Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him.
But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).
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- One man's curation is another man's scraping: more on the ongoing drama between pubs that report and 'net-based pubs that aggregate.
- Oprah over Twitter? Guess that means ... absolutely nothing, now that we think about it.
- Stats on motivations of Twitter users. Features graph intros like "A Large Following Doesn't Equate with Intelligence" and "Mixed Feelings about Reciprocity."
- Perspective on your perspectives on Swine Flu.
- Facebook has plen'y of cash, and expects interactive advertising rev to boost sales 70%, COO Sheryl Sandberg ballsily proclaims.
- Stolichnaya is the premier sponsor of Babelgum, which will air exclusive live concert footage from artists like Franz Ferdinand, Stereophonics and Kaiser Chefs; as well as "Bananaz," a film about the Gorillaz.
- Aerocles deconstructs Dominos' approach to social media.
- Saw the Loud n' Clear infomercial on TV last night. This is why we love America. Hold 'til 1:27 for when Enthusiastic Geriatric shouts, "Bingo!" It don't get any better than that.
...and what that has to do with razors, we're sure we have no idea.
Tiger Woods, Derek Jeter and Roger Federer lend modern swagger to Gillette's "Stayin' Alive" -- or try to, anyway.
The video's a wordless recounting of three down-ass blokes whose confidence -- or lack thereof -- shines through their shoes. We'll leave you to see which athlete busts out with the platforms in chrome.
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AdFreak passed us a peek of that Padma Lakshmi Carl's Jr./Hardee's spot, filmed earlier this year.
It'd be tough to find anything better to say about it than "redefines food porn."
It's a modern update on that voyeuristic Cindy Crawford ad from the late '90s, where homegirl's indulging in a burger while geeky office cogs watch her with lust-saturated expressions. Except in this case, it's you playing voyeur, and Padma's making a lot more naughty with that big messy patty.
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There's this competition called Volvo Ocean Race, in which heavily sponsored boat junkies take their latent talents to the high seas.*
To promote both its participation and its nautical domination, Puma left Il Mostro signage and giant footprints in the sand on the beaches around Rio, which is where the competition goes down this year.
Il Mostro's the name of its boat. (Guess it's somewhat more resonant than O Gato Gigante.) Two lucky civilians will be chosen to join Il Mostro's boat crew for one day. Visit the Puma Enigma site for more details.
The site doesn't presently work the way it's supposed to -- where you click on a flag and go directly to a brand destination. As things stand, no amount of clicking gets you much of anywhere -- except for the innocuous Puma.com logo at the bottom right-hand side, which sends you to the Puma Ocean Racing blog.
Beachside stunt by Espalhe Marketing de Guerrilha for Puma Sports Brazil.
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"Happiness Factory 3" continues Coke's Happiness Factory/Open Happiness campaign with a Monday-friendly beginning we can all identify with. Mid-yawn, a guy hits up a Coke vending machine, compelling all the Wonderland creatures inside to yawn too.
There's a bit of authoritative clapping, then some feel-good pop music kicks in. Everyone snaps open their Cokes, and both worlds bloom into quotidian activity.
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- Flashback to Madonna's banned Like a Prayer ad for Pepsi.
- Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof.
- Tracking (corporate accounts on) Twitter.
- The Guardian makes good observations about Twitter (scroll down to the bulletpoints).
- Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man.
- JWT launches a blog called Anxiety Index.
- ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.
- Creatives on Craigslist. Yeah, it's sad. But not as sad as disseminating bulky PDFs about creatives on Craigslist.
- Legs, the content folk responsible for Diesel's "Pete the Meat Puppet," just launched its own website. Careful, desk cogs: it's ornamented with naked people, floating slowly about at extremely close range. (Like, close enough to see corns and butt freckles. YOU HAVE BEEN WARNED.)
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For years, we wrote about Britney Spears here on Adrants. It was almost obsessive. Then...she met Kevin Federline and, well, things changed. No longer was she the darling of global marketers but rather fodder for Perez Hilton, Jezebel and The Superficial. It hardly seemed appropriate to mention her antics here on Adrants so we didn't.
Apart from her ill-conceived appearance on the MTV Music Awards and her recent campiagn for her Hidden Fantasy fragrance, Spears has been all but absent from Adrants for three to four years.
While we're not going to label her return as the new face for Candie's Only at Kohl's triumphant, it's nice to see the girl back in the world of advertising. Yes, she never really left but you do have to admit she did take quite a hiatus.
The deal, which puts Spears in Kohl's 2009 print, TV, online and in-store efforts. ties Britney's sponsorship role to her concert tour which kicks off March 3. And there will be all kinds of Candie's pink along for the ride in the form of VIP pink carpets and lounges.
Tonight, Spears' "First Look" tour video will debut exclusively on the Candie's website.
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