Old Spice Stakes Claim to Tony Stewart's Armpits

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If we ever thought Old Spice was past its prime, we were horribly wrong. We should have guessed they had long-term comic genius when they enlisted Bruce Campbell to help them win youngbloods with winning condescension.

The grand old deodorant brand hits us again with a spot called Armpit for its Collector's Edition. Compiled by Wieden+Kennedy, it begins and ends with the maniacal laughter of the company's "marketing president," Alex Keith.

We don't want to blow the spot for you but this print ad sums up the humor and vibe.

Armpit marketing is actually a clever idea. And good inclusion of yellow flare and exclamation points! They give the whole concept just the right amount of trying-hard! pomposity.

We love Old Spice. If we were 100 percent male back here, we'd all be Axe wearers, but boy do we love Old Spice.

by Angela Natividad    Jul-12-07   Click to Comment   
Topic: Best, Celebrity, Commercials, Human, Promotions, Sponsorship   

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Comments



Comments

Is Alex Kieth actually Carl Weathers? AKA Apollo Creed?!?! Awesome.

Posted by: Bruce on July 12, 2007 12:14 PM

Yes, he is. First thing I've seen Weathers on in ages.

Posted by: Mark Allen on August 22, 2007 11:07 PM







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