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Adrants is pleased to announce the addition of a squad of writers who will join Angela and me to bring you more of what you've come to love. Five social media junkies who all met at Emerson College in Boston and now work/intern at Schneider Associates will contribute to Adrants on a semi-regular basis.
Each will bring their own flavor of editorial prowess to Adrants. Mostly, they'll focus on the proliferation of social media and what that means both to people who have embedded themselves within the increasing social aspects of online life and to marketers trying to reach this hyper-connected, digitally-distributed, socially-savvy crowd.
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OH: "It's about time those pompous fuck heads over at Adrants got over themselves and started writing like normal human beings without all that stupid "we" shit." OK so that wasn't actually an overheard from Twitter but it might as well have been. But that "we" shit has, indeed, been put out of its sorry-ass misery.
Yes, it's true. Over the weekend, Angela and I grabbed our digital sabers, dove head first into the vast archives of Adrants, swam through the sea of ones and zeros until we found that pretentious pile of cowardly grandiloquence hiding behind a pile of PUMA Cum Shot digits and promptly whacked his digital ass to piece Saw-style.
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OK so we're going to do this group video chat thing with ooVoo, a new company that's out with a group video chat product that is said to have higher visual quality. Because ooVoo allows for six people to chat at the same time, we're going to host several group chats during which readers of Adrants can chat with myself, Steve Hall, and/or Co-Editor Angela Natividad.
The event, called My ooVoo Day, will occur February 12, 13 and 15 at 2:30 and 2:45 PM EST each day. During the 15 minute chat sessions, we'll gab about ads, the Super Bowl, your work, those Salesgenie ads and anything else you want to talk about.
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Our partnership with Business Development Institute's Diversity conference series will host Advertising and Marketing Experienced Hire Diversity Recruiting Program, otherwise known as AdEx Chicago during the week of March 10 -14 at the Chicago Regent Business Centers.
The goal of the event will be to confidentially match job seekers with hiring companies. This follows the successful initial outing last year in New York during Advertising Week 2007.
For more information, check out the website here.
Join us before, during and after the Super Bowl to talk about the ads in the game. Praise Them. Crap on them. Wish you created them.
Click here for a full sized version of the room with a window where you can upload commercials and view those others have uploaded. As they say, join the conversation.
Adrants is happy to announce its continued partnership with Business Development Institute and its ongoing series of Diversity in Advertising conferences. Aimed at addressing an issue that usually receives nothing more than lip service, the conference series hopes to keep the discussion of diversity in advertising alive and to broaden the appeal of a career in advertising to all.
This year, there will be four events. On February 12, the Second Annual Advertising and Marketing Industry Diversity Job Fair will be held at the Academy of Art University in San Francisco. On February 27, the conference will travel to New York's NYU. In March, we will hold our first job Fair conference in Chicago. And during Advertising Week September 22-26, we will hold our second Experienced Hire Diversity Recruiting program.
We'll share more details with you as they become available. The BDI website will also carry updated conference information and details on how to attend and/or sponsor.
It's not often one of the hottest women on the planet creates a personalized video just for you but that's exactly what our fave political babe, Obama Girl, did for us today. In the video she calls for a return to values, honesty and patriotism. She then says when it comes to reading about advertising, it's critical she reads Adrants. OMFG. We think we just fell in love!
OK. Fuck that "we" shit. I think I just fell in love! Amber Lee goes on to say Steve Hall is "the kind of American we can all aspire to be." I'm not sure that's true but I'm not going to argue with someone as nice as Amber Lee Ettinger. Thank you, Amber Lee. Thank you, Ben. You both rock.
See all the Obama Girl videos here.
It's been two years since we asked you to take a readership survey to offer us input on how we do things around here and to tell us a little bit about yourselves so we can help insure the ads on the site are as relevant to you as possible. After all, no one wants to see an ad for collector's edition cast iron door knockers on Adrants when all we care about is advertising. So please take a few short minutes to answer this two page survey so we don't burden you with unnecessary messages about idiotic front door bling.
Every year around this time the schadenfreude-fueled emails start pouring in from those who revel in the unfortunate (or fortunate) positions in which co-workers (or they themselves) sometimes find themselves at the annual holiday party.
Over the years we've had a director of broadcast at Crispin Porter + Bogusky reveal his ass crack and an Arnold staffer pole dance.
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Yesterday Facebook unveiled its online ad plan to New York advertisers hither and yon. Here's the scheme prematurely hearkened as a contender to AdWords: advertisers can make their own branded pages!
For free!
And that's not all.
You can also buy banner ads -- LINKING TO YOUR PROFILE PAGE!
Overwhelming? Something like that. But it would be wrong to say Facebook disappointed its masses. It did toss in an analytics feature, after all, and friends can actually endorse stuff they recently bought, which then appears in news feeds.
That last part might be the most meaningful aspect of the announcement. If there's anything the inception of WOMMA taught us, it's that word of mouth has been a wildly underrated resource that fuels the success of any company. Our industry has been hard-pressed to generate WOM in a way that doesn't alienate buyers -- or worse, ring inauthentic.
So kudos to the Facebook team for thinking outside the box. We'll see how this simple idea affects the online ad mix.
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