Neil Boorman is going to gather together all his branded possessions, place them in a pile, douse them with lighter fluid and set the whole thing on fire. He's doing it as some sort of protest against the ruling power brands have over an individual's life and one's definition of that life. Of course, in a sick twist, he's doing it all to promote his own brand, a new book called Bonfire of the Brands.
Yahoo is previewing their new homepage layout and has a video from founders David Filo and Jerry Yang explaining the change. As with all other recently launched sites, Yahoo has moved to the wider 1024 width, up from 800. It's a pain resizing the broswer window all the time so the sooner everyone (including uss) moves to 1028, the better. The new Yahoo have navigation button along the left side and Yahoo services such as Mail, Messenger, Music, Movies and Weather to the top right. It's not bad looking but one does wish for the good old days when yahoo was the search and directory giant with a no-fuss inteerface like Google currently has. Oh well, Yahoo went content and Google is sticking with search.
Copyranter points us to Gawker today where the New York gossip site has, with the click of a button, allowed its readers to banish all ads from the site except for evian water who is sponsoring a detoxed version of the site for two weeks. Once the button is clicked, all ads disappear except for some subtle mention of evian, some soothing snow-capped graphics and a means for those who publish an RSS feed of their site to "detox" their own RSS feed. The sponsorship was done in partnership with Mediavest and Feedburner. This is what the Adrants RSS feed looks like "detoxed."
Software developer Teletype has filed a suit against the Audit Bureau of Circulation alleging the organization turned a blind eye to Laptop magazine's inflation of its circulation. The suit, filed last week according to Newsday, names Laptop publisher Bedford Communications, Bedford executives Edward Brown and John Jay Annis, defunct distributor Inflight Newspapers and former Inflight executive Remy Lehner. In the suit, Bedford is accused of paying Inflight "to accept delivery of tens of thousands of copies of Laptop magazine each month in return for paperwork showing that Inflight had 'accepted' the copies for distribution" but were never delivered.
Advertising Age has a very cool new design. It feels much more contemporary and easier to dive into. It's taken on a wider width as many recent relaunches have. The headlines are easier to read. The redesigned email newsletters look great too. The contents of the print edition will be available to subscribers Sunday night. It's all a welcome change.
While we like articles that quickly come to the point, one letter Page Six stories, well, even Page Six needs at least a couple sentences to maintain interest. Take a look at this Page Sixe page Bucky Turcosent us. Relieve us from what book? Oh, and that contextual ad placement? Priceless.
From time to time over the years we've featured billboard spoofs from Dribbleglass. They are always funny, always twisted. Perhaps because they've amassed such a large collection of tricked out billboards, they've just published a book called Twisted Billboards along with a set of refrigerator magnets that feature the boards. Slap a couple on your fridge and tell your friends that's what you do for a living. It'll make for a far more interesting conversation then showing them your actual work.
Adweek Magazines today released its magazine "Hot List," honoring the inustry's best publications and the people behind them. People magazine is the top winner, ranking No. 1 on the list, with Managing Editor Martha Nelson named Adweek's Editor of the Year. Rounding out the list are O, Real Simple, US, More, Lucky, In Syle, Cooking Light, Glamour and Teen Vogue.
Selection to Adweek Magazine's annual "Hot List" is based on several factors, including ad page and revenue gains, performance within a magazine's competitive category, circulation gains, interviews with media buyers and consultants, and Adweek's own editorial judgment. Magazines must have at least $50 million in advertising revenues and publish ten issues or more annually. The entire report can be viewed here (pdf).
Boing Boing points to a story about a college student whose idea of placing a magazine in a removable label of bottles has gone into production. The student, Joanna Wojtalik came up with the idea to bypass traditional distribution channels and formed ModernMedia Concepts to bring her idea to life. The company's first magazine, iLove will be female focused and affixed to bottles of water sold in convenience stores, grocery stores and gas stationsaus throughout Australia.
The Wall Street Journal reports Time Inc. has plans to launch a Web site called Office Pirates in the next few weeks which will target young male's hoping to make up for poor ad-page performance at the company's men's titles. The idea behind Office Pirates is to rebirth an era "that once allowed Wall Street's bawdy and frat-boy humor to spread quickly among financial institutions."
No one at Time Inc is talking about the site and former Maxim magazine editor Mark Golin who is behind Office Pirates has refused requests for interview hoping, as the Wall Street Journal surmises, the site takes on a non-promotional "fucked company"-like aura and grows organically. The Sports Illustrated sales team is said to handle ad sales for the site which is hoping for sponsorship sales rather than banner sales.