For all of you who have been receiving the Adrants Daily Newsletter and suffering the consequences of those damn blue bubbles obscuring the readability of the newsletter, rejoice! The bubbles are gone. The width issue has also been fixed (I think). Please let us know if the newsletter layout is still odd for you in anyway. Just drop us a note in comments here and we'll take a look.
And feel free to resubscribe to the newsletter if you enjoyed receiving the content that way. And tell all your colleagues! Also, if you subscribe to the newsletter, you'll have access to all sorts of free whitepapers, webinars, eBooks and free research.
If you're interested in following what's going on during Internet Week this week, you'll want to be sure to visit Yahoo! Scene. Adrants has teamed with Yahoo! and its agency, Cake Group, for coverage of the conference and yours truly is editing the whole thing. We aim to make it the most complete coverage of the event we possible can.
Today's coverage includes a keynote from New York Senator Charles Schumer who believes New York can and will be the nation's tech center. he even went so far as to say the city will knock Silicon Valley from its pedestal. We'll have plenty of time to see if that comes true as Schumer has earmarked a distant 2035 for that leadership position to cement itself.
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Working with New York-based Cake Group, Yahoo! has launched Yahoo! Scene, an online site that will cover the advertising industry's most high-profile events. Featuring news, photos, video and interactive elements, the content hub will cover all the news, gossip, announcements and trends from each industry event. Yahoo! Scene will also feature lifestyle pieces from style to nightlife to influencer profiles. Additionally, the site will aggregate all the social content generated during the events so readers can see real time social check-ins and status updates.
Adrants has teamed with Cake Group and Yahoo! to oversee the editorial side of things for the site. Yahoo! Scene's first event will be Internet Week followed by Cannes. Future events are yet to be determined.
Writers for the site will include practitioners from various corners of the industry including several from iCrossing. Former Adrants Editor and current AdVerve Co-Host Angela Natividad will join the team for Cannes coverage as will Ask Wappling, publisher of the famed Adland. We absolutely can't wait to see that trio of awesomeness in action.
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Once upon a time there was a thing called a website. People used to navigate to it by clicking on a link or by typing a URL into the address bar of their browser. It seemed to work well. For a while. Then came the HTML newsletter. Then came RSS. Then came Digg. Then came Friendfeed. Then came Twitter, Facebook, Google Buzz, StumbleUpon, YouTube and the list goes on.
Perhaps you just like reading Adrants in the web. Maybe you prefer the newsletter. Maybe you're an RSS junkie or just want quick Twitter updates. No matter how you prefer to consume Adrants content, we have you covered. And just in case you want to explore alternative methods of consuming Adrants, here's all the ways you can do that:
- Follow Adrants on Twitter
- Join the Adrants Facebook Group
- Subscribe to the RSS feed
- Get the daily newsletter
- See what we've got on YouTube
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It's that time again, readers. Time for you to take a moment and tell us a little bit about yourselves so we can make sure the content here on Adrants is what you want and the ads aren't trying to sell you stuff you don't need or want. We want everything to be as relevant to you as possible.
So please take a few short minutes to answer this one page survey so we can best tailor things to suit your needs. Many thanks in advance.
Every so often, we like to take a moment and thank the advertisers who help support Adrants. Two new advertisers have joined the roster: Buddy Media and Vertical Response. Buddy Media is a platform for Facebook and social media marketing. A set of management and measurement tools help brands and agencies make their Facebook pages more engaging for visitors. Check out their whitepaper, Top Ten Ways to Engage Fans on Facebook.
Vertical Response is an email service provider. If you have a mailing list or want to grow one, Vertical Response is a provider you should consider. With tools and ready-made templates, getting a mailing out is easy. We know. We've tried it. And we like it. Give them a look. They have a free trial offer running now.
In addition to Buddy Media and Vertical Response, the Montana Film Office is running a campaign with us. If you're looking for a location that outside the usual New York and LA locales, check out what Montana has to offer. Hey, it's pretty much a guarantee you won't have to deal with a lot of background noise like sirens, honking cabs and...oh...gun shots. Check it out.
Squarely in the category of Why Didn't We Think of This First comes Advertising Hotties, a site which hopes to build a collection of the hottest people working in advertising. There's only one image on the site so far and it's decidedly not hot so the site really, really needs your help.
We all know advertising employs some of the hottest looking people in the business world. From the fresh-faced intern who still dresses like she's in a club to the mature, mid-life gentleman who dresses like he's a GQ model, there are some amazingly good looking people walking the halls of advertising agencies and corporate marketing department.
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The British may have decimated our southern coastline and killed the ecosystem of an entire gulf but our friend Murray Newlands is putting on a social media conference in San Francisco this July to prove they are not all evil. Provided he makes it (the last time a volcano kept him from traveling across the pond), it looks to be a great event. And Adrants is proud to be a media partner.
What will be covered at the event? Viral Social Media Campaigns, What Works, The Press Talks: How to get Digital PR for your Company, Insider Look: How Tech Writers Cover Social Media, A/B Testing for Social Media, How to Build Communities for Brands, Social Media Marketing Metrics, Social Media Marketing Metrics, Monetizing Social Media. To name a few.
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Why go to Cannes when you can have your own Cannes Stooge? Why embarrass yourself by getting drunk and ending up on some guy's couch in the morning wearing just your bikini? Why subject yourself to all the buffoonery and pompous idiocy...when you can have someone else experience it all for you?
That's where Leo Burnett Creative Recruiter David Perez comes in. Burnett is sending Perez to Cannes from June 21 - 26 equipped with a webcam mounted on his glasses and the edict he must do whatever anyone tweets him to do.
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We don't do this often because you don't come here to read about who's advertising on Adrants. You come hear to read about who's doing great work and who's doing awful work in advertising. But, we're going to take a few minutes out and thank Adrants advertisers because, without them, there'd be no food to feed the interns and keep them appropriately clothed in their required work attire.
So let's get to it. Most recently, a "mysterious" advertiser is running some mysterious creati ve that points to a mysterious site which aims, we think, to aid people in creating better websites.
Alcatel is running a campaign which introduces Optism, a services that promise to make mobile SMS and MMS ad buying a simple process.
The Art Directors Club has a continuing campaign called Show and Tell which features prominent creatives sharing their expertise and offering tips with a YouTube page.
And in May, Criteo told us about its ROI-boosting retargeting system.
So a big thanks to those and the many more who've, well, dared to advertise on Adrants.
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