Adrants Jobs: Senior Director For Marketing Communications

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The University of Iowa is seeking a Senior Director for Marketing Communications.The Senior Director for Marketing Communications will create and oversee the implementation of comprehensive annual marketing plans, including paid, shared and direct communication and will coordinate planning with the Senior Director for News Media Relations to assure that the strategies for paid, direct and shared media are closely aligned to the earned media strategy.

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by Steve Hall    Jul- 5-14    
Topic: Announcements



Subscribe to Adrants Daily! Get A Free Whitepaper!

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Seriously. Do this right now! Subscribe to Adrants Daily and receive this web site's daily content along with free whitepaper offers via email. As you know, Adrants provides marketing and advertising news and opinion which aims to educate, inform, delight and amuse.

Written by former industry practitioners, it provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries.

Join tens of thousands of your advertising peers who already bask in the deliciousness of a newsletter that both informs and amuses.

You know the drill. Subscribe right now and you will receive the free HubSpot whitepaper (co-written by Adrants Publisher and Editor Steve Hall) entitled Traditional Turned Inbound: Re-imagining 5 Iconic Ad Campaigns From the Past. Grab the whitepaper on the page you will see after you subscribe.

by Steve Hall    Jul-24-13    
Topic: Announcements



Adrants Seeks Sales Representation

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Pointless stock photo

We are looking for ad sales representation. To be clear right up front, this isn't a call for every last ad network on the planet to contant us to let us know you can deliver us really, really high CPMs (which we all know is crap). No, we are looking for actual humans who can convey the gist of Adrants to the marketing and advertising community and sell event sponsorships, content sponsorships, native advertising placements (woo-hoo!), dedicated email whitepeper/webinar promotions, social media programs and any other cool stuff we come up with together.

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by Steve Hall    May- 8-13    
Topic: Announcements



To Adrants Readers Who Use Google Reader

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As you may have heard, Google will shut down Reader on July 1. Yes, you heard that right. If you use Google Reader to read Adrants (or any other site for that matter), you will need to find another way to consume our content. Never fear. We have suggestions.

Our first suggestions may seem old fashioned but sometimes old and reliable trumps new and shiny. Subscribe to our email newsletter. Yes, remember email? Quaint, right? But here's the thing about email? Email is a direct connection between you (the reader) and Adrants (the publisher). As long as Adrants lives, there will always be an email newsletter

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by Steve Hall    Mar-18-13    
Topic: Announcements



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Adrants Jobs: PETA, GM, NASCAR

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Once again, here's your weekly roundup of some of the more interesting jobs to be found on the Adrants Job Board. You can always find the listings in the right hand column of the site or here on the job listings page. Read on for this week's interesting job opportunities.

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by Steve Hall    Sep-25-12    
Topic: Announcements



Five Best Practices for Optimizing Content for Facebook Timeline

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With the debut of Timeline for brands earlier this year, brands and marketers everywhere wondered whether or not the major changes to fan page functionality would cause noticeable differences in engagement activity. Social media firm Wildfire decided to find out and ran the stats for 43 brands ranging from 20K to 40MM fans. They tracked engagement metric 21 days prior to and 21 days after the Timeline change. A new report, part of the Adrants whitepaper series, sums up the findings and informs:

  • Whether the transition to Timeline has had a significant impact on fan page engagement
  • What the early adopter brands have discovered about optimizing content for the new page format
  • Lessons learned and best practices from the savviest marketers on Facebook
Download the report now to find out how your brand can take full advantage of Facebook Timeline.

by Steve Hall    Sep-12-12    
Topic: Announcements



Adrants Jobs: Content Manager, Copywriter, Graphic Designer

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Here's your weekly roundup of some of the more interesting jobs to be found on the Adrants Job Board. You can always find the listings in the right hand column of the site or here on the job listings page. Read on for this week's interesting job opportunities.

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by Steve Hall    Sep- 5-12    
Topic: Announcements



Adrants (Finally) Gets A Proper Mobile Site

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Yes, it's true. Adrants now has a proper mobile site. It's not perfect. It's not complete. But it is far better than trying to view the full site on a mobile device. We used Mojaba to create it...ourselves! No mobile designer needed. Let us know what you think.

And, yes, we know it needs more work. It's fueled by the RSS feed (which, by the way, is now a full feed for you RSS junkies) so it's not perfect but it works. Have fun. Go to m.adrants.com to see it.

by Steve Hall    Aug- 2-12    
Topic: Announcements



Adrants Jobs: Photobucket, Freshbooks, Ugallery

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Here's your weekly roundup of some of the more interesting jobs to be found on the Adrants Job Board. You can always find the listings in the right hand column of the site or here on the job listings page. Read on for this week's interesting job opportunities.

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by Steve Hall    Jul-13-12    
Topic: Announcements



'Quantity Over Quality' Earns Adrants Influential Ad Blog Win

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Well. Call us humbled. Or humiliated. We really can't decide. It's been a long time since Adrants has received any notoriety from the media. Back in the day, we were routinely showered with praise from the likes of the New York Times, the Wall Street Journal, Ad Age and many others. In today's tweet-centric world of social media, not so much. Perhaps it's the fact no one cares about blogging any more. Or that every copywriter and his art director publishes one. Or that Mashable has basically crushed us all. Whatever the case may be, the glory days of Adrants are over.

But, according to Business Insider, all is, apparently, not lost. It seems there are still 22 influential advertising bloggers feverishly praising and bemoaning the world of advertising on a daily basis.

All the usual suspects are on the list; AdFreak, Adland, Copyranter, AdScam, AgencySpy along with other lesser known but equally interesting blogs.

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by Steve Hall    Jul- 8-12    
Topic: Announcements








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