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Sadly, we don't get a lot of comments here on Adrants. We hope that's because the commenting system is so terrible none of you want to bother (and not because nothing here is comment-worthy). But with the debut (finally!) of a new commenting system, we hope that changes and you'll all go comment crazy on us.
The new system comes from Disqus. It's threaded. It's hooked up to Facebook Connect. It'll tweet your comment. You can rate comments. If you mention an Adrants article on Twitter, Facebook, Digg, YouTube or on your blog, a link to that mention will appear under the article here on Adrants. It's commenting on social media steroids.
So if you've really wanted to voice your opinion in the past but haven't because you're sick of clicking "post" and waiting three hours for your comment to appear, please give commenting a try again. We think you will be pleased.
And if you're not...you can always leave a comment to that effect.
"Hey Steve, what's up. Nah, just wanted to give you a heads-up on where I'm at before you guys get back. Trying to finish up a Werther's Caramel House Party thing. No, yeah, the grandfather chocolate people. From like the 80s, yeah. They're doing some kind of house party chocolate women thing this Saturday. No, just like housewives and shit for a girls' night in, but yeah, strippers and hot caramel takes it places too. Huh? About 15,000 people signed up so far.
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In response to KFC's free Chicken Monday, Southern California-based El Pollo Loco is going them one better by inviting people to try their food free on Tuesday April 28th until 8:00 pm. FREE IS THE NEW...! See all the gory details here.
*waits for Burger King to announce counter-gueril... er, chicken stunt*
Let's just call it what it is: Product placement. Branded entertainment? Documercials? Infotainment? Whatever. It's still product placement, just handled a little more deftly these days, (but not always). Last night, Colbert does his usual straight act on steroids routine and plugged away as Heifer International West African program director Elizabeth Bintliff took it in stride. Can't find fault with it though because it's for a good cause. Heifer is the latest to get some brand love outside of a commercial, even though they've been around since 1944.
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Just because Adrants is Boston-based, doesn't mean we're rubbing it in or anything. But why not celebrate today with a little old time hockey dance and our new favorite character, yah! If you're a Canadiens fan, you can't bear to watch though. GET IT? Funny, eh! Post-jump bear freaks.
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Bears not your thing? Try growing one for the team. If, your team is the Boston Bruins. Sorry Ranger fans. More info on this Cenergy work at Beardathon.com/bruins and in the clip below.
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Give him a break ladies, it's cold out. To promote the upcoming Tribeca Film Festival, Ogilvy came up with this spot showing the fun you can have with the locals in NYC. This year's festival opens on Wednesday April 22 and runs through Sunday May 3, 2009. Say hi to Bobby if you see him.
Please, this Earth Day, be kind to the planet, and please, when viewing this short, be kind. SNL's Michaela Watkins plays a low budget Mother Nature in the fight between man and, um, nature.
No, it does. Says so right here: "This is going to be a great event with tons of job opportunities for advertising professionals." PR optimism aside, there's going to be a Diversity in Advertising Career Day in NYC this Wednesday, April 22nd. More details here, but scheduled agencies showing up at this free event are: Arnold Worldwide, Bartle Bogle Hegarty, BBDO New York, Energy BBDO (Chicago), Cablevision, Carol H. Williams Advertising, Draftfcb, Draftfcb Healthcare, Edelman, G2 (G2 Branding & Design, G2 Direct & Digital, G2 Interactive, G2 Promotional Marketing), GLOBALHUE, Grey New York, GroupM (MAXUS, MediaCom, mediaedge:cia, Mindshare), Initiative, JWT, MARC USA, Martha Stewart Living Omnimedia, McGarry Bowen, MPG, Starcom MediaVest, Team Detroit and Wieden + Kennedy.
Hopefully diversity includes rabbits too. Just sayin.
(Image.)
You know that tired old mantra as to why it's smart to advertise during a recession? Ever wonder why it's regurgitated ad naseum every time the economy tanks? Because it's true! Yes, advertising during a recession is the right thing to and there's research top back that up.
A McGraw-Hill study of 600 businesses found businesses that maintained or increased their ad spend saw higher sales growth during a recession and in the years following. In fact, the study found those who maintained or increased their ad budgets experienced a 256 percent increase in sales compared to those who cut their budgets.
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