenberry's Then We Set His Hair on Fire.
After months of rumors and hinting, we've learned AdBumb is being sold and sister sites 92.5 and New Media Reports are being folded. Publisher Pace Media is, on January 6, 2006, launching Adotas, a blog formatted site which will be staffed by writers from the three publications. After spotting an initial design of the site Spunker's Ben Popken writes, "Pace sales guy Ron Cummings the Second told me that if I act now, I can get 400k impressions for only $20,000, a $47,500 value. Furthermore, he said 'Since we are both located in New York let me know what kind of food you like and I can meet you for a lunch meeting.' Ron, my favorite food is green spam and eggs." Ouch. Here's a screenshot if the site has moved.
Following a MediaPost Real Media Riff's column that roasted Ad Age for an editorial cover wrap attached to 1,000 copies of the magazine distributed at ad:tech in early November, Ad Age's Rance Crain, today, offers up a mea culpa and apologizes for what MediaPost deemed a serious ad/edit line crosser. Apparently unbeknownst to the magazine's management, including Crain and Editor Scott Donaton, a last minute deal was struck between someone at Ad Age and a company called SpecificMEDIA to adhere a front page cover wrap that appeared to look like news content and distribute it at ad:tech. Crain writes David Klein, publishing and editorial director of the Ad Age Group, sent an email to the magazine's staff stating, among other things, the publications credibility had been damaged by the wrap. Crain also makes no excuses for misjudgment.
In a nod to an American Business Media "Editorial Integrity: Under Assault?" panel Crain moderated last week, he noted readers have increased protection from "overzealous advertisers" by blogs and other journalists who will call out moves such as this cover wrap debacle. It's encouraging that Ad Age chose to publicly deal with this issues as it could very easily have simply swept it under the rug and moved on. Welcome to the conversation, Ad Age.
Of course, the edit has been fixed now, but some rogue Yahoo edit-bot saw fit to remove Vice President Cheney's first name from a Gawker Media Wonkette post that appeared on Yahoo as part of a recent content deal because Yahoo thought Wonkette was talking about another sort of Dick. We wonder if Yahoo, knowing Gawker Media's propensity to tell it like it is, slapped a filter on the deal so as to circumvent any nasty words finding their way onto its precious pages. Well, just like contextual advertising gone haywire during natural disasters, it appears bots can't handle dick the way humans can.
Next week's Sporting News sure looks interesting as indicated by this front cover image sent to us with a note speculating its roots: "Perhaps it has something to do with Sporting News general manager Jim Borth formerly being the head of circulation at Dennis Publishing." Perhaps, indeed.
While out and about at favorite "preferred divey Chinatown karaoke bar, Winnies, Gawker spotted a bit of bathroom stall commentary on recently launched OK Magazine that, we're sure, the publisher won't be too happy to see.
Joe Jaffe has coined the term, "UNM2PNM," which stands for "Use New Marketing to Prove New Marketing." Jaffe's manifestation of that term consists of promising a free copy of his new book, Life After The 30-Second Spot, to anyone who promises to review it. Each week, Jaffe will summarize the progress of the project with short notations on who has requested the book and what they've said about it.
Some might call it self-promotion but it's not. It's simply placing the product, his book, in front of an audience who can influence others to buy it therefore making his writing efforts pay off. After all, when a writer spends a few months or a year writing something, some income might be nice. It's no different than a large company spending years an millions in R&D. There's an expectation there will be a payoff. In Joe's case, that payoff may be money or it may be more exposure in the industry which might lead to more consulting work.
We've read half of Joe's book so far, which we received well in advance of this current promotional effort and we can say we like it so far. Joe has done a nice job summarizing the current state of the industry and why the :30 spot, in its current form, is a losing proposition. The latter half of the book promises ten approaches marketers can use to survive in our rapidly changing world of advertising. We promise a full review when we've finished the book.