Bayer's 'Racing For Hemophila' Sponsored by ExactTarget

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Email service provider ExactTarget is sponsoring Racing for Hemophilia, an event aligned with the Indy Racing League and the Indianapolis 500 Mile Race that will raise money and awareness of bleeding and clotting disorders, like hemophilia. The program, which will benefit the National Hemophilia Foundation, was created by Bayer HealthCare the National Hemophilia Foundation, and Andretti Green Racing, Inc.The event will take place on May 28, 2006, at the 90th Indianapolis 500 and will feature the famed Andretti racing family.

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by Steve Hall    Apr-20-06    
Topic: Events, Good, Sponsorship



Coke Trademark Application Points to Launch of Entertainment Destination

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Right Here Now did a bit of digging through the trademark database (not exactly something we'd enjoy doing) and found a newly-filed trademark from Coke that involves the image of two leaves which form the shape of the Coke bottle and which will be used for what seems to be a public Coke branded entertainment, cultural and sporting destination featuring Coke memorabilia. Not that this is entirely surprising as brand are seeking new ways to associate their brands and create connections with consumers in a manner other than traditional advertising. The trademark application also makes mention of of use in a public aquarium indicating one possible site Coke may sponsor or create on its own.

UPDATE: Well call us stupid. A commenter tell us the trademark thing is old news, writing, "The new World of Coke Museum is being built next door to the Georgia Aquarium. The combined entertainment zone will be called Pemberton Place after the founder of Coca-Cola, John C. Pemberton. This logo, and the name Pemberton Place, are already in use around the construction site and the Aquarium."

by Steve Hall    Mar-22-06    
Topic: Brands, Sponsorship



VW Toureg Greets Visitors At Universal Studios Ride

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As part of a marketing agreement with Universal Studios, The VW Touareg is making an appearance at the Universal Orlando theme park. Volkswagen has tied itself to the "Revenge of the Mummy" ride at Universal Studios' Hollywood and Universal Orlando theme parks. A Volkswagen Touareg wrapped in mummy-like cloth greets visitors to the attraction which immerses riders in the world of Imhotep and his mummy companions.

by Steve Hall    Mar-22-06    
Topic: Guerilla, Sponsorship



Ultra Festival the Usual Brand Fest

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FYE, Budweiser, Absolut Spirits, Starbucks Hear Music, XM Satellite Radio, Beatport, DJ Magazine, New Times, DJ Times, M8, Hollywoodpoker.com and BPM Magazine. They've all signed on as sponsors for the eighth Ultra Music Festival held at Bicentennial Park March 25 in Miami. XM will broadcast the event live. Absolut will have a VIP lounge. Now everyone go to Miami and shake it while being bombarded by corporate logos.

by Steve Hall    Mar-21-06    
Topic: Events, Sponsorship



Emirates Campaign Spoofed Following Arsenal Sponsorship

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While we are so not into world politics, those are will probably find humor in this ad that spoofs the United Arab Emirates tourism campaign following the North London football team Arsenal signing on the Emirates as a sponsor.

by Steve Hall    Mar- 9-06    
Topic: Sponsorship, Spoofs



Ford Pays $14 Million For Bond Film Appearance

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Countering all that is sacred about the James Bond franchise, the producers of the film have decided to throw any semblance of respect for the brand to the wind and accept $14 million from Ford to allow the automaker to place its Mondeo in the the upcoming James Bond film, Casino Royale, starring Daniel Craig. While Ford certainly makes a decent car or two, the Ford brand and all it stands for is so counter to what the James Bond brand has imbued into culture over the past 40 years that we simply have to believe the producers behind this movie have thrown up their arms and said, "Fuck it. No one's gonna go see this movie anyway so we might as well get some cash now."

by Steve Hall    Mar- 3-06    
Topic: Bad, Brands, Celebrity, Sponsorship



Mercedes Thinks AOL Is Icon of Pop Culture

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Laughably describing AOL as some sort of "icon of pop culture," Mercedes Benz has signed a deal with AOL to "spotlight a new generation of artists through the premier online music destination AOL Music." Mercedes-Benz and AOL Music launched "On Our Radar," a feature that lets fans wallow in discovery of new music. It's part of the car manufacturer's yearlong collaboration with AOL Music on its Breakers program, which showcases a selection of developing artists. The partnership will promote the new Mercedes-Benz C-Class while bringing new artists to what Mercedes and AOL believe to be "the eyes and ears of trendsetting, young music fans."

by Steve Hall    Mar- 2-06    
Topic: Brands, Online, Promotions, Sponsorship, Strange



Adidas Goofs, Gives Sponsored German Team Belgian Colors

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In a blunder of not so small proportions, Adidas, which is sponsoring German biathlon and nordic combined skiers, mixed up the country's proper colors and provided the team with caps in Belgium's black, gold and red colors instead of Germany's proper black, red and gold. Nothing like having to wear another country's colors while competing in the Olympics nor have the entire world see a sponsorship get screwed up..

by Steve Hall    Feb-15-06    
Topic: Bad, Sponsorship



Glad Trash Bags to Sponsor Mardi Gras

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Media buying club MediaBuys, which recently undertook the job of orchestrating this year's first ad-sponsored Mardi Gras in New Orleans has announced its first sponsorship deal with Clorox's Glad. In addition to Glad's sponsorship commitment, Glad will work with the City of New Orleans Department of Sanitation in the carnival's sanitation maintenance and clean-up efforts, which would otherwise have mounted a considerable expense for the municipality. Supplementing the cash and emergency supplies donated by The Clorox Foundation - including more than 1.2 million trash bags for American Red Cross relief efforts throughout the Gulf region - Glad will donate more than 100,000 trash bags, which, humorously, will become the official trash bag of New Orleans' Mardi Gras.

by Steve Hall    Feb- 7-06    
Topic: Events, Sponsorship



Video of Indestructible Toyota Truck Should Have Been Super Bowl Ad

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While we might have thought the Toyota Tocoma Super Bowl ad that parked the vehicle during low tide, showed it getting thrashed about then driven off as if nothing had happened to it was a bit of truth stretching. Well, after watching this video about another Toyota truck that received far worse treatment that just a little sea water, we are humbled. Seriously humbled. Nothing this guy did to his truck would stop it from working. Nothing. Toyota should have paid $25 million to run this 10-15 minute video as their Super Bowl ad rather than do a :30 copy of it.

by Steve Hall    Feb- 6-06    
Topic: Commercials, Sponsorship, Television










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