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Adrants Will Resume Regularly Scheduled Programming ThursdayWe've been busy in Las Vegas at Affiliate Summit. Combine conference craziness with Las Vegas antics and it becomes, to say the least, difficult to find time to write. But we'll be back in full force Thursday. Just consider this a commercial break. This is, after all, advertising, right? Coldwell Banker Pimps Homebuyer Tax Credit With Paid Posts OK. So here we go. Sharpen your bayonets. Polish your vitriol. Crank up your voracious commentary. Yes. This is Adrants' first IZEA Sponsored post. Let's get the necessarys out of the way: This is a Sponsored Post written by me on behalf of Coldwell Banker. All opinions are 100% mine. Why are we doing this? It's a newish form of advertising and that's one of the things we write about here on Adrants. While we've written scathing reviews of this form of advertising in the past, it's become a significantly prevalent form on online advertising. We want direct experience and direct feedback from you on this. Yes, we are being paid for this. The other reason we're writing this is because the subject matter is of interest to many. It's all about the 2010 Homebuyer Tax Credits (tracking link). Coldwell Banker (the client) has all the information here (tracking link). In short, homeowners who have lived in a current home consecutively for 5 of the past 8 years can receive up to a $6,500 tax credit when purchasing a home. First time home buyers can receive up to $8,000. As with all things tax-related, there are income limits: $125,000 for singles, $225,000 for married couples with a $20,000 phase-out of the credit for both. You have to apply for this by April 30 and close on your home by June 30. We Get Email - Redux Putting the Rants in AdRants for a sec, OH you have no idea what gets sent in. Record labels' latest CDs from D-list talent. Nude iPhone tips. (Those we like, actually.) Upcoming Access Hollywood interviews with an extra from the first season of The Hills. 15,000 word PR releases--with no image or link to a campaign--asking if we'd like an image or link. To. The. Campaign. Ya think? A New Spin on Word of The DayGeorge Parker tested and approved. "Because it's easier to learn with sex, drugs, and f***ing swearing," there's Chris Baker's The f***ing word of the day. It's not your dad's Word of the Day site: Advertising Jobs
William Shatner for... Dell? Dude, yer gettin a... overexposed celebrity shilling for anything? (Ohhh, I'm sorry. We were looking for Rachael Ray. Rachael Ray.) What I meant was, a new survey out from Millward Brown claims they've developed a system to rank celebs and the brands they'd be a good fit for. While The Shat has already hawked Commodore computers in the past, the numbers say he fits best with Dell. Miley Cyrus? L'Oreal or Starbucks! Reese Witherspoon for Target. Carrie Underwood equals GUESS. Brad Pitt? Gap. Might we suggest Jon Gosselin for Massengill? Detroit--We Have Less Layoffs Than Those "Other" Guys? Sorry, just trying out a headline or two. As part of a project to live in and report from Detroit for a year, Time Inc. asked five local ad agencies, to come up with ads answering the question: Why would anyone smart, young, and creative move to or stay in Detroit? why Detroit is a good place to live. Crowdsource that vote now before the ads run in Fortune next week. Two thoughts: 1) Too bad Time Inc. didn't ask residents who work for a living outside agency glass palaces for their ad ideas and 2) Cute how global shops are thought of as local! Ennyway, can you do better than these? Leave your lines in the comments-I know you will. A Marine Speaks, Brangelina Snakes, $1,000 Beer and a Greener NBC- Spend five with this PSA, it's worth it. - Friendly, enjoyable and good natured cash-back initiative--or riot - Redskins will remain Redskins. - Walk the Walk for Designism and bid on some cool artists' shoes. - Surrendering to the Olympics. - Calling all media all-star rock star freaks. - At a $1,000 a bottle, drink this brew s-l-o-w. - NBC goes green for primetime shows. - It's about the Brangelina jewelery snakes people. This Flu Season Got You Sneezin'? From Boston Public Health Commission comes Ethan "Smizzy" McCoy and Talkin' 'bout the flu. You gotta love rap that works the word diarrea into the mix and includes outtakes along with Twitter and Facebook links. Kleenex on... the... mic. (Below.) Own Pabst Brewing--But Who Gets to Be CEO? I. Love. This. Concept. Crowdsourcing that actually means something. Recently, there was the We Own GM effort by Harry Webber. Now, agencies The Ad Store and Forza Migliozzi, llc. are pooling resources to look for enough people to buy Pabst Brewing Company on Buy A Beer Company. Total cost: $300 million. Minimum contribeertions start at $5. Other crowdsource membership pledge levels include Six Pack Membership ($25.00), Case membership ($100.00) or the Brewmeister level of $250,000.00. Dorito-lovin', Super Bowl commercial havin' brands, listen up, you started it. This is the double-edged sword that is crowdsourcing. After all, consumers "own" social media, AM I RIGHT? What's more social than beer! I woulda crowdsourced the logo though. I KID. Bad Thad. Did I mention Spike TV's trailer for original series Blue Mountain State Alan Ritchson (Smallville) is NSFW? (After the jump.) At first, it's kinda charming, this pissing on the field bit, but the whole thing steps out of bounds more than it stays in the field of play. Look at me with a football reference! 
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Source: Viral Video Chart
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