Draftfcb Brazil developed a magazine insert with solar panels and a USB port affixed to it that could be used by beach goers in Brazil to charge their phones so they never have to leave the beach.
It's an interesting dovetail between advertising and product development that many agencies are now exploring. Granted, this was done for a brand and not standalone by an agency but it's unique in that it's more than just an ad. It's an actual product that is useful to the consumer in a way that perfectly relates to the product's sponsor.
Sun. Beach. Sunscreen. Mobile Phone. Solar charger. It all ties together quite nicely.
Yes. An ad you can eat. Seriously. Hey, magazine inserts have carried the stench of perfume for years. Why not an ad you can actually taste? OgilvyOne Dubai created a magazine ad for Fanta that allows you to rip a piece off the ad, place it in your mouth and taste the soda.
We're not exactly how hygienic an act like this given how many people may have touched the magazine before you get your hands on it but we will give them points for doing something, anything, to make print advertising remain interesting.
Some ad campaigns are developed based on sound insight and detailed research. Others rely on "the big idea." Both approaches have merit. Sitting squarely in the "big idea" category is this brilliant new campaign from Ogilvy for Expedia which combined airport IATA codes (the three letter tags they put on your checked bags) into words and phrases.
Of the campaign's genesis, creative team members Jon Morgan and Mike Watson told Creative Review "It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase. Turned out she'd just flown in from Fukuoka in Japan. That got us thinking, 'maybe there are more'."
Yes. It is that time of year. The time of year when the quintessential sports publication, Sports Illustrated, drops all pretense and gives men what they really want; incredibly hot women dressed in tiny little bikinis.
But we're talking about advertising here, not incredibly hot women in tiny little bikinis so stick with us. Acknowledging men's desire to see as many incredibly hot women in tiny little bikinis as they possibly can, Ford placed an ad for the 2013 Mustang in the Swimsuit issue that showed the vehicle and a bikini-clad model who is only partially shown.
Today, Meredith Corporation announced The Meredith Engagement Dividend, a new product for marketers that is said to provide a guaranteed increase in sales for their advertising investment in Meredith magazines.
This guarantee was derived from Nielsen's Homescan and Meredith's database of 85 million consumers for its magazines which found advertisers in categories such as beauty, household goods, OTC drugs, and food were able to increase their product sales an average of 10 percent.
In order for advertisers to participate in The Meredith Engagement Dividend utilizing Nielsen analytics, marketers must commit to a minimum level of advertising impressions over a 12 month period across several Meredith titles. The commitment is based on category, with minimum thresholds for frequency and can only be applied for marketers with national advertising schedules.
- Drew Barrymore will front a new campaign for Nieman Marcus.
- David Hasselhoff is making jokes with the Air New Zealand puppet.
- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.
- Vogue will top the fashion category this September with 584 ad pages.
A new MossWarner-created print campaign from digital security firm Beyond Trust features a cast of evil-doers and aims to call attention to one of the biggest and often overlooked security threats; your fellow employees.
The strategy places a face on the seemingly trustworthy employee who, often times have access to a company's most valuable data, could in fact wreak digital havoc. Three types of internal threat are portrayed: the disgruntled employee, intent on doing harm; the well-intentioned, accidental security breach; and the hacker whose stolen employee identity lets her appear to the system as an insider.
The campaign targets IT administrators, compliance auditors and CIO/CSOs at Global 2000 companies with compliance and security requirements. It breaks in August issues of digital security trade publications such as CSO and SC. Online and direct will support print.
We particularly like some of the campaign's headlines which include, "Network Manager. Server Czar. Duke of Disaster" and "Office Administrator. Desktop Diva. Oops Opportunist" which, likely, unwittingly portrays the office manager as a blithering idiot.
See the other two ads in the campaign here and here.
Oh what a witty placement, TracyLocke. Witty, indeed. As you have all heard by now, the drool fest otherwise known as the Sports Illustrated Swimsuit Edition is out and it's full of women whose pendulous juggs are not very well covered.
So, as TracyLocke so wittiliciously thought, what better place to advertise a couple of juggs of Tabasco sauce.
And that, as they say, is that.
Men love to collect things. Baseball cards. Beer bottles. Hubcaps. Sport stats. Cars. And women. But a brand which manufactures miniature car models would like men to stop collecting women and start collecting the brand's collectible miniatures.
Sexist? An appropriate appeal to the mindset of men? You tell us.
ATTIK will break a new commercial for the Scion tC's Take On the Machine campaign September 10. Until then, we have print ads in Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few others. The print ads contain an augmented reality marker which can be used while playing the Take On the Machine game online.