MySpace Shimmies In and Out of Fancy Film Costume

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MySpace has become a total box office mouthpiece. When it's not all Silver Surfered-out, it's a poker table for Ocean's Thirteen (at left).

Littlejohn at Advertising for Peanuts wonders whether users will get turned off by the social networking darling's shameless ad-whoring (kind of like friend-whoring?) but we doubt it. If there was going to be a meaningful reaction to MySpace's games of homepage dress-up, it would've happened already. At this point we're all just watching the show go by.

Anyway, there are worse things in this life than a homepage swathed in George and Brad.

by Angela Natividad    Jun- 5-07    
Topic: Online, Sponsorship



Death Row Meal Whets Appetite for Pizza - Order Now!

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For this edition of Contextual Advertising Screw-Ups, a festive Pizza Hut ad appears atop a CNN story about a death row inmate who, for his last meal on earth, ordered pizza for a transient.

And while that was fuzzy-sweet of him, we weren't quite raring to order pizza online immediately thereafter.

(Note to Pizza Hut: add the word "killer" to campaign negative keywords.)

We do love a good contextual advertising screw-up. And because we're feeling nostalgic, let's tilt our heads and recall the time Expedia sent 35,000 troops to Iraq, or the time Microsoft sponsored the Wii contest water death, or the time a turpentine ad added texture to the tale of the pregnant girl who drank it to off herself.

by Angela Natividad    May-15-07    
Topic: Online, Sponsorship, Worst



Fox Wakes Us Up with Angry German Kid

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We don't know whether or not it's important to be the first brand to appear on a nanosite dependent entirely on video players, but after clicking on the link (resting at the deceptively named Bore Me) we know we are not going back to sleep.

Dude. That kid is pissed off. Then again, you could be singing in German (which at some point he does) and still sound like you're about to rend somebody's limbs off with your teeth.

Backstory: 20th Century Fox is the first brand to appear on the video player-hosting nanosite Bore Me. They'll be pushing interactive for 28 Weeks Later, a film that's supposed to be scary but probably won't be as addling as the screaming German spawn.

by Angela Natividad    May- 3-07    
Topic: Online, Sponsorship



Lexus Sponsors Digital Green Edition of 'The Week'

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The New York Times' Stuart Elliott reports The Week will publish an issue that focuses on environmental issues and in true tree hugger fashion, the issue will only be published online. On April 20, the issue will be available to all, not just subscribers to the magazine. Lexus is sponsoring it and will use the site to promote its hybrid vehicles.

In true fashion, Stuart goes on endlessly so if you're interested in how this will affect the magazine's readership, what other print publications have taken to online either by choice or out of sheer economics, how Lexus is challenging other media to change their game, the pop up stores Lexus created last fall in tandem with Conde Nast and Hearst, the previous promotion The Week did with Philips and this gem: "Single sponsorships, in print and on TV, are becoming popular among marketers as they seek to stand out from the commercial clutter," be sure to read the article in its entirety.

by Steve Hall    Apr- 5-07    
Topic: Good, Magazine, Online, Sponsorship



Paul McCartney is Really Into Starbucks

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In a surprise move, Paul McCartney unveils his status as premier artist on Starbucks' label Hear Music with the release of his current album under the Starbucks banner. This move marks his surprising departure from Capitol Records after 43 years.

We've been huge Starbucks fans since the early 90's. With the prominent inclusion of a Beatle on their roster, our Starbucks visits will take on the sensory experience of a menage a trois. We have chills just thinking about it.

Howard Schultz feels similar if Advertising Age is any indication. "How could a coffee company sign a Beatle?" he allegedly asked in awe. Frothy as usual, McCartney appeared before the Starbucks corporate team and wished love and kisses to everyone present, then cheerfully admonished that they all get to work: "I look forward to with all of you guys and reaching people around the world in a new way, and let's get on with it, man!"

by Angela Natividad    Mar-22-07    
Topic: Brands, Celebrity, Sponsorship



Obsessed with Golf? Now There's Help

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To fully leverage its sponsorship for the PGA tourney in Orlando, MasterCard launches Priceless, an interactive site that positions itself as a telecenter support group for the one-iron-obsessed. Magical voice response technology even syncs what consumers hear on the phone to what they see on their screens.

