Today, Meredith Corporation announced The Meredith Engagement Dividend, a new product for marketers that is said to provide a guaranteed increase in sales for their advertising investment in Meredith magazines.
This guarantee was derived from Nielsen's Homescan and Meredith's database of 85 million consumers for its magazines which found advertisers in categories such as beauty, household goods, OTC drugs, and food were able to increase their product sales an average of 10 percent.
In order for advertisers to participate in The Meredith Engagement Dividend utilizing Nielsen analytics, marketers must commit to a minimum level of advertising impressions over a 12 month period across several Meredith titles. The commitment is based on category, with minimum thresholds for frequency and can only be applied for marketers with national advertising schedules.
- Drew Barrymore will front a new campaign for Nieman Marcus.
- David Hasselhoff is making jokes with the Air New Zealand puppet.
- Campbell Mithun wants you to know they've employed the apparently never before used "flicker" effect in a new commercial for Famous Footwear.
- Vogue will top the fashion category this September with 584 ad pages.
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A new MossWarner-created print campaign from digital security firm Beyond Trust features a cast of evil-doers and aims to call attention to one of the biggest and often overlooked security threats; your fellow employees.
The strategy places a face on the seemingly trustworthy employee who, often times have access to a company's most valuable data, could in fact wreak digital havoc. Three types of internal threat are portrayed: the disgruntled employee, intent on doing harm; the well-intentioned, accidental security breach; and the hacker whose stolen employee identity lets her appear to the system as an insider.
The campaign targets IT administrators, compliance auditors and CIO/CSOs at Global 2000 companies with compliance and security requirements. It breaks in August issues of digital security trade publications such as CSO and SC. Online and direct will support print.
We particularly like some of the campaign's headlines which include, "Network Manager. Server Czar. Duke of Disaster" and "Office Administrator. Desktop Diva. Oops Opportunist" which, likely, unwittingly portrays the office manager as a blithering idiot.
See the other two ads in the campaign here and here.
Oh what a witty placement, TracyLocke. Witty, indeed. As you have all heard by now, the drool fest otherwise known as the Sports Illustrated Swimsuit Edition is out and it's full of women whose pendulous juggs are not very well covered.
So, as TracyLocke so wittiliciously thought, what better place to advertise a couple of juggs of Tabasco sauce.
And that, as they say, is that.
Men love to collect things. Baseball cards. Beer bottles. Hubcaps. Sport stats. Cars. And women. But a brand which manufactures miniature car models would like men to stop collecting women and start collecting the brand's collectible miniatures.
Sexist? An appropriate appeal to the mindset of men? You tell us.
ATTIK will break a new commercial for the Scion tC's Take On the Machine campaign September 10. Until then, we have print ads in Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few others. The print ads contain an augmented reality marker which can be used while playing the Take On the Machine game online.
So Summer's Eve runs an ad in Woman's Day offering women eight steps to take when asking for a raise and all hell breaks loose. Why? Because the first step is to make sure you use Summer's Eve Feminine Wash before you make the request.
Oh yes, people. We can't talk about "down there." On no. That area is strictly taboo. It's OK to tell people to take a shower, use good soap, style your hair properly, wear the right jewelery, be sure your skirt isn't too short, your heels too high, your cleavage overexposed. To be sure your shoes are properly polished, your deodorant appropriately scented, your posture professional, your handshake firm and your breath as fresh as a rose.
But to inform a woman, who may very well need what a feminine wash can provide, she might want to consider making sure THAT area is as fresh as all her others is a travesty. A blight against women. A disgrace. And an objectification of the entire female species as nothing more than a sweet smelling receptacle for the urgency of men.
Hey, did you expect anything other than a contrarian point of view from us?
- Nudity is great but it won't save magazines. We tell FOX News why.
- Esurance will be the official sponsor of the 2010 U.S. Open.
- Alex Bogusky tells all in lengthy Fast Company interview.
- It's not as hot as her work for Pepsi but this is Beyonce Knowles. There isn't much to complain about.
- Want to know how Karl Lagerfeld creates a Fendi campaign? Check it out here.
- Stallone beats the shit out of YouTube.
- This bike has a brain. And it's precious. And it's out to fight cancer. And it's a LIVESTRONG effort.
This DDB Brussels-created ad for the Volkswagen Eos takes a look at umbrellas a little differently. Because when it come to another sort of umbrella, a convertible, closed is usually better than open.
For the first time in 6 years, AdWeek won't be publishing its Agency Report Card, the annual wankfest (like that, George?) which awards letter grades based on an agency' performance over the last year. AdWeek editor in Chief Mike Chapman cites the Nielsen's sales of Adweek and sister properties to e5 Global Media Holdings as the reason.
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