Book Promoted With 'TwattyGirl' Apparel

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Having gone to trademark court to prove the word "TwattyGirl" is "not immoral or scandalous," let alone referential to a particular female body part, New York-based hedge fund executive Precious Marlowe (again, who names their kids like this?) has launched an apparel brand called TwattyGirl. According to the press release, the line is "designed for independent, sexy, bold, outspoken women from 18-45 and is inspired by the main character, TwattyGirl, in Marlowe's forthcoming novel – 'Bulletproof –Things Twattygirl Told You, But You Didn't Want to Hear.'" Of course, this whole thing is just a stunt to promote the book.

The line will include t-shirts with inspirational slogans or "twattyisms" along with lingerie, jewelry, baseball caps and greeting cards.

by Steve Hall    Jul-21-05    
Topic: Publishing, Specialty, Strange



McGraw-Hill to Sell Textbook Ads

Likely to be viewed with as much acceptance as Catholic nuns running around in thongs, textbook publisher McGraw-Hill Ryerson plans to sell ads in textbooks used by Canadian college students. So in the middle of college physics when Brad Pitt stares up and asks, "Honey, Want A Heineken," the professor shouldn't be all that surprised when all the females in class suddenly start squirming in their seats completely forgetting that E=MC2.

by Steve Hall    Jun- 9-05    
Topic: Publishing



Harlequin Uses 'Mr. Romance' Winners to Promote Books

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Because navel gazing isn't just for men, we thought we'd let you know trashy novel publisher Harlequin has tapped Oxygen Network Mr. Romance winner Randy Ritchwood and Viewer's Choice winner Andrew Larson to grace the covers of the company's new novel covers. All this to promote books.

by Steve Hall    Jun- 2-05    
Topic: Publishing



New York Times Reporter Joins Ad Age

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Advertising Age announced three editorial additions "designed to strengthen its global leadership position in coverage of the advertising, marketing and media industries."

Effective June 15, Nat Ives will join Advertising Age as a media reporter covering the publishing industry and corporate media strategies. Ives has been at The New York Times since 2001, where he wrote hundreds of stories on advertising and media, many of them focused on the exploration of new forms of marketing.

I wonder what Stuart Elliott thinks of this.

more »

by Steve Hall    Jun- 1-05    
Topic: Publishing



Meredith to Acquire G + J For $350 Million

After overpaying for Fast Company, becoming embroiled in Rosie O'Donnell's freaked out life and getting caught inflation its circulation figured for Rosie and YM, G + J has thrown in the towel and is selling itself to Meredith Corporation. Meredith, who will become the country's second largest publisher behind Time Inc. after the acquisition, will get G + J's Parents, Child, Fitness and Family Circle. G + J will try to sell Fast Company and and Inc. on its own before June 30, the date the Meredith/G + J deal finalizes.

Orchestrating the deal was G + J's Russell Denson who is said to be the master of prepping publishing companies for sale.

by Steve Hall    May-24-05    
Topic: Magazine, Publishing



VNU launches 'Inside Branded Entertainment'

Drawing together resources from its AdWeek, BrandeWeek, MediaWeek, Billboard and Hollywood Reporter properties, VNU Business Media has, today, launched Inside Branded Entertainment, a website reporting on branded entertainment. So far, it just appears to be an aggregation site for branded entertainment related stories pulled from the VNU stable of sites rather than originally created content.

by Steve Hall    May- 5-05    
Topic: Publishing



Brand Manager Blog Offers Client Perspective

Thirdway, a consultancy run by former brand managers, has launched a weblog, The ThirdWay Blog, intended to offer commentary from the client side. Heading up the blog is ThirdWay, Inc. President and Adjunct NYU Professor of Marketing David Vinjamuri who spent 15 years working at Johnson & Johnson, Coca-Cola and DoubleClick, among others. From a brand managers viewpoint, Ninjamuri rates television commercials and discusses what, in his and other writer's opinions works and what doesn't.

by Steve Hall    May- 1-05    
Topic: Publishing



New Female Focused Manga Magazine to Launch

Ypulse reports VIZ Media will, in July, launch a new manga magazine for young women entitled Shojo Beat. The magazine will cover art, style, design as well as romance, comedy and adventure.

by Steve Hall    Apr-13-05    
Topic: Publishing







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