Based on a set of quiz questions, golf lovers can log into the site and find out how golf-obsessed they are. A major incentive to answering these questions is that afterward you get the option of registering for text messages from LPGA golfer Laura Diaz or cheats from Spaulding Smalls.

We're going to take a shot in the dark and suggest if you actually explore the site for more than a couple of minutes you are probably pretty obsessed as things stand. Like golf itself, unless you actively decide to get involved in it the site ain't terribly interesting.

by Angela Natividad    Mar-12-07    
Topic: Campaigns, Online, Sponsorship



Coulter Drops F-Bomb (Not that One), Loses Ad Revenue

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After calling John Edwards a faggot at the last Conservative Political Action Conference, several companies are arranging to pull their ads from Ann Coulter's website, now billed politically extreme by Verizon and probably others. A quick content scan makes you wonder why anyone would make a milder assessment. Guess it's a perspective thing.

With cavalier she's presently flouting Edwards' campaign letter against her alongside her blog. We want to call it ballsy but we think there's a better b-word for it.

Unless you're Kate Moss, losing endorsements is often the first sign you're slipping through the tubes, but in Ann Coulter's case it's just another notch in the figurative bedpost. It's not like she's acting out of character.

by Angela Natividad    Mar- 5-07    
Topic: Online, Sponsorship



Wrigley's and Wii Get Cozy on Candystand

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It was only a matter of time before Wrigley's Candystand, whose candy-tagged games get progressively better, would start testing waters in real gamer territory.

Candystand and Wii just joined forces in a bizarre cross-branding where Wii web games are peddled on Candystand and Candystand is totally accessible through the Wii browser.

The relationship isn't exactly low-key - within 24 hours of launching on Wii's Internet Channel, Wii.Candystand.com drew 6000 visitors and a ton of positive reviews. That is, according to Scott Tannen, Wrigley's director of global digital marketing.

This is the first branded site to link to the Wii browser, which will definitely get competitors sniffing at the door to be next in line. Candystand's content offerings are also formatted for television instead of computer monitors.

Kudos to Wrigley for creating a series of branded offerings that seem able to stand alone in gaming world. It hasn't been an easy trek, considering Candystand was first introduced in '97 - building this kind of recognition takes time. Just ask Target.

We still harbor doubts that our Socom buddies would be deeply impressed to hear we destroy the competition on Altoids Sheep, though.

by Angela Natividad    Feb-22-07    
Topic: Brands, Games, Good, Online, Sponsorship, Television



Queen Elizabeth's Granddaughter Appears in Land Rover Ad

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Oh the horror! AdPunch points to recent news Zara Phillips, the granddaughter of Queen Elizabeth II, has appeared in a Land Rover ad wearing a white gown covered in mud with the headline, "Beautifully Poised." Nice ad but it's apparently against royal protocol. Her appearance is part of sponsorship deal with Land Rover which sponsored her during her recent competition in the World Equestrian Games where she won a gold.

While the Queen might be angry, many other are just fine with her land Rover appearance. Labour Glascow East MP Ian Davison said, "Miss Phillips is to be commended for making her own way in the world. If she is cashing in on her success as a sporting star as other people do, then she is making something of herself."

Is this the end of royalty as we know it? Or is this just the natural way of things? Those in the U.K., please enlighten us.

by Steve Hall    Dec-12-06    
Topic: Celebrity, Newspaper, Sponsorship, Trends and Culture



Danica Patrick Godaddy Super Bowl Spot Not Guaranteed

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During a press conference held today at Victory Lane in Arizona with GoDaddy CEO Bob Parsons and Andretti Green Racing's Danica Patrick who has signed a deal with GoDaddy to be a "GoDaddy Girl," Parsons could not guarantee Patrick's appearance in either of the two Super Bowl 2007 spots for which the company has contracted. It's unclear whether or not the spots will feature long time GoDaddy Girl Candice Michelle either but Parsons, ever the cagey one, did clarify both will be in several spots for the company in the near future. When asked when we might see a version of the completed Super Bowl spot, Parsons replied, "Game day, unless it's banned." Then we'll be able to see it online prior to the game.

more »

by Steve Hall    Dec- 5-06    
Topic: Brands, Celebrity, Good, Sponsorship, Super Bowl 2007








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