VW Toureg Greets Visitors At Universal Studios Ride

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As part of a marketing agreement with Universal Studios, The VW Touareg is making an appearance at the Universal Orlando theme park. Volkswagen has tied itself to the "Revenge of the Mummy" ride at Universal Studios' Hollywood and Universal Orlando theme parks. A Volkswagen Touareg wrapped in mummy-like cloth greets visitors to the attraction which immerses riders in the world of Imhotep and his mummy companions.

by Steve Hall    Mar-22-06   Click to Comment   
Topic: Guerilla, Sponsorship   

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Comments



Comments

Would have been great if you had included the link to your source, because we sent it to you.

http://www.germancarblog.com/2006/03/vw-marketing-alliance-with-universal.html

Posted by: Christian on March 23, 2006 2:10 PM

The source is a press release and you didn't send me a link to your site when you emailed me the text of the release so I had no way to link.

Posted by: Steve Hall on March 23, 2006 3:25 PM





